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Adrian Kingsley-Hughes

Microsoft: "Who needs Blu-ray?"

By | September 23, 2010, 4:42am PDT

Summary: Apple thinks that Blu-ray is a “bag of hurt,” now Microsoft questions the need for the format.

Apple thinks that Blu-ray is a “bag of hurt,” now Microsoft questions the need for the format.

Speaking to Xbox360Achievements, UK Xbox boss Stephen McGill had the following to say when asked if the DVD format was holding back the Xbox 360:

I think people may have spoken about that originally, but that’s long gone. I think people now recognise what a smart decision it was to keep the pricing low, and actually Blu-ray is going to be passed by as a format. People have moved through from DVDs to digital downloads and digital streaming, so we offer full HD 1080p Blu-ray quality streaming instantly, no download, no delay. So, who needs Blu-ray?

Yes, digital downloads are great, and satisfy that part of our brain that desires instant gratification. But downloading HD isn’t trivial unless you have a solid internet connection, bags of bandwidth and no restrictions. Also, even with all that in place, pumping that content to devices that don’t have a wired connection to the internet adds another layer of potential problem.

Yes, streaming is good for those who can make use of it, but sucks for those who can’t. Say hello to a new form of the digital divide.

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Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

Disclosure

Adrian Kingsley-Hughes

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

Biography

Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.

Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include "Build the Ultimate Custom PC", "Beginning Programming" and "The PC Doctor's Fix It Yourself Guide". He has also written training manuals that have been used by a number of Fortune 500 companies.

Adrian also runs a popular blog under the name The PC Doctor, where he covers a range of computer-related topics -- from security to repairing and upgrading.

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RE: Microsoft:
FAULKNE 13th Oct
Good day to confirm this comment I would appreciate T h e b e s t o f Z D N e t d e l i v e r e d your website very nice to everyone Yes, Oracle is the only one with shared-disk architecture, but that is there advantage. It means you can add or remove nodes and the database lives on. In a shared nothing architecture, if you lose a node, you lose the system. I'm sure Oracle appreciates EMC highlighting their advantage.I also desire to signal in your RSS feeds. Thank you as soon as once again and maintain up the great operate Awesome post! Thank you very much || thanks for nice content this is really benefit to me.
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RE: Microsoft:
Mike (not Cox) 23rd Sep 2010
"But downloading HD isn?t trivial unless you have a solid internet connection, bags of bandwidth and no restrictions."

Exactly. My connection is definitely solid, but I have a 60Gb/month bandwidth cap (that's uploads and downloads combined.) I can get a bit more with higher-priced packages, but the caps are still pretty low (the cap for higher-priced packages were even lowered a few weeks ago when Netflix announced that they were coming to Canada.)

I think they're jumping the gun on this. Lots of areas still have relatively low high-speed connections and it'll take a while before it gets better. Hell, some areas don't have high-speed, period (I do not consider satellite a viable alternative.)
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@Mike (not Cox) How can this be!! I thought the US was so far behind and the rest of the world was perfect. And now Canada is taking away people's God (sorry for using God's name I guess that's not allowed in Canada anymore) given right to unlimited internet!! Stop the madness!!
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RE: Microsoft:
draymis 23rd Sep 2010
@stano360

WTF are you babbling about? Not being allowed to use God's name in Canada??
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RE: Microsoft:
AZDnetSubscriber Updated - 24th Sep 2010
Delted by user...
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RE: Microsoft:
AZDnetSubscriber 24th Sep 2010
@stano360

Is there something I've missed in the news lately???

I have no clue what you're talking about... I'm Canadian, this country was founded by people who believed in God (just as the USA was). Our parliament building has a Bible reference on it "He shall have dominion from sea to sea".

Psa 72:8 He shall have dominion also from sea to sea, and from the river unto the ends of the earth.

And what about "God keep our land, glorious and free..." in our national anthem...

God is part of our national heritage and therefore if we attempt to remove Him from it, then we are destroying the very foundation and history of this country.

Why should we change our national heritage to satisfy someone elses foreign self centered egos.

