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Hardware 2.0

Adrian Kingsley-Hughes

Motorola: Carriers 'don't want' stock Android phones

By | January 11, 2012, 1:28pm PST

Summary: It’s the carriers that want you to have the bloatware.

According to Motorola Mobility’s CEO Sanjay Jha, the reason you can’t find Android handsets running stock (that is, unaltered) Android firmware is that the carriers don’t want them.

Speaking to The Verge, Jha said that “Verizon and AT&T don’t want seven stock ICS devices on their shelves,” because there needs to be differentiation in the market in order to turn a profit. He went on to say that the majority of the changes Motorola makes to the OS are at the behest of the carriers.

So, it’s the carriers that want you to have the bloatware that brings with it security flaws and vulnerabilities.

The carriers’ insistence on having a ‘customized’ Android install doesn’t explain why Motorola is dragging its heels on shipping devices with unlocked bootloaders (or maybe it does … maybe Motorola wants to please the carriers and stop the end users from fiddling with the handset.).

Over on Daring Fireball, John Gruber compares how the three major smartphone players approach selling handsets:

Android handset makers: Here are our phones. How would you like us to change them so that you will sell them?

Microsoft: Here’s $200 million. Please sell our phones.

Apple: Here is our new phone. It comes in black or white. We will let you sell it.

The issue here is that the carriers (and in many ways the handset makers) are all competing against each other for sales, and the only ways to stand out are price and features. While an iPhone sale is money in the bank for Apple, the only surefire winners when it comes to Android handset sales are Google and Microsoft. Everyone else has to work hard for a piece of the pie.

Android’s openness seems to be more for the benefit of the carriers rather than the end user.

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Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

Disclosure

Adrian Kingsley-Hughes

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

Biography

Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.

Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include "Build the Ultimate Custom PC", "Beginning Programming" and "The PC Doctor's Fix It Yourself Guide". He has also written training manuals that have been used by a number of Fortune 500 companies.

Adrian also runs a popular blog under the name The PC Doctor, where he covers a range of computer-related topics -- from security to repairing and upgrading.

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RE: Motorola: Carriers 'don't want' stock Android phones
non-biased 16th Jan
@ralphjb@... Have never heard of Apple paying any spiff but Microsoft and Nokia have just announce they are going to be.
People will still buy Android phones if they were stock. The problem is then they would buy the best phone available instead of the one that the carrier is pushing this month
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@n4nqy@... Being able to differentiate means you can charge more. Of course people will buy them regardless but if the carriers are not making making much money then they will not sell them and sell Windows Phones and iPhone and Blackberry's instead. The carriers do not have any particular love of Android other than that they can make more money of it. It is only consumer demand that even makes them stock the iPhone (that and the fact that it is stable so support costs go down).
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Knowledge is power
Robert Hahn 11th Jan
I'm impressed. On your planet, ordinary consumers are so aware of the features, functions, benefits, and quality level of each phone in the market that they could -- if given the chance -- pick the best phone available.

Our people can't do that. They have no clue what parts are in the phones, where they were made, which rev of the OS is on them. Most of them don't even think to ask whether the OS that's on there now will ever be updated.

If our world could be like your world, where everyone is above average, it would be a better place.
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@Robert Hahn I totally agree and go further in that on my planet most people can't even tell you what the OS is or why they needed that one... Totally laughable.. We are pinheads here, splitting hair.
@n4nqy@... ... it doesn't matter if it is a piece of crap or a top model.
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So that's the reason!
GeoffMichael 12th Jan
@wackoae I've often wondered about iPhones sales success wink
  • Flagged
@n4nqy@...
I agree. My wife bought a Motorola phone with that Motoblur garbage and, besides being irritating, it's about half the speed of my stock Android OS on lesser hardware.

It's as if someone from Dell or IBM said: "Customers don't want a stock Windows OS, they want all of the junk trial software that we will install just so that they have to uninstall it to regain some performance."
I need to learn how to root.
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We don't wanna hear ...
thx-1138_@... 12th Jan
@Droid.Incredible ... about your sex life hangups. Hire a call girl ... get a room.
@thx-1138_@... Oh come on! That was flagged? It's HUMOR.
  • Flagged
@thx-1138_@... +100.
0 Votes
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Apple fanboi extraordinaire.
@NonZealot

Reading you lecturing someone else about credibility is very funny.
@toddybottom

Maybe. But Gruber's statement is true. There is neither carrier branding nor carrier apps on the iPhone.
@dhmccoy No, just Apple apps you cannot Remove! I don't read books or magazines on my phone and don't need them on my phone!

