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Hardware 2.0

Adrian Kingsley-Hughes

Post-PC devices eroding Microsoft's OS dominance in the IT environment

By | February 23, 2012, 11:51am PST

Summary: 14 percent claim to be using six or more devices while at work.

More than half of ‘info workers’ surveyed by analyst firm Forrester use three or more devices at work and this is eroding Microsoft’s OS dominance in the IT environment.

When we were only using desktops and notebooks, Microsoft exerted control in the IT workspace, but as we’ve moved from a PC era into a post-PC era, a number of competitors have been allowed to gain a foothold. Of the IT and information workers surveyed (almost 10,000 information workers and 2,300 IT decision makers), 52 percent said that they used three or more devices at work. Another surprising data point from the report is that 14 percent claim to be using six or more devices while at work - these people are either very busy, or easily distracted.

The desktop and laptop continued to dominate (accounting for 37 and 26 percent of devices used respectively), with smartphones next on the list (18 percent), followed closely by tablets (7 percent). This influx of mobile devices has hit Microsoft’s dominance hard. Microsoft Windows and Phone operating systems globally only account for 63 percent of the devices used in the IT environment, with Apple’s iOS and OS X taking the #2 spot with a 12 percent share. Android is also doing well, accounting for 7 percent of devices. While in the short-term, post-PC isn’t a direct threat to the PC, it is having the effect of exposing workers to an increasing number of non-Microsoft platforms, which in the long term this could have a negative effect on PC sales.

Note: Data represents a total of 22,968 work devices.

‘Microsoft’s share of OS on shipping PCs is still much more than 90% and declining only incrementally in the face of growing Apple Mac share,’ wrote Forrester’s Frank Gillett. ‘Microsoft’s share of PCs in companies is even higher. But seen through the eyes of the workers, not IT, Microsoft is down to about two-thirds of the devices they use to get work done.’

There can be no doubt that Microsoft needs to get an operating system onto tablets in order to start capitalizing from the shift to post-PC devices. Also, it shows just how important it is for Microsoft to get the Office suite onto the iPad before competition from the likes of Google starts to erode Microsoft’s dominance in that market too. This is why it is inevitable that Office will come, in one form or another, to the iPad.

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Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

Disclosure

Adrian Kingsley-Hughes

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

Biography

Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.

Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include "Build the Ultimate Custom PC", "Beginning Programming" and "The PC Doctor's Fix It Yourself Guide". He has also written training manuals that have been used by a number of Fortune 500 companies.

Adrian also runs a popular blog under the name The PC Doctor, where he covers a range of computer-related topics -- from security to repairing and upgrading.

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Editor’s Choice

Perhaps it is not possible for one device to be all things to everyone
Richard Flude Updated - 23rd Feb
I like my iPhone for it's portability and 3G connectivity. I use my MacBook for presentations for it's larger screen size and power. My main work is done on my workstation (x64 Linux) because of even more power, larger screens and massive storage.

Looking around my office I've 3 IBM servers (RHEL, Oracle, Websphere, DB2, ), IBM Anyplace kiosk and several embedded computers (designed built by the company I work for).

None run software from MS. I'm not sure how they all could be made into one device, maybe when Win8 arrives we'll see it;-)

Top Rated

Reading Comprehension
D.T.Long 23rd Feb
@Loverock Davidson-

Plenty of numbers, plenty of logic, but I guess somehow it all went right over your head.

Good grief.

Just In

Post PC?
DocuMentor (Doc) 27th Feb
Doc also has a problem with the term "post-PC" Adrian. If anything, it seems like mobile devices are more "personal" than traditional desktop and laptop devices. Maybe it's less of an either/or and more that the term PC is changing to mean something more. As hand-held mobile devices take on more and more capabilities, we're likely to see them replacing older PC devices. This isn't necessarily a big deal that needs new terminology.
4 Votes
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You are pushing all the hot buttons today Adrian, aren't you?
Dietrich T. Schmitz * Your Linux Advocate 23rd Feb
And yet, you are mostly wrong. The post-pc 'mantra' say it often and it becomes true?
2 Votes
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Not really.
Michael Alan Goff 23rd Feb
Mobile devices aren't going to be used on their own yet. Maybe in a few years, we can neglect to have a laptop/desktop, but right now is not the time.
0 Votes
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whilst mobile (phones & tablets) exploding.

