RIM already slashing PlayBook sales by more than half

RIM already slashing PlayBook sales by more than half

Summary: RIM, best known for the BlackBerry handsets, has slashed internal sales targets for its PlayBook tablet by more than half, according to DigiTimes.

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RIM, best known for the BlackBerry handsets, has slashed internal sales targets for its PlayBook tablet by more than half, according to DigiTimes.

RIM had initially come up with an internal sales target of some 2.4 million for the tablet prior to its launch in mid-April, but according to Taiwanese supply chain sources this has now been downgraded to 800,000-900,000 units.

RIM has seen strong launch-day demand for the PlayBook, selling some 40,000 to 50,000 units, but following this initial boost sales seem to have slowed down significantly. However, despite lukewarm sales, the PlayBook remains one of the biggest tablet players outside