Also, I don't want Apple's useless mapping software! Let me set Mapquest as the default instead of the worthless garbage jobs bragged about!
@Peter Perry
But last time when I checked I could remove iBooks? If you are talking about Newsstand, please be specific.
@dhmccoy
Trade one overlord for another. Whats the difference?
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@toddybottom
But is anything in the quote inaccurate? Gruber is most certainly biased, but this summation of his seems pretty accurate.
@toddybottom LOL, he was telling the truth. Apple FORCES carriers to leave the iPhone stock, no matter what the contracted price tag is. I think it's about time that Google, Moto, HTC, Samsung, and LG start doing the same thing.

Let the people that buy the phones decide what goes on their phone.
Wrong. Jha is telling only half of it and you felt for it. If it is case with mega carriers like AT&T, Verizon, O2, Vodafone, Telus etc. I agree. What about carriers like T-Mo or secondary market carriers like cricket and others. There also I see bloatware. Carrier option is generalized. I still OEMs also get their pie from pre-loaded apps because of the nature of shrunken Android smartphone profits. I can understand a small OEM/ODM who make phones listening to carriers, but companies like Samsung, HTC, Motorola just could show middle finger or negotiate better with carriers. Jha is telling half of the story and you are marketing it.
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@Rama.NET - I know and have worked for Sanjay. If the man does one thing, it is tell it like it is... I am sure the carriers are not happy that he pulled their pants down. Secondary market carriers get what is loaded for all the other carriers (lets call it base bloatware or universal bloatware) less a few specific things that would be germain to AT&T or Verizon for example.
Differentiation does not mean features people want, in fact the bloatware has a detractor, not a value ad at all. Just got a GS II Skyrocket, packed to the gills with bloatware and battery life was not just awful, it was pathetic. Rooted the phone, intalled Titanium Backup Pro, froze the bloatware (literally 24 different programs), things like ATT Hotsopts, Att Navigator, Kobo, News & Weather (4 separate apps), etc. battery life is now great. If they will just not do bad things to the phones more people will buy. How about customer service as a differentiator.
There are also all of the custom skins and services (Motoblur, anyone) that do nothing for the carriers and just make the phone less functional. It amazes me that they go to that much work to make a product worse.
@grant@...
+1. Yes, MotoBlur, I think neither carriers nor users want it.
@grant@... actually Moto made blur less intrusive and it is actually not bad now.

Bad is touchwiz, because it looks decent but breaks **** all day long!
Microsoft has so far had enormous problems with Carriers, who are the key to the marketing chains in getting Windows phone to the end customers.

It should now be clear that the prime consideration of these carriers is differentiation (e.g., "our Windows phones are different from our competitor's Windows phones").

Nokia has just made a start on this, by offering it Lumina 900 to just AT&T, so AT&T can differentiate by claiming it is the only carrier with this model.

But that can't continue indefinitely, with each carrier having their own proprietary Windows Phone.

So, what Microsoft needs to do is to enable each carrier to differentiate their Windows phones in ways that don't involve installing crapware. They need "controlled" differentiation, so that Microsoft doesn't fall into the problems that Google is having with end-customers (but not with the carriers, who love it).
@easson
Wait a minute, last time when I checked Android is not from Microsoft.
@Rama.NET
I was making a side comment, but one that I think no one has yet realized the significance of..
@easson Microsoft just needs to give up and refocus their vision elsewhere!
@Peter Perry
Why?
@Peter Perry

Amen. Although their "vision" is horrible. I've seen the mess that is Metro and it's FUGLY. Aero is equally bad with the transparency, large icons and just nastiness....
  • Flagged
@Peter Perry

Again, why?? I have a Samsung Focus from AT&T. No bloatware. Good battery life. I deleted any AT&T apps I didn't use. I really don't understand the hype over Android phones. I just want a phone that works. My choice was Apple or Microsoft. Android is still too much like the old American Wild West.....or in more modern terms, like the wide variety of CP/M computers of the early '80's.

Caveat: I am an independent computer consultant. All my customers have Windows servers of various vintage. They all have Windows desktops, again, of various vintage. All the desktops and servers competently do their various jobs. They all talk with each other. No muss, no fuss. I have Windows 7 on my laptop. I have MS SkyDrive and Live Mesh. I run Office 2010 on my laptop, including OneNote. My phone can open OneNote notebooks on SkyDrive, edit, and save. My camera phone automatically uploads pictures to SkyDrive. My Samsung Focus has the exact same look and feel as the new Nokias.

Really, why all the fuss about Android? One of my clients is starting to replace Blackberry's with Androids. The end user is demanding Android because it's better than Blackberry and generally cheaper than Apple, and their kid, neighbor, best friend recommends Android. Not because it's best, but because it's the latest.

My Samsung Focus needed rebooted once in the 6 months I owned prior to the Mango update. Since then I've never had to reboot. Never had a dropped call. No antenna problems. No problems. It just works. Never a reason to 'root' the phone. It may not have the fanciest camera (I have a Nikon D300 for that). It doesn't have 4G but I still get email from 5 email accounts. I still get driving directions. It just works.