Windows OEMs bleeding, looking to get out.

MS windows q2 2012 revenue actually declining by 6%.

Surveys showing a large number replacing devices with post-pc devices (e.g. IDG Connect study : sixteen percent have replaced their laptop with an iPad and 54 percent supplement it ).

What am I missing?
0 Votes
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@Richard Flude
Michael Alan Goff 23rd Feb
It's because of the fact that the PC market is saturated while the mobile one is just growing in comparison. It isn't because people are throwing out their laptops/desktops for their mobile. The decline in Windows sales is part of the cycle. I foresee an uptake in Windows sales after Windows 8 is released, as people are upgrading.

You are right on the two segments of data, but wrong on the why.
They just don't buy one (either first, additional or replacement).

Given the choice some consumers aren't upgrading or are shifting to a new non-windows device.

The PC market is no more saturate today than it has ever been. New market participants are rising as strongly as ever, however demand has shifted.

Time will tell if you're right about Win8 demand. I suspect the declining importance of the desktop/laptop relative to post PC devices has begun and it is irreversible.
-1 Votes
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We shall see.
dave95. 23rd Feb
@Michael Alan Goff

"I foresee an uptake in Windows sales after Windows 8 is released, as people are upgrading."

I think Windows 8 is one of those upgrades that could turn into another Vista or ME for the company. It's definitely a risky bet by Microsoft "Metrofying" Windows, especially now that everyone is comfortable with Windows 7 (after the Vista disaster). I definitely don't see the enterprise jumping onboard Windows 8. The PC market is already matured and stable. Windows 8 may just break what's already fixed with Windows 7.
You will notice that most buyers compare them with MacBookAir(MBA). While the internal components may be the same, Apple does a very good job on the exterior too. Nice, rugged, smooth, easy to use, ergonomical and users have now started to notice and compare laptops with Apple products
The decline in Windows sales is part of the cycle. I foresee an uptake in Windows sales after Windows 8 is released, as people are upgrading.

People tend to only upgrade when their old machine dies. Not before. And not all machines will die at one time to make much of an impact. Any upgrades will be very gradual.
0 Votes
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Or are posting you're usual "half truths"

We'll show you what you are missing:

whilst mobile (phones & tablets) exploding Windows OEMs bleeding, looking to get out.

You know you're lying when you said that Windows EOM's are looking to get out. Of what? selling computes?

Without Windows, they have no sales. Apple will die before they allow OS X to run on non Apple computers, and Linux just doesn't carry the weight to keep them afloat. For OEM's "looking" to get out, sure are alot of them: HP, Dell, Lenovo, Gateway, Acer, Alienware, the list goes on. Looks like they're actually looking to get in.

Why are they "bleeding"? Competition would be my guess. With so many OEM's, of course you're going to get price wars. Apple was smart not to release OS X to clone makers as they would have just taking the OS and put Apple out of business with it. Dell needs to sell systems, but the moment they come out with a 999 computer, HP releases the same thing but $50 less, and Acer does $75.

I'm surprised you don't understand that.

MS windows q2 2012 revenue actually declining by 6%.

True enough. but with Windows 8 on the Horizon, and what 500 million copies of Windows 7 sold, I can see why the remaining people are waiting a little bit longer.

Surveys showing a large number replacing devices with post-pc devices (e.g. IDG Connect study : sixteen percent have replaced their laptop with an iPad and 54 percent supplement it ).

I like how you have an actual number for "suplimenting" (meaning they still purchase and use the PC), and only "a large number" for the "replacing" part .

is .5 "a large number"?