So if you think we aren't allowed to talk about God, you are sadly missinformed. :-P

As far as BlueRay is concerned... I can see the disk format dissapearing soon because flash media would certainly hold more content and be a lot easier to store... but of course it would be dumb to jump to a media whose longevity isn't long enough yet. They should just use permanent flash media to distribute movies instead of easily scratchable disks... who cares about data streaming from the internet... I think we should be as independant from the Internet as possible with our computers. It is safer in a world full of cyber criminals thieves and terrorists. That's why cloud computing is such a stupid idea.
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RE: Microsoft:
Mike (not Cox) 27th Sep 2010
@stano360 Don't get too excited. Some U.S. ISPs have started imposing bandwidth caps as well. It's only a matter of time before the others follow suit, smelling the money.
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RE: Microsoft:
csumbler 23rd Sep 2010
@Mike (not Cox) Agree with you, Yes Netflix is now here but I see it cutting into the VOD revenues of the Cablecos. So they will do everything they can to block it legally or otherwise, such as caps and throttling which they already do to ppl on torrents, since the cablecos have the CRTC on their payroll will get away with it.
As for "I thought the US was so far behind" we may have superior technology here but thats cancelled out by CRTC censorship.
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I agree ...
Ludovit 23rd Sep 2010
... Satellite is NOT a viable option ...

Ludo
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RE: Microsoft:
MLHACK 23rd Sep 2010
@Ludovit

I agree with you and Mike (not Cox) on the Satellite internet very very expensive and there is latancy issues there as well so streaming VPNs etc.. are not going to work as they should. i live in area they high speed internet is spotty @ best where people are either underserved or no service @ all. I for instance am underserved due to my distance from the CO i can only get a 1.5mb dsl connection so HD steaming is not going to happen in my world. Fiber would be wonderful but that is only a dream.
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Its always depend on what we are talking
Quebec-french 23rd Sep 2010
Blu-ray as a bandwith saver yes you need blu-ray.
As a large backup device damn we need neither blu-ray or anything 25go and up for long time back-up.


But once again MS thing they know everything and guest what NOT ......
@Quebec-french
Or don't post at all. It will enrich all our lives.
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RE: Microsoft:
SlithyTove 23rd Sep 2010
@ericesque

I'd be willing to bet his English is better than your French. :P

Learning other languages is hard enough with out being harassed by the locals for it.
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RE: Microsoft:
jred 23rd Sep 2010
@ericesque
Traditionally in English it is frowned upon to begin a sentence with a conjunction. I thought I would mention that while we we're on the subject.
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RE: Microsoft:
Pete "athynz" Athens 23rd Sep 2010
@ericesque And you not posting crap like this would also serve to enrich all of our lives... in fact the idea of you not posting a troll-like comment just warm the cockles of my heart.
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RE: Microsoft:
cosuna 23rd Sep 2010
@ericesque
Guess who woke up frowny today?

Must have been the pills or the arthritis. Damn!! Let's blame the Canadians and forget this post was about Blu-Ray and high speed internet access.

Then again, not having either in your county must have hurt stronger.
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RE: Microsoft:
TardHugger@... 23rd Sep 2010
@Quebec-french
all of your base are belong to us
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LOL!!!
cosuna 23rd Sep 2010
nt
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WTH???
rjohn05 23rd Sep 2010
@Quebec-french
Good Lord, what the hell did he say?
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And haven't you said how great Apple is? So is one right and the other wrong because they both share the same stance on a subjec?

Interesting dilema you have...
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RE: Microsoft:
betelgeuse68 Updated - 23rd Sep 2010
@John Zern

Of course it's all a p3nis power play for Microsoft & Apple.

Microsoft isn't going to support a format spearheaded in a rival's gaming console. Microsoft's argument also conveniently forgets they wasted everyone's money and time with the HD-DVD player for the XBox360. Of course they did that because they struck a deal with Toshiba, support our initiatives, we'll support yours (HD-DVD). The consumer and what they really want had nothing to do with it.

Apple (aka Steve Jobs) thinks streaming will completely usurp physical media next week (literally). But as the new Apple TV has shown, Apple's ambitions with video on demand have had to be "adjusted", e.g., you can no longer purchase videos with the new Apple TV. Furthermore it has only two partners with its rental model on the new device. And lastly the farging thing is only 720p. I don't care what arguments ANYONE makes - a well encoded 1080p BluRay movie beats any 720p content any day of the week.

-M
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RE: Microsoft:
RedVeg 23rd Sep 2010
@Quebec-french
Please don't think all of us are horrible ugly idiots. What you said is clear and easy to understand.
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@RedVeg

Please!
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RE: Microsoft:
jred 23rd Sep 2010
@Quebec-french

Backups are something I hadn't thought of, since I don't keep up with Blu-Ray tech. You can get a BD-R drive for under $150 now. Wow!
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RE: Microsoft:
rengek 23rd Sep 2010
@jred
Using blu-ray as a backup is not ideal. For one thing blu ray drives have not achieved market shares that is anywhere near dvds. So if you back something up on blu-ray you need to make sure wherever you're transferring that to also has a blu-ray drive. Plus, blu-ray disc, while large for most documents is not nearly enough if you are talking about backing up media or backing up enterprise level objects like a database for example.

