Microsoft: "Windows Vista computers epitomize form, function, self-expression"

Microsoft: "Windows Vista computers epitomize form, function, self-expression"

Summary: Microsoft is getting ready for the gift-giving season early.The holidays may be months away, but holiday spending brings out the expressive, the extravagant -- and the exceptional.

SHARE:
18

Microsoft is getting ready for the gift-giving season early.

The holidays may be months away, but holiday spending brings out the expressive, the extravagant -- and the exceptional.

I could say a lot about this latest press release from Microsoft, but I won't, but I can't help but pick up on the title:

Be You: Windows Vista Computers Epitomize Form, Function, Self-Expression

Is Microsoft trying to rebrand itself as the new Apple?

I'm now sitting here waiting for my extravagant holiday gift to appear ...

Thoughts?

Topics: Windows, Hardware, Microsoft

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

18 comments
Log in or register to join the discussion
  • I'm completely . . . .

    Dumb-founded. It reads like something Mike Cox (tm) would have written as a parody . . .

    Granted, I LIKE the idea that FINALLY, we have a choice better than the equivalent of the Old Ford Model T (you can any color, as long as it's black), but to use THAT as the main reason to buy a Vista-equipped machine? Puh-leeze!!!!

    Y'think they may be having more trouble selling Vista than they would like to admit? C'mon MS!!! At least try to show us why Vista is better than XP! The features they list, I can do in XP. I'm supposed to buy one of these machines because Vista's Prettier than XP?

    At Least Apple TRIES to sell the Machine, not the "Look how pretty it is" aspect . . .

    I can't wait for their next big campaign: "Buy Vista because it's better than counting on your fingers!!!" or some such nonsense . . .
    JLHenry
    • yes

      Y'think they may be having more trouble selling Vista than they would like to admit?

      i saw in the paper the other day that the sales figures were at the bare minimum that MS expected to sell

      course you cant find that news on zdnet
      richvball44
      • No

        [i]"Y'think they may be having more trouble selling Vista than they would like to admit?"[/i]

        They knew that corporate uptake would be slow - it always is for a major OS upgrade.

        In the non-business market, sales of Vista track how well HP, Lenovo, Dell, etc are doing are shifting boxes. Remember - the OEM sell Windows, not M$.
        bportlock
        • "Remember - the OEM sell Windows, not M$."

          And apparently, they want nothing to do with it. ;)
          JLHenry
  • You call this news Adriann .

    I know it's a slow Monday but come on , you can find something better than this .
    None_Zealot
  • Quick Comment to write.

    But I appreciate Microsoft's title, too.

    Be You: Windows Vista Computers Epitomize Form, Function, Self-Expression

    Word by word.

    Form.

    Microsoft has been making computers in India for practice. Does this mean that a Microsoft brand PC will be out by Christmas?

    Function.

    Microsoft has long sold new versions of Windows on the basis of adding new functionality to the operating system. And added specialized functionality in the media edition of XP which has been incorporated into Vista.

    Self-expression.

    That's a variant on the old sales advantage of making computer use easier and more independent for the untrained, uninterested user.
    Does Apple sell Macs on the basis of what the user can do as opposed to the quality of what the company supplies to the user? Not true, but Mac advertising can give the impression that the pc's are a vanity project for Apple.

    Quick Response to write.
    Anton Philidor
    • Be honest Anton

      Form

      Rectanglar cuboid.


      Function

      Drives up cost, shortens temper, loses vital documents


      Self-Expression

      Lots of this can be heard when drivers won't install


      :-)
      bportlock
      • Rectangular cuboid... I like it.

        I've read much that squeaks past self-contradiction, but this has the advantage of being only two words long. Nice work!
        Anton Philidor
        • I aim to please!

          [i]"I've read much that squeaks past self-contradiction, but this has the advantage of being only two words long. Nice work!"[/i]

          It could have a cubical cuboid if it was a cube, but "rectangular cuboid" was better than the other option which would have been a "irregular orthoganol parallelopided". Of course, to Arthur C Clarke fans it would be monolith-shaped....

          ]:-)
          bportlock
  • What's with MS and cheesy Vista slogans?

    First there was [i]"WOW!" "When you see it, you'll say it."[/i]

    And now they give us this? I know that marketing slogans are supposed present products in a favorable light, but these are just sad. They do not draw attention to any tangible benefit of owning Vista. Really now, who just sits and stares at their computer screen saying "Wow"? Who buys a computer so that they can do that? Why not let the slogans highlight what has actually been improved/changed since XP? Vista is pretty, but should that really be it's selling point? Whoever comes up with these slogans need to think less ethereally, and more tangibly.

    Just my thoughts.
    phburks
    • Selling to a market.

      I suspect that when Microsoft tested consumer response to a new operating system, the response they received was Oh boy, more computer software. Said flatly.

      That's not because alternatives are considered better. The largest market is probably those who would have to ask What's an operating system? but do know that Macs are costly.

      So the campaign is probably to build an excited emotional response to The New Toaster.
      Anton Philidor
      • A market of what, acid casualties and new agers? NT

        Bunch of tree hugging hippie crap.
        odubtaig
      • ????

        I think it shows what MS thinks of their base, quite frankly. Not even the Apple fanboys would think much of THIS campaign if Apple was doing it . . .
        JLHenry
    • Because I think MS suffers from

      the E.E. (Electrical Engineer) problem. If you ever get a chance to work in or interview with a company run by E.E.s you learn one thing very quickly:

      In the E.E. mind, the only competent intelligent people in the world are other E.E.s. Sales staff must have an E.E. degree. Marketers must have an E.E. degree. HR must have an E.E. degree, Industrial Design must all have E.E.s.

      The result is that the only thing done reasonably well in a company run by E.E.s are the actual circuits. Everything else is worthless crap.
      frgough
      • You are too narrowly focused...

        ... your statement should have read [i]"In the techie's mind, the only competent intelligent people in the world are other Technical People. Everyone else are just warm, moving obstacles"[/i]

        Of course there is Robert Heinlein's observation that [i]"The difference between science and the fuzzy subjects is that science requires reasoning while those other subjects merely require scholarship."[/i]

        Never a truer word spoken! IMVHO.
        bportlock
        • Science itself

          is the subject of much fuzzy thinking these days. Just say the words and you might as well be ex cathedra.

          Slap "Scientists say" at the beginning of anything, no matter how ridiculous, and it gains immediate infallibility.
          frgough
          • Heinlein also said...

            ... that too many so-called "scientists" are nothing more than bottle washers and button pushers.

            Not everyone in a white qualifies as a scientist - he might just be someone in a white coat.
            bportlock
          • All Hail the Good Humor Man!!! ;) (nt)

            nt
            JLHenry