What are you missing? A lot, it appears.
Huh? You said Post-PC devices are eroding Microsoft's OS dominance but then give no numbers to back it up and instead state Microsoft still owns over 90% of the PC market. This whole study is false and cannot be trusted. If someone is using 6 devices, or even 3 for that matter, then they are not being efficient with their company's time. Not only that but I'm guessing many of these "Post-PC" devices are being used in addition to, not in replacement of, a Microsoft Windows based PC so really there is no eroding OS dominance.
@Loverock Davidson- You know nothing anyway since you only work for ZDNet and have no clue of what is going on in the real world.

Microsoft is losing the fight and you just can't stand it.
0 Votes
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Considering the amount of money they're getting and their dominance, I'd love to "lose" like they are.

FYI, their stock has been going up on NASDAQ since December. It hasn't been this high since 2008 . . . what's this about losing the fight again?
5 Votes
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Top Rated
Reading Comprehension
D.T.Long 23rd Feb Top Rated
@Loverock Davidson-

Plenty of numbers, plenty of logic, but I guess somehow it all went right over your head.

Good grief.
@D.T.Long
Neither one were listed but I guess that went over your head.
  • Flagged
@Loverock Davidson-
LD:and instead state Microsoft still owns over 90% of the PC market.
(Nothing about 90% PC market) Microsoft???s share of OSes on shipping PCs is still far above 90%.

Not all workers are using those 90% MS OS devices shipped. 33% of Workers are purchasing and using other devices: 12% Apple,iOS, 7% Android, 5% Rim, 9% other (No not WP).

You seem to guess and see what you want to see. So here is a link to the blog with nice pictures and pie chart,
h-t-t-p://blogs.forrester.com/frank_gillett/12-02-22-employees_use_multiple_gadgets_for_work_and_choose_much_of_the_tech_themselves
0 Votes
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This is the proof we've been waiting for!
peter_erskine@... 23rd Feb
Microsoft haven't got much to worry about:
The main thing that these devices are eroding is peoples patience.
What a total waste of time, faffing around between up to 6
devices, each of which is naff compared to the PC!

"these people are either very busy, or easily distracted." - or,
how about incompetent and inefficient?

I quite agree that the Ipad needs Office software, but you're still
missing the point that someone needs to bring out a device which
doesn't lack 5 things, needing 5 other devices to achieve anything!
0 Votes
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Editor’s Choice
Perhaps it is not possible for one device to be all things to everyone
Richard Flude Updated - 23rd Feb Editor’s Choice
I like my iPhone for it's portability and 3G connectivity. I use my MacBook for presentations for it's larger screen size and power. My main work is done on my workstation (x64 Linux) because of even more power, larger screens and massive storage.

Looking around my office I've 3 IBM servers (RHEL, Oracle, Websphere, DB2, ), IBM Anyplace kiosk and several embedded computers (designed built by the company I work for).

None run software from MS. I'm not sure how they all could be made into one device, maybe when Win8 arrives we'll see it;-)
0 Votes
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A Bit Picky There.
dogarner 23rd Feb
Maybe you should add your watch, tv, microwave and ac. I am pretty sure they meant to do their job not just things that they have. Besides you may be able to get Google's new head's up display and have the world as your screen and the internet for your storage.
4 Votes
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Adrian Kingsley-Hughes ...
P. Douglas Updated - 24th Feb
... when you say Post-PC world, remember to wish really hard, and click your heels three times, so that this world you speak of, might actually come true.
-2 Votes
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Look at the numbers
Mikael_z 24th Feb
The PC industry is doing terribly, all of them except for Apple, while smartphones and iPads, which have become a market themselves, just grow and grow... *gigle*
1 Vote
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Exactly, look at the numbers
Michael Alan Goff 24th Feb
There are about 1.5 billion "PCs" and less than 150 million tablets. Smartphones are being bought because they're phones that let you surf the web/play games. The smartphone industry is not competing with the PC industry.

Anyway, as I was saying... of course the mobile sector is growing amazingly fast compared to the PC industry. The PC industry has been around long enough to hit the point where the market can't grow as fast.
0 Votes
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You're right
William Farrel 24th Feb
Michael Alan Goff, The smartphone industry is not competing with the PC industry.
-1 Votes
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Not directly
ScorpioBlack 24th Feb
Michael Alan Goff, The smartphone industry is not competing with the PC industry.

