Microsoft: Zune HD is dead

Microsoft: Zune HD is dead

Summary: The Zune is dead, long live ... ummm ... Windows Phone?

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TOPICS: Microsoft
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Microsoft confirms something that most of us have known for a while ... that the Zune HD is dead.

Microsoft confirms the news over on the Zune support portal [emphasis added]:

We recently announced that, going forward, Windows Phone will be the focus of our mobile music and video strategy, and that we will no longer be producing Zune players. So what does this mean for our current Zune users? Absolutely nothing. Your device will continue to work with Zune services just as it does today. And we will continue to honor the warranties of all devices for both current owners and those who buy our very last devices. Customer service has been, and will remain a top priority for us.

I suppose it was inevitable really. I do find it odd that Microsoft didn't make a better job of rolling Zune into Windows Phone. That said, Zune wasn't really that strong a brand in the first place.

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Topic: Microsoft

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25 comments
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  • No one can compete against Apple in this field

    Apple is too strong.

    Too ruthless.

    There is no point in competing head to head against Apple.
    toddybottom
    • Except Amazon

      @toddybottom They will compete.
      tgschmidt
      • Amazon is not competing head to head against Apple

        @tgschmidt
        Amazon was smart.
        toddybottom
      • RE: Microsoft: Zune HD is dead

        @toddybottom<br><br>Yes Amazon is smart in how they're entering the market. You don't have to compete directly, to compete. Instead of trying to out spec Apple with yet another black Android slab, and at the same or higher price point. They're carving out their own space at the bottom of the tablet market, first. Focusing more on their software and their strong back-end (cloud) services rather than solely on hardware and specs like all the others. <br><br>Not much different from how Apple enters a market that's already dominated by another. Instead of releasing yet another qwerty (BlackBerry style) smart phone, and taking on BlackBerry in the enterprise space initially. The iPhone carved out its own lane in the consumer market with multi-touch innovations, more emphasis on great UI and new app store business model etc. <br><br>Microsoft tried to compete head to head with their Zune, offering much of the same media features as the iPod and pricing it roughly at the same price. And with no marketing push behind it. Big mistake. There was no real incentives for iPod users to leave their iPods for a Zune, at roughly the same price. And if there's no marketing then it will be ignored in the market.
        dave95.
    • RE: Microsoft: Zune HD is dead

      @toddybottom
      Apple is de-emphasizing the iPod, too. It seems that standalone MP3 players are dead, at least as a big player in the market. Your corner Walgreens will sell you something that can play MP3s, but you can get that functionality so many places as an add-on, both Zune and iPod have little future. (I'd even like it if they did...)
      WebSiteManager
      • RE: Microsoft: Zune HD is dead

        @WebSiteManager
        Correct. iPod Classic, gone. They are more more moving towards the total iPhone/single device.
        Ram U
      • RE: Microsoft: Zune HD is dead

        @WebSiteManager Sales maybe decreasing but is user count going up or down? The market is flooded with these devices. These are stepping stones to the next device (itouch = iphone). I think Microsoft is making a big mistake.
        Pittles
    • RE: Microsoft: Zune HD is dead

      @toddybottom
      There were MP3 players before the iPod. But, the iPod was simply superior. Nothing ruthless there. By the time MS brought out the Zune, they were too little and too late.
      jorjitop
  • RE: Microsoft: Zune HD is dead

    Goodbye Zune. I'll be holding mine extra close tonight. Glad I bought one.
    The one and only, Cylon Centurion
    • Too bad there was only room for 1 media playing device

      @Cylon Centurion
      A healthier, more competitive market would have been more beneficial to consumers.
      toddybottom
      • RE: Microsoft: Zune HD is dead

        @toddybottom
        It remains to be seen how consumers can be convinced to buy into a more competitive market at least by your definition. Consumers in the U.S. have a free market and have made their choices, maybe you should convince manufacturers to make something that is truly competitive but for now, the CONSUMER and their shopping preferences have spoken.
        partman1969@...
    • RE: Microsoft: Zune HD is dead

      @Cylon Centurion
      +1. I got mine from Windows Phone 7 Portal which Microsoft ran until last November, as a gift to one of my post there. It is my car music player and I am on road for a good amount of time. I also have iPod Touch 3rd Gen, which I gave it to my son to play Games/Apps. But these days he is using my Windows Phone more because of XBL. :-). I may trade his iPod Touch and get him his own WP7 probably.
      Ram U
  • RE: Microsoft: Zune HD is dead

    mircosoft is dead... who gona is gonna using win phone again? i did in the past and i HATE IT!

    who else wana try ? iphone users - no. android users - no?
    axet
    • RE: Microsoft: Zune HD is dead

      @axet
      I actually have the Zune HD and loved the interface and performance that I bought a Windows Phone and its even better. Haven't had one issue, hiccup, or slowdown on the device in 4 months. Not one time have I had to restart the phone like so many other smartphones on the market today. I wouldn't write them off just yet!
      OhTheHumanity
    • I was an android user...

      @axet

      ...now I'm a Windows Phone user. LOVE it. The reason I left android was the enormous fragmentation. I wanted a device that actually gets updates to the latest OS in a timely manner and doesn't have some horrid half-baked skin + widgets turning the entire experience into a giant cluster (censor).
      Yensi717
      • RE: Microsoft: Zune HD is dead

        @Yensi717
        I also came from an HTC Incredible and though it was a great phone, it was not as solid as my Windows Phone. My girlfriend has a Samsung Galaxy and its a nice phone until issues with apps and such arise and "force quit" rears its ugly head. She also had an iPhone before that and I remember after some updates the phone was pretty much DOA and had to be restarted about every day to keep it going. For me to have a phone for 4 months and it work flawless is truly impressive and I have to give props to Microsoft for turning their ship around.
        OhTheHumanity
    • RE: Microsoft: Zune HD is dead

      @axet

      Can't tell if troll or...
      The one and only, Cylon Centurion
    • RE: Microsoft: Zune HD is dead

      @axet

      TROLL

      I have a Windows Phone, especially with Mango it is farrrrr superior to my friends Android phones and even iPhone. Windows Phone is NOT Windows Mobile.

      I wish the Zune would continue, it was the birthplace of the new metro UI and I love the direction it has lead Microsoft. At least the Zune PC Software and Zune Pass are still rocking!
      spaulagain2
    • RE: Microsoft: Zune HD is dead

      @axet
      well maybe i can try this again without someone deleting my comment like a little kid would do. You may want to go check out a Windows Phone 7 and not a Windows Mobile Phone, they are much much different and I can tell you that in 4 months of owning the HTC Trophy, it has never locked up once, had a hiccup, or any issue that I need to restart the phone or pop the battery. I will say after using it, it is the most reliable platform on the market now, just above the iPhone. Just ask someone that has one and they will tell you the same thing I just did.
      OhTheHumanity
      • RE: Microsoft: Zune HD is dead

        @OhTheHumanity Technically is it s new skin on Windows Mobile. Windows Phone uses the same core as Windows Mobile, with a few tweaks. Kind of like Windows 7 is basically Windows Vista with a bunch of tweaks. Neither is new, just updates of the previous version.
        Rick_Kl