PS3 price cut - in Japan only

PS3 price cut - in Japan only

Summary: Good news for anyone in Japan wanting a PS3 - Sony have cut the price of the upcoming PlayStation 3 console by 20%. But how does this help everyone else?

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TOPICS: Tech Industry
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Good news for anyone in Japan wanting a PS3 - Sony have cut the price of the I'm certainly left feeling the PS3 is vastly overpriced, and now Sony have confirmed this. I now know that it's at least 20% too expensive. upcoming PlayStation 3 console by 20%.

PS3The price cut also only applies to the the 20GB version of the PS3 which will now sell for 49,980 yen ($430) when it hits the stores on 11 November in Japan.

No changes to the price of the higher end 60GB model or European and US prices were announced which means that in the US, a 20GB PS3 will cost $499, while the 60GB system will set you back $599.  The European pricing is €499 and €599 (or $630 and $760) respectively.  Sony boss Ken Kutaragi, who was speaking on the opening day of the Tokyo Game Show, also announced that all 20GB PS3 consoles would ship with an HDMI connection.

OK, I'm confused.  There are delays and hitches in the PS3 supply chain, Sony cut the estimate for the number of consoles that would be available on the launch date and also pushed the European launch to early 2007, but now Sony are cutting the price of the console in Japan.  Isn't this just going to cause more demand and result in more unhappy customers?

I've also been concerned at the high cost of the console.  In fact, I don't think that it's high, it's insanely high, especially in Europe.  This is the first sign from Sony that people there share that feeling too.  While this move might help to deflect criticism in the Japanese markets, I think it's going to fuel even further calls for a price cut.  I'm certainly left feeling the PS3 is vastly overpriced, and now Sony have confirmed this.  I now know that it's at least 20% too expensive.

Microsoft and Nintendo couldn't wish for better PR for their games consoles.

So, how do you feel about paying $70 over the odds for your 20GB PS3 if you're in the US, or a whopping $200 if you live in Europe?  Does this change your buying plans or are you still desperate to get your hands on one?

Topic: Tech Industry

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3 comments
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  • Reality check

    The buyers in Europe will be paying for the price cuts for the Japanese customers.
    zzz1234567890
  • dont find any reason to buy the PS3

    The PS3 console and their graphics are just the same as in the XBox. Also the XBox has more than 110 games available by December. I wonder how many games Sony will have availabe.

    Considering the XBox has turned out to be superior in graphics I wonder why anyone would buy the PS3.
    zzz1234567890
  • Wii biggest threat

    As a 360 owner (and admirer) I actually think the Wii could be Sony's biggest threat. A lot of people in Japan would buy both a Wii and a PS3, but not at the previous price, so this cut makes it more affordable to do so.

    This is less the case in the rest of the world where there is no particular loyalty to the Japanese brands. Here the 360 is the greatest threat to Sony because it will have had such a huge head-start on the PS3. US and European 360 owners might care to add a Wii to their living room too. After all, it's cheap and a very different experience to their 360. The PS3, on the other hand, is a very expensive investment for essentially a slightly higher-spec version of the 360.

    Sony's main hope is in those who haven't bought any next-gen consoles yet and luckily for Sony they are the majority. But they are also those most likely to wait for it to come down to a reasonable price (or buy a Wii). That might take Sony another year, during which Nintendo and Microsoft can make their own price cuts.

    I think it comes down to this: if the Wii's new controller turns out to be as fun and useable as Nintendo says it is, then Sony is in real trouble.
    c-chops