Microsoft takes swipe at Mac for not supporting Blu-ray

Summary: In its latest Windows 7 commercial Microsoft takes a swipe at Apple's lack of support for Blu-ray ... but does anyone care?

In its latest Windows 7 commercial Microsoft takes a swipe at Apple's lack of support for Blu-ray ... but does anyone care?

Here's the commercial (via Winrumors):

Side note: Does the first few seconds of this ad remind anyone else of MST3K?

Really, Blu-ray support is the best Windows 7 feature that Microsoft could home in on ... something which, depending on the cost of the notebook, might not actually be present on YOUR Windows 7 notebook.

Oh, and Windows 7 doesn't support Blu-ray out of the box anyway ... it needs a third-party player.

If that's not enough, the fact is that people aren't all that worked up about Blu-ray anyway.

LAME.

Topics: Windows, Apple, Hardware, Microsoft, Mobility, Operating Systems, Software

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118 comments
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  • RE: Microsoft takes swipe at Mac for not supporting Blu-ray

    MS does have a point....albeit a weak one
    ewell44
    • They have no point really

      @ewell44 I get can't a laptop (Mac or Windows) with a VHS tape player attached either, but I don't care because that's not how I watch my movies. Mostly everything I watch is streamed to my TV or computer.<br><br>Even the Blu-ray player in my home theater is there mainly because it has a great DVD upconverter built in, wireless N and a Netflix client. That is plays Blu-ray is a nice bonus, but not even my primary concern.
      RationalGuy
    • so, let me get this straight

      @ewell44 <br>... the windows guy has to buy a (still expensive) blu-ray disc, he has to carry it with him, put it in his laptop (a laptop with a screen that probably doesn't support full hd blu-ray resolution anyway and a battery that won't even last through the whole movie), his drive makes loud spinning noises and kills the battery in no time while the apple guy downloads a 720p hd movie directly to his hardrive (he can even rent it) and simply hits play on his 10 hour battery life macbook pro. no space requiring, battery killing, expensive disc needed.<br><br>wow, advantage windows!!
      banned from zdnet
    • Irrelevant

      Not only is Microsoft's point weak, it's irrelevant. Both sides can run Blu-ray, and both sides can download and play 1080p video. And the majority of the monitors/tvs can't display 1080p any better than 720p. And most people can't distinguish between the two, even on a good monitor. Microsoft is running out of marketing ideas.

      Apologies to terry flores. Great minds think alike.
      Info-Dave
    • No BD for XBox 360

      @ewell44

      If M$ thinks that BD is so important, why is there no BD for their beloved XBox 360? I love BD and I now use an iMac, so I'd love it if Jobs changed his mind. Nonetheless, the "argument" of M$ is appallingly infantile.
      Restricted_access
  • Irrelevant.

    Blu-ray on a computer is useless unless you work for a media production company. USB keys and HDDs are much faster, more compatible, and much more affordable for data transfer and backup purposes. Sony has nobody to blame but themselves that Blu-ray was too little, too late.
    terry flores
    • RE: Microsoft takes swipe at Mac for not supporting Blu-ray

      @terry flores
      Wrong. Optical backups will ALWAYS be viable, because they're much cheaper.
      Droid101
      • I was cheap to do backups on 3.5" floppies as well.

        @Droid101
        See how that turned out:P

        Pagan jim
        James Quinn
      • RE: Microsoft takes swipe at Mac for not supporting Blu-ray

        @James Quinn:

        *sigh* It's like every time the discussion of optical media comes up, a short-sighted poster declares it dead. I really should just write this out and cut-and-paste it, but I'll stick to the bullet points:

        -USB flash/spinning rust drives are *not*, in fact, less expensive than optical media. One might have a case with single blu-ray disks at a cost/GByte level when compared with an external drive, but DVD is about the lowest cost/GB storage medium around.

        -Similarly, DVDs are priced low enough that they can be given away. HDDs/flash media don't yet cost a dime a pop yet.
        -It's much easier to keep data read-only on optical media.

        -Unless both ends have FiOS, more often than not it's quicker to hand over a disc. In some cases, it's even faster to mail it out.

        -duplication is usually quicker and scales better.

        -while many set-top devices speak USB, that's the easy part. Do they speak MPEG 1/2/4? Divx/XviD? AVCHD? WMV? What resolutions, frame rates, and audio codecs? DVD and Blu-Ray are standards that guarantee that a correctly burnt disc will play anywhere. USB connections offer no similar guarantee.

        Why floppy failed:

        -High failure rate for no reason.
        -Files quickly outgrew the floppy disk - simple Word and Excel documents still fit, but photos no longer do.
        -extremely slow transfer rates.
        -drives in laptops were large and took up lots of space.