But they aren't relying on Windows desktops for all their computing needs either.
Good Article and well reasoned.
workers. But somehow youre equating that to the entire IT environment?. These guys are tiny % of the total environment they support. What % of total workers use more that one device at work not counting their personal phone and what % of those devices run windows? IT doesnt control which smartphones people use at work even if they chose to use it for company email.
2 Votes
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Nyuk nyuk nyuk
Robert Hahn 23rd Feb
For those arriving late to the party, the term "Post PC" originated with Steve Jobs in an interview with the Wall Street Journal. In describing the then-new iPad, he likened it to a car, with the desktop PC analogous to a truck. "We like to talk about the post-PC era, but when it really starts to happen, it???s uncomfortable.???

As you can see, the term really does make some people uncomfortable. Instead of agreeing that the world is full of both cars and trucks, the Microsoft camp has decided to define "the Post PC era" as beginning when the last PC is retired and sent to the Smithsonian. And since that hasn't happened yet, there is no Post-PC era.

That is kind of a dumb way to characterize Jobs' term, since he certainly did not suggest that the last PC would be retired any time soon.

The term is used by ZDNet bloggers to poke Microsoft Munchkins in the eyes. When poked, they react as you see above.
2 Votes
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Nah
sjaak327 23rd Feb
Judging from the amount of licenses sold for Windows 7, I don't think Microsoft, nor any supporters of that company need to really worry. If you also take into consideration that most of these devices use active sync to connect to an Exchange client access server, you finally will get the picture. Microsoft sells software, not any hardware.
But you already knew that.
plain
2 Votes
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Hmm
dogarner 23rd Feb
The problem with that is, there were already cars and trucks coexisting. How is that post anything? By inserting post it implies after not during. Jobs wanted people to feel that the PC was a relic. Something old to be left behind like (using the car analogy) a wagon before the car. Even in that circumstance there was an in between which was the buggy.
2 Votes
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re:
CobraA1 Updated - 23rd Feb
"More than half of info workers surveyed by analyst firm Forrester use three or more devices at work and this is eroding Microsofts OS dominance in the IT environment."

Forrester, eh?

'nuff said. Spin city.

The "dominance" may be eroding, but the market is alive and well. Out of all of the multiple devices people are having now, the PC is still one of them. It's hardly a "Post-PC" era.
1 Vote
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So true....
rhonin 24th Feb
In my industry segment, I see an increase on the use of smartphones and tablets as secondary devices used with a pc, not in place of a pc.

Like to know what industry segments this "survey" looked at....
0 Votes
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You know, many years ago laptops/notebooks were seen as just secondary mobile PCs to desktop PCs. No way was it going to be a full on desktop replacement. Just saying.
0 Votes
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re: dave95
CobraA1 25th Feb
And I still like my desktop with its full size screen and Microsoft Natural keyboard wink.

And you can still buy desktops, and you can still build your own if you know how.

The desktop isn't extinct, it's just one of several valid choices.

Just saying.
0 Votes
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The point of this article is completely wrong. While it's true that Microsoft is losing OS dominance, smartphones and tablets are for the most part supplementing computers rather than replacing them. How can this hurt Microsoft? Its market share, as far as desktop and laptop computers are concerned, is excellent, especially in the business world. Computers do the real work - smartphones and tablets are useful when on the road.

I don't think that Microsoft Office is in great danger of Google Apps anytime soon. Office is much more powerful, and the advantage of being independent from an internet connection gives it a sizable advantage. What's more, you can't really use Office on a mobile device, except in a very watered-down version. In these cases, it's much easier for a competitor to overtake Microsoft because a tablet app doesn't need to be nearly as complicated as a desktop software suite. Neither does it cost as much in R&D.
0 Votes
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post P.C. are you nut's
sarai1313@... Updated - 24th Feb
get a clue Adrein. the pc you hold in your hand or in your lap is still nothing more then a P.C. only smaller.cpu,mem, operating system.and till you can stop with this post P.C. crap why would any one lision to you tell how to build are own P.C. in your hardware articals?
0 Votes
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'nuff said.
-1 Votes
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A lot of people in denial
terry flores 24th Feb
Last quarter we put out an internal survey to execs and managers with notebook computers to determine our purchasing directions for the year. They were asked to choose between iPad, MacBook, Ultrabook, and our existing Thinkpad T420 option.

iPad was the first choice. By a lot. More to the interest of the CFO, it was also the cheapest device on our list. By a lot. The only thing holding us back is availability of Office on the iPad, otherwise it would be a no-brainer.
1 Vote
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No kidding!
rhonin Updated - 24th Feb
You see this a lot until folks find out what they can / cannot really do with a tablet.

Then the crying begins and they end up with a tablet AND a pc.

btw: why a 420? why not an X220 or similar?
0 Votes
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they don't see worth purchaing themselves?

Seriouslly, and I'm not saying this in a negative way, but what answer did you expect to get?

I'm sure they all have a computer at home, but how many have a tablet, too?
and for those that don't ask why.

Now go back and ask why they would choose the ipad (or any tablet)
0 Votes
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I don't have to go back and ask anything.
terry flores Updated - 24th Feb
For one thing, they are the people that make decisions, not me. For another, many of them are already using their personal iPads today for business purposes. Contrary to what IT people like to believe, not everybody spends all of their day staring at a screen and typing.
0 Votes
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For one thing, they are the people that make decisions, not me. For another, many of them are already using their personal iPads today for business purposes. Contrary to what IT people like to believe, not everybody spends all of their day staring at a screen and typing.
... otherwise the corporate structure is too top-heavy to run at a profit.

What do the bulk of your workers need? What % are execs and managers of your total IT using staff? Are the managers still intending to use their PCs/laptops?

Ask the question when Win8 tablets are out.

More info relevant to this discussion may be useful, or else you are trying to skew our perceptions with a distorted argument.
The hypothetical "info" worker spends part of their time in the office, and part of the time "on-site" at a different location (either another location for the employer, or a client's site). The worker:
-- has a desktop at his primary work location for when he's expected to be sitting at a desk working, hooked via Ethernet into the company network (& most likely with a landline phone at the desk);
-- has a laptop to take with him to perform his "info" work while "on-site" at a different location (could be specialized software tools he needs to diagnose particular problems, could be a method for his to store/create presentations & other documents, etc.), but which for disclosure purposes does not have direct access while in the field to sensitive information that would get the worker and the company in trouble if the device were lost or stolen
; and
-- has a cellphone/smartphone (either BYOD or company provided) that allows him to stay in contact & be contacted by the company, whether "on-site" or while he's "on-call" for emergency purposes, but (like the laptop) does not have direct access while in the field to sensitive information

Thus, you have an "info" worker that uses 3 separate devices for his work, but in a situation where one single device cannot replace the other 2.
-2 Votes
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The monster in the room is Apple
MSFTWorshipper 24th Feb
$13 billion net income last quarter, which is slightly less then Exxon Mobil's record profit of $14 billion a few years back for any company. Apple's new baseline for EBITA is $10 billion now. $97 billion cash already tucked away. It's game over people, GAME OVER.
"The desktop and laptop continued to dominate"

"While in the short-term, post-PC isn???t a direct threat to the PC"

