Next-generation consoles may not meet sales projections: analysts
Summary: Games consoles are battling against a whole host of other distractions for attention, such as social media and tablets.
The next-generation games consoles from Microsoft, Sony and Nintendo will fail to match the sales of the current hardware, according to Piper Jaffray analysts.
Analysts Michael J. Olson and Andrew D. Connor believe that there will be an average drop in software sales for the systems of 53 percent during the first 14 months after their release, based on "meetings with industry sources".
But it gets worse.
According to Gamesutra, the analysts predict that sales of Nintendo's Wii U will only be 35 percent of that they were for the Wii during its first 14 months on sale due in part to the "disappointing" hardware specification of the new system. Sony's PlayStation 4 is predicted to do a little better; with sales during the same period being 50 percent of that they were for the PlayStation 3.
Microsoft's Xbox 720 is the one the analysts think will do best. They predict that sales of this console during the same period following launch will be 55 percent of what they were for the Xbox 360.
The problem, according to Olson and Connor, is that games consoles are battling against a whole host of other distractions for attention, such as social media and tablets.
"Unfortunately, we do not expect a console refresh to fully offset the secular declines in console gaming," the analysts said. "We believe console gaming will continue to be a time-share donor to social networks, mobile games and tablets. We therefore favor companies with increasing exposure to social/mobile gaming, including Zynga and EA."
Sales of the Xbox 360 seem to have already hit a wall. While the console has managed to cling on to the title of best-selling console in the U.S. for fifteen months, sales are down by almost a half compared to a year ago.
Microsoft blamed a "soft gaming console market" for a 16 percent fall in revenue at its Entertainment and Devices Division.
Related:
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- Analyst: Updated Xbox 2012, no new console until 2014
- Xbox 720 to be at least 'six times more powerful that the current Xbox'
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Talkback
Nintendo will be hardest hit
I can't speak about Sony (I don't own a PS3) but Microsoft has clearly seen the writing on the wall and is trying to make the Xbox a media portal as well as a gaming console. I've written previously that Xbox and Apple TV are on a collision course in the living room where Apple TV is going to get more gaming capabilities and Xbox is going to get more media capabilities. If MS can convince people that Xbox should be the device they hook up to their TV for gaming and media, their sales should be just fine. If people continue to view Xbox as a gamers only console then yes, sales will probably never go much beyond where they are today.
PS3 was the gaming console as a media hub concept...
Cost of games is a big factor
There are still hard-core console (and PC) gamers who demand the latest performance technology and are willing to pay for it, but they represent a far smaller market than the ones who purchased consoles in the past. And the fact that there is still a thriving market in Playstation 2 consoles and games tells us that the consumer is willing to make trade-offs in performance if the price is right.
They merely need to make the NEXT consoles a replacement for desktops.
Xbox RT ?