        In summary, USB is great, but comparing the demise of the floppy disk to the "imminent demise" of optical media is disingenuous. If you doubt this, live somewhere that 80KBytes/sec with an uptime of 60% is what passes for broadband, and you may yet change your tune comparing optical media to floppy disks.

        Joey
        voyager529
      • @joey

        Re: reasons for floppy failure.<br><br>1. Failure for no reason: And, now, tell us how many coasters you've made with DVDs where the burn failed for some unknown reason. And if you say none, we'll all know you're a liar.<br><br>2. Files too large: So, tell me again how many of those home video projects you can get on your DVD, when a typical person's media files may be measured in HUNDREDS of gigabytes.<br><br>3. Slow transfer rates: Remind us again how many minutes it takes to burn a full DVD.<br><br>4. Drives in laptops were large: Here's an experiment. Compare an old laptop with a floppy drive to a new laptop with a tray-loading DVD player. Well, what do you know? The DVD player is LARGER<br><br>So, according to your own criteria for why the floppy died, optical media is terminally ill.
        frgough
      • RE: Microsoft takes swipe at Mac for not supporting Blu-ray

        @Droid101 Rotational hard drives aren't very expensive when compared to DVD and Blu-Ray media.

        Write-once DVD media is generally $20 for 470GB worth of single-layer discs or $30 for 425GB worth of dual-layer discs, while write-once blu-ray is still averaging around a $1.10 for 25GB discs and $3 for 50GB discs. Re-writable media is always more expensive, but has a limited number of re-writes before it needs to be replaced.

        On the other hand, I can get a 1TB hard drive for $55, 1.5TB for $80, and 2TB for $100, and I can write on that drive thousands, and potentially millions of times before it fails.

        While it might cost a couple more dollars initially, the return on investment is the fact that backups are completed much faster than they would be with optical media and I don't have to replace the mechanisms as often as I would the optical media. While I'll agree that your argument was valid at one point, it's now a draw and in two years will be no longer valid as rotational hard drive prices continue to free-fall.
        nix_hed
      • @Voyager

        DVDs might be cheap enough to give away, but for mass backups, the HDD is both much faster and comes in at not much more per TB. However, you make up that cost with the amount of time you spend doing a backup.
        nix_hed
    • RE: Microsoft takes swipe at Mac for not supporting Blu-ray

      @terry flores

      Hmmm Media Production Company you say? Isn't that in the category of things Apple computers are supposed to be better with?
      bobiroc
      • RE: Microsoft takes swipe at Mac for not supporting Blu-ray

        @bobiroc Apple's production tools easily allow a media production company to author Blu-ray disks. They just don't sell Macs with Blu-ray drives, because not that many customers are asking for them. There are plenty of third party burners on the market that people in the Blu-ray authoring business are using with Mac just fine.
        RationalGuy
      • RE: Microsoft takes swipe at Mac for not supporting Blu-ray

        @bobiroc I am that market. And I haven't needed a Blu-Ray burner...yet.

        I simply screen the project with the client, or online, and then off goes the master on a drive or multi-dvd's to the duplicator.

        I'm in the business of media production, not media duplication, but I can see where some in the industry might possibly have use.

        I just wouldn't dream of offering a client lots of hand-duplicated HD discs, and in the instances where I am handing over discs then the client always needs DVD and NOT Blu-Ray. Those are times like corporate training videos and such, where the important issue is ubiquitous playback, and that always = DVD, not BD, because there is much more proliferation of DVD players than BD players and I have a feeling it's always going to be that way until distribution is entirely via network.

        The only possible use for a Blu-Ray burner in my scheme would be for archiving, and I simply prefer network archives.
        lelandhendrix@...
    • RE: Microsoft takes swipe at Mac for not supporting Blu-ray

      @terry flores
      YA who cares about the consumers that although i wouldn't do it, actually watch blu-ray movies on a PC. God forbid they make customers Happy
      Stan57
      • I would think that their Apple sales over the past few

        @Stan57
        years would indicate happy customers. I would say that the numerous consumer satisfaction statistics also show a wealth of happy Apple customers. Further more I would think that the fact that Apple Customers are famous for their loyalty to Apple is another sign of happy Apple customers. Wouldn't you?

        Pagan jim
        James Quinn
  • Except

    @wackoae Except you cannot get a Apple computer pre-loaded with a Blu-ray drive.

    I don't work with Apple computers....I assume in a Pro workstation you could add one yourself. You could also buy an external for your MacBook. But Apple refuses to offer Blu out of the box.

    Not that I particularly care...I don't even have a Blu player in my A/V rack. But that's what Microsoft is harping on.
    samalie
    • But Microsoft doesn't make computers, so the original

      point stands. Sometimes it seems like MS doesn't realize they are not in the computer hardware business.
      frgough
  • RE: Microsoft takes swipe at Mac for not supporting Blu-ray

    @wackoae <br>M$ hypocrisy over a dead format...lol.
    Linux Geek