I think Microsoft will eventually do to Android what they did to CP/M....replace it because of standards.
  • Flagged
I've said many times before that Google and partners have handed much of the control back to the carriers. Here's another example.
@dave95.

Bad choices by Apple or Bad Choices by the carrier? It's a win win situation! Either Apple or the Carriers Win and we are screwed either way.
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@Peter Perry

Please! Microsoft and their partners found a nice middle-ground without having to bend over fully to carriers demands. And Microsoft by standing up to both manufacturers and carriers with rigid h/w requirements are showing they (like Apple) care more about the consumer's needs and satisfaction. No crapware or bloatware, no skins, no tampering with the core OS code, no fragmentation.

Carriers love control, and Android allowed them to have that control.
  • Flagged
@dave95.
+1.
0 Votes
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Fair enough
John L. Ries 11th Jan
But what's wrong with differentiating in ways that actually appeal to users?
0 Votes
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Unlocked phones
wright_is 12th Jan
This is why I like the model over here (Germany). I walk into an electronics store, select the phone I want and see how much of a subsidy the different carriers will give on the phone.

Although that still means a more expensive contract. Last time, I bought a phone off of Amazon and just stuck my SIM in it.

I certainly won't be getting a carrier branded phone again. The hassles of getting the company Mozart updated were hard enough (T-Mobile delayed the 7.5 update by a mont or so).
Of course, there is a solution - buy an unlocked phone.

My understanding is that Apple does pay a $15 spiff to the sales person for each phone they sell - so Apple provides incentives as well.
@ralphjb@... Have never heard of Apple paying any spiff but Microsoft and Nokia have just announce they are going to be.
As the owner of a Samsung Galaxy S Vibrant on T-Mobile I can say that I will NOT buy another Android phone that has been "customized" by the carrier or manufacturer. Everything that Samsung customized about Android is problematic to some degree. Just about every piece of software that T-Mobile put on it was a complete waste of resources.
Now I am stuck with a phone that is still on contract that does not run all that well and that I am not getting any more updates on. It is completely unreasonable that the phone does not stay updated for at least the period of the contract that you are stuck with it.
At this point I will not buy another Samsung product and am seriously considering going over to an iPhone when my contract is up because I do not trust any carrier or manufacturer to provide updates to an Android device after the sale.
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@redbeard65
Same issues with my HTC Evo Shift. It's one of several reasons that I'll eventually return to the iPhone.
I too would like to be able to get rid of crapware on my phone like the Nascar app I have from Sprint and can't remove.
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Well, duh ...
mwagner@... 12th Jan
It's no different than the CRAPWARE that is included with all new PCs. Carriers want you to buy from their "app store" and they want you to use their new "tiered data" plans. Further, in order to compete with the carrier "down the street" your carrier wants you to perceive that your carrier's phone is somehow better than the other carrier's phone. That means that it just "has to" have "neater" features. Blah, blah, blah.

Let's face it, the only reason that Android phones are even in the game is because AT&T had an exclusive on the iPhone for two or three years. That gave Android an open door at all non-AT&T carriers.

Now Android must compete head-to-head and carrier's are taking advantage of that opportunity to strong-arm google into introducing phones will all sorts or bells and whistles while Apple is doing exactly what it wants.
Not that it will make a wit's bit of difference to Verizon or AT&T, but the top of my decision tree is the carrier's coverage, then the terms of the contract - - note I haven't even LOOKED at a phone yet. The 3rd item I look it are the phones and their feature sets, and upfront cost (in that order). Bloatware (and my ability to get rid of it where I perceive it exists) is, after experience, a KEY feature. The phone's specified storage is meaningless when the carrier stuffs it full of things I don't want. Ditto, the phone's processor is meaningless if all those processing cycles are sucked up running apps I don't want and can't get rid of.

If I stick with Android on this next go-round (iffy right now), I will only look at devices where I can remove bloatware.
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@Jim Johnson
And now I'm a lot less happy. I went to Sprint because in my area coverage is better than ATT, and the 'Everything Data' plan is unbeatable in terms of value for cost. Unfortunately the EvoShift has become increasingly less useful and less useable over the last year. 12 months from now I will be back on the iPhone (though likely still with Sprint now that this is an option).
I wouldn't mind the bloatware so much if it didn't take up so much room on the phone, OR - better yet - if these phones would come with more on board memory so that it wouldn't make that much difference. Fortunately, some of the newer phones have more space.
I hate bloatware
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Most of that bloatware is services that the carrier wants to make money off you from. The music services, video, and of course all those funny ring tones. Do not think the carriers love those services. That's only one reason I choose the Windows phone. At least Microsoft limits a lot of that bloatware. I guess with Android the sky is the limit. Because I do not find the iPhone having much either.
Duh... they make money on bloatware... and their selling the phone at a lower price because of it. Don't want bloatware? Buy your own phone and pay retail.

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