Definition: Post - Is a prefix meaning later, behind or after.
-1 Votes
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Post PC? ask me in a few years
edkollin 24th Feb
Post PC will be here if and when PC owners are a somewhat of a fringe, have difficulty finding parts and programs to do there work/pleasure on a PC. We are in the post payphone era. They exist but if you are on not in your home and do not have a mobile phone and you need to make a call you are going to have considerable difficulty doing what most do instantly and without thought. We are not in the post radio era. Radio lost its buzz decades ago but is still easy to buy and find "apps" for it. The PC is at most is starting to be like radio. Whether it will become similar to radio or the pay phone it is to early to tell.
0 Votes
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Playing and spinning with the "statistics"....
adornoe@... Updated - 24th Feb
So, we are to believe that, the smartphones are somehow replacing PCs for some of the work that was previously done with desktops and laptops. However, what those smartphones are replacing are the older model, feature-lacking cell-phones, and if one were to compare the penetration of cellphones into the enterprise, one might find that, the combo of the "simple" cell-phones and smartphones, hasn't really been replacing the work being done with desktops/laptops. Smartphones might be doing minor parts of what used to require a laptop/desktop, but, it's highly doubtful that, they're "replacing" the number of desktops/laptops in the enterprise. At best, it's just being added as another tool for the enterprise, but, it's mostly as a replacement for the "dumb" cell-phones of the past. It's very possible that, if one were to do a study to examine the number of cell-phones in the past that were being used in the office, vs the smartphone/cellphone usage of the present in the office, that, the total numbers would not have changed that much. Smartphones are simply replacing the older dumb phones, and not the real workhorses of the office, namely, the laptop/desktop.

Furthermore, the blog/blogger above is making some very contradictory statements, by first "speculating" that, because tablets and smartphones are being used to some extent in the workplace, that, they constitute a threat to the PC environment in the workplace. Again, that's just speculation and not something which was proven by the study being quoted. In additional contradiction is where the blogger/study state that, Windows is still running over 90% of what's in use at the office, and that, should be the leading headline and not the speculation about, "perhaps" that, smartphones/tablets will erode the PC usage in the office. That's pure speculation, and it's more like, a wish by the blogger to make things happen (you know, if something is stated often enough, people will begin to believe it). "Post PC" is complete nonsense, and the study above, and not the spin found in the blog by Adrian, completely repudiate his nonsense about "post PC". The blog is equivalent to someone purchasing a Chevy Volt and loving it, and then extrapolating that, the "post fossil-fuel car" is here and taking over. It's illogical, and basically, pure nonsense.
1 Vote
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Ya....
Gisabun 24th Feb
I think there needs to be a clear definition on what is or isn't a "PC". If you go by Steve Jobs' definition a while back, the iPad isn't a "PC". I agree. An iPad has limited functionality in a work environment other that Email, picture & video viewing and surfing. After that the possible usage slips. Can't develop software, can't create architectural drawings, can't design clothing, can't do any type of marketing publishing, can't use applications made for a desktop or laptop Mac, ....
Wonder if Mr. Kingsley-Hughes invented "post-PC" phrase [just like he invents just about everything else] including sensational titles.
0 Votes
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Missing data
Patanjali 27th Feb
Of the multiple device users, what type of devices were each?

In IT BAU, support and infrastructure areas, many have multiple desktop/laptops as they have to directly hook into networks with different security levels. That may well explain those with 6 devices.

The important stat relevant to this discussion is how many did not have a desktop or laptop at all? Until that is sizable, we cannot really talk about 'post' PC. Up unti then, it only relects that portable devices are getting powerful enough to offload SOME tasks from the main devices, as it is easier to carry them to meetings and presentations.

And if the larger phone/tablet device category takes off, we may actually see a decline in the 3 device user in favour of 2 devices. Certainly, with my Galaxy Note, I can make phone calls, write meeting notes, and even present Office documents via a projector (which any modern phone can do).

Were they all used FOR work, or just used while AT work?
Some people have their work phone and their private phone, and maybe a separate MP3 player.

We are missing too much breakdown to see the real trends, and few of us are really going to spend $500 on a report to find out. However, if what you have presented represents the level of breakdown, the report is obviously not worth it. I suspect that you have been very selective in your data extraction to vaguely support your hypothesis, but you cannot fool all the people all the time.
0 Votes
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Post PC?
DocuMentor (Doc) 27th Feb
Doc also has a problem with the term "post-PC" Adrian. If anything, it seems like mobile devices are more "personal" than traditional desktop and laptop devices. Maybe it's less of an either/or and more that the term PC is changing to mean something more. As hand-held mobile devices take on more and more capabilities, we're likely to see them replacing older PC devices. This isn't necessarily a big deal that needs new terminology.

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