For $60, you can buy a 1.5 terabyte drive and use that as your backup medium which won't take nearly as long as blu-ray to back up. If you just need a few gigs, buy a flash drive. A 2 gig flash drive is probably about $9 these days. You can buy ones with on the fly encryption. You can set one up that can be bootable. Bottom line is that there are far better options out there than blu-ray.
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RE: Microsoft:
rengek 23rd Sep 2010
@Quebec-french
See that doesn't make sense. People whine and moan about MS not knowing what they are talking about here. yet they are actually innovating. And then these people turn around and say MS is an old company who don't understand advances with the times. Its typically the public who lacks the knowledge and don't know what they are talking about because they use only their limited community experience and think thats how the world works.
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But
Cylon Centurion 23rd Sep 2010
What if I want to play games in HD? what then?
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RE: Microsoft:
Michael Kelly 23rd Sep 2010
@Cylon Centurion 0005

Big download and big hard drive. Problem solved.

Games are a bit different than movies in that you generally won't have more than a couple dozen games (if that many), so a 4 TB hard drive is more than enough to solve that problem. However movie collections can get into the hundreds (or thousands in extreme cases) and you can only fit 40 or so per TB. And with movies you generally want instant gratification so a 4 hour download for a 2 hour movie would be considered unacceptable.
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Storage isn't the issue ...
mwagner@... 23rd Sep 2010
@Michael Kelly ... at $0.10 / GB, sotrage is cheap. The problem is that neither wireless nor slow wired connections are reliable enough to handle large downloads.
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OR . . .
JLHenry 23rd Sep 2010
@Michael Kelly

They could start selling HD movies on SDHC or the new SDXC format cards. You could build players into the tv's themselves for next to nothing, AND they could put out a very small 'Box' to hook into existing sets, again for a minimal cost.

The only detriment right now is the cost of the media, and as someone said, you can get a 2 gig SDHC for about $9.00 retail, so I imagine the bulk price that a movie company would need would be a lot less.
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RE: Microsoft:
Michael Kelly 23rd Sep 2010
@mwagner

All you would need is a download manager (kind of like what Adobe uses) that downloads 100MB chunks of RARs and PARs, so you would have parity checks built within. Obviously a good one would only download as many PARs as necessary and assemble automatically. And of course it doesn't have to be RAR, it could be any archival format that can be split and reassembled.
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RE: Microsoft:
The Star King 23rd Sep 2010
@Cylon Centurion 0005 Games don't take up so much space. To play a movie, you have to store each frame, pixel by pixel. For a 3-D game, the scene is rendered by the computer and only the coordinates of the various polygons that make up the environment, baddies etc, needs to be stored. This amounts to a lot less storage. (the original DOOM came on two floppy disks: no reason why it couldn't be rendered at 1080p! OK, texture maps would need to be sampled more finely but it's not going to amount to more than a CD-ROM)
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RE: Microsoft:
rengek 23rd Sep 2010
@Cylon Centurion 0005
*shrug*
Startcraft II came out about a month ago. You didn't have to buy the disc. You had the option of downloading directly which I and several millions of people had done. The game supports resolutions beyond HD TV resolution. Its not an issue.
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You can already play games in HD.
RationalGuy 23rd Sep 2010
@Cylon Centurion 0005

"HD" is just a standard for output resolution. Xbox 360 can output in HD just fine.

The real question would be, "What if I want to play games with more game assets than 8.5GB?"

Of course, developers write for the console, so they don't make Xbox 360 games that take up that much space.

You might speculate that this stifles game innovation, but I'm not aware of any game that exists on the PlayStation 3, but not on the Xbox 360 solely because PS3 has a Blu-Ray drive.
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RE: Microsoft:
Third of Five 23rd Sep 2010
@RationalGuy "I'm not aware of any game that exists on the PlayStation 3, but not on the Xbox 360 solely because PS3 has a Blu-Ray drive."

The only one I can think of off the top of my head is Metal Gear Solid 4, and that's largely owed to the volume of cutscenes.
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Not sure which decision was made first.
RationalGuy 24th Sep 2010
@Johnny R Metal Gear 4 became marketed as a "Playstation only" title. I'm not sure if the marketing decision was made first, which freed developers to use up the extra storage on the Blu-Ray (mostly with cut scenes as you say), or if the developers said, "This game is going to take up a ton of space. It's gotta be Playstation-only." and that drove the marketing.
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Sorry, Blu Ray is better
Real World 23rd Sep 2010
As for media-delivery devices, I've yet to see anything with the quality of Blu Ray (I have no interest in 3D right now). Sure, it's a subjective opinion, but every alleged HD stream I've seen has paled in comparison.
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RE: Microsoft:
tcrimmins1953@... 23rd Sep 2010
@Real World
Sorry. I couldn't even care less about HD in general. The jerks providing it are charging more for that alone. There was no surcharge for "color" when that came online many years ago...Blu Ray ?? Not a chance. Only reason I have any kind of HD receiver / TV(only 720p..)??? Just try and buy anything but....
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RE: Microsoft:
RedVeg 23rd Sep 2010
@tcrimmins1953@...
Unfortunately, I am hooked on HD. I have tons of HD via my satellite provider at a small additional price, and while I think it has become the standard and should be at no extra cost, I can tolerate a bit of a premium. Most other sources of HD charge a huge premium and I hate that.
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@tcrimmins1953@ ... digital TV came into being in order to free-up bandwidth for other mobile services. Today, digital TV hardware is no more expensive than its analog counterparts used to be - but you are getting a lot better quality and reliability. In the end, there is no 'surcharge' for OTA HDTV and, if you don't want to pay your cable provider for premium HDTV content, you certainly don't have to. Nor do you have to pay a premium price for Blu-ray Disks.
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The Disks
Robert Hahn 23rd Sep 2010
@Real World Do they play without hiccup? We don't have a Blu-Ray player, just a DVD. But we've abandoned the player for streaming HD video from Amazon and others because the disks kept freezing up no matter which player we put them in (we have 3).
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Pretty much
Real World 23rd Sep 2010
@Robert Hahn
I rarely see a problem, certainly no more than with DVDs.
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Is content worth it?
jscott418 23rd Sep 2010
Sorry but most of the movies I have seen lately would not have benefitted from Blu Ray. Production quality seems to be overtaking content quality in movies today. I do not come away any more in amazement watching Blu Ray then HD. On paper Im sure Blu Ray is better. I'll even give you picture quality for some Blu Ray. But I would much rather watch a SD movie that's well done in content. Then a over hyped Blu Ray movie.
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True, but not really relevant
Real World 23rd Sep 2010
@jscott418
Production quality is independent of format. I sure didn't mean to imply that Blu Ray could make a bad movie better.
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for once I agree with M$ and apple
Linux Geek 23rd Sep 2010
there are better and cheaper alternatives to blue ray.
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DVD and Blu ray are both lousy
The Star King 23rd Sep 2010
Disk based media has been a pain right from the early days of DVD, and blu ray is making it worse. Both formats are highly susceptible to the tiniest spot of dust or fingerprint. Often you remove one from the shrink wrap and immediately it starts skipping frames. If you've got children - forget it!

In many ways VHS is a better more reliable format. A video tape will not suddenly become unplayable and there are no parts where you cannot skip past, which brings me to the issue of intrusive DRM.

People are sick of the fundemental unreliability of disks and are moving onto digital as fast as they can. Few care about HD.
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RE: Microsoft:
locode21@... 23rd Sep 2010
@The Star King

Maybe you often remove a disc from the shrink wrap and have problems, but I've never had that and I own/have owned thousands of DVDs.
I think you need a better player.
And VHS more reliable? Are you kidding? Won't suddenly become unplayable? Which planet are you from? Try running a magnet over your video tape, or try fixing one that was eaten by the machine.
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RE: Microsoft:
GrizzledGeezer 23rd Sep 2010
@locode21@...
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RE: Microsoft:
Michael Kelly 23rd Sep 2010
@The Star King

That's a design flaw that could be easily fixed. DVD-RAM disks came with a protective cartridge to prevent such damage, and there's no logistical reason why regular DVDs or BDs could not be fitted in such a cartridge. The reason it doesn't get fixed, of course, is the perception that we need to stick with a 120 mm cartridgeless disk because that's what we've been used to seeing with CDs.
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RE: Microsoft:
GrizzledGeezer 23rd Sep 2010
@The Star King
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RE: Microsoft:
tcrimmins1953@... 23rd Sep 2010
@The Star King
Agreed....Wholeheartedly....
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RE: Microsoft:
FAULKNE 13th Oct
Good day to confirm this comment I would appreciate T h e b e s t o f Z D N e t d e l i v e r e d your website very nice to everyone Yes, Oracle is the only one with shared-disk architecture, but that is there advantage. It means you can add or remove nodes and the database lives on. In a shared nothing architecture, if you lose a node, you lose the system. I'm sure Oracle appreciates EMC highlighting their advantage.I also desire to signal in your RSS feeds. Thank you as soon as once again and maintain up the great operate Awesome post! Thank you very much || thanks for nice content this is really benefit to me.

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