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Adrian Kingsley-Hughes
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Nokia unveils first Lumia 800 commercial

By | October 27, 2011, 11:44am PDT

Summary: What do you think?

Nokia is getting ready to blitz TV screens in the UK with commercials for its first Windows Phone handset.

Take a look at this commercial for the Lumia 800 …  what do you think?

This commercial will begin rolling in the UK shortly, and is aimed at the under-thirty age group.

Nokia is expected to start rolling out similar commercials in the US later in the year in preparation for the 2012 launch of the handsets.

Does it make you want to spend money on a Windows Phone-powered Nokia handset?

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Topics

Nokia Corp., TVs, Tv & Home Theater, Personal Technology, Home Entertainment, Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

Disclosure

Adrian Kingsley-Hughes

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

Biography

Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.

Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include "Build the Ultimate Custom PC", "Beginning Programming" and "The PC Doctor's Fix It Yourself Guide". He has also written training manuals that have been used by a number of Fortune 500 companies.

Adrian also runs a popular blog under the name The PC Doctor, where he covers a range of computer-related topics -- from security to repairing and upgrading.

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<a href="http://www.tran33m.net/vb/">2012</a>
ytaa1 Updated - 23rd Nov
@ldo17 Lumia is absolutely stunning, don't know when are they launching in US. I would love to get one of those. As for this ad, I liked it, its much better than Microsoft ads and it was not at all boring as other fellow readers have complained.
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RE: Nokia unveils first Lumia 800 commercial
YaBaby 27th Oct
I could not tell it was a phone commercial until the 55 seconds mark. By that point I had already lost interest in the Ad. Because the ad make no reference to the fact it is a Windows phone a naive watchers might come away thinking the Nokia is a stand alone smart phone with no ecosystem beyond the world of Nokia.
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What The Fuq Are We Advertising, Again?
ldo17 28th Oct
@YaBaby Exactly what I thought. It's like they're trying to distract attention away from the phone itself. Also note no mention of Microsoft or Windows--clearly something else to be ashamed about, otherwise why not trumpet it?
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<a href="http://www.tran33m.net/vb/">2012</a>
ytaa1 Updated - 23rd Nov
@ldo17 Lumia is absolutely stunning, don't know when are they launching in US. I would love to get one of those. As for this ad, I liked it, its much better than Microsoft ads and it was not at all boring as other fellow readers have complained.
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RE: Nokia unveils first Lumia 800 commercial
morduhan 8th Nov
@YaBaby Full agreed about nokia. It's a real product.
hayat
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RE: Nokia unveils first Lumia 800 commercial
LoverockDavidson_-24231404894599612871915491754222 27th Oct
I like it, it kept my interest with the variety of things you don't see every day and waiting for the next one. This commercial is a metaphor for WP7 in that its not an ordinary phone.
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RE: Nokia unveils first Lumia 800 commercial
DannyO_0x98 27th Oct
@LoverockDavidson_
There's a good point. They're selling a metaphor. Though, how can you tell from the ad that the device is a phone?
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RE: Nokia unveils first Lumia 800 commercial
rhonin 27th Oct
Caught my interest even knowing it was a Nokia Commercial. A big departure from other commercials and I liked the fact it showed tiles (design) but gave you just the image.

Nice start.
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Good for a web ad, not for TV. I'd rather see what the phone can do.
Johnny Vegas 27th Oct
Show the navigation system, the facebook/twitter integration, the voice commands, etc.
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RE: Nokia unveils first Lumia 800 commercial
paul2011 27th Oct
It is awesome but definitely not for US market.
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RE: Nokia unveils first Lumia 800 commercial
DannyO_0x98 27th Oct
As a 30 second stream of visuals I think it's pretty cool. I think the copy is weak, in that, indeed, who does say what the pictures show isn't true. (I thought it was a bit strange that the eggs and bacon formed a skull and crossbones, but I guess I am supposed to think of cool pirates first and not poison. Important tip, kids, pirates do not drink Drano.)

I guess via the transformation into tiles, the suggestion is that the phone will show us the amazing, but it isn't clear how we see the amazing, how does this particular phone show us amazing that another phone cannot, or how the world I pay attention to, which is nice but generally routine, suddenly becomes amazing because it's on my Lumia.

A good looking phone with a good looking interface that is wired into social network things. Showing users connect, easily, with their people with the phone and Metro is too pedestrian an idea?
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RE: Nokia unveils first Lumia 800 commercial
zadocpaet 27th Oct
I used to only buy Nokia phones until Android was released. This new deal may be what it takes for me to give Windows Phone 7 (what a terrible name) a shot.

POLL: Will Nokia's new Windows phones help it break into the smart phone market
Vote: http://www.wepolls.com/p/4480116
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RE: Nokia unveils first Lumia 800 commercial
animageofmine1 27th Oct
Lumia is absolutely stunning, don't know when are they launching in US. I would love to get one of those. As for this ad, I liked it, its much better than Microsoft ads and it was not at all boring as other fellow readers have complained.
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Does it make you want to buy a Windows Phone-powered Nokia handset?
ssaha Updated - 28th Oct
No.
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Does it make you want to spend money on?
opcom 28th Oct
I didn't relate to the video, it was like a hodgepodge. The video had nothing to do with the phone until after the time at which I would have flipped the channel away from the silliness.
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RE: Nokia unveils first Lumia 800 commercial
EricVM 28th Oct
Yes, I wanted one before the ad. Best ad I've seen dealing with MS since Jerry and Bill with their Churros.
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Nokia prepares for a comeback, demos a SmartPhone that bends
samzbest@... 29th Oct
A smartphone that really bends was demoed the same day they showed of the Lumia
Hope Nokia manufactures it
http://thetechnologycafe.com/nokia-demos-a-smartphone-that-bendsvideo-and-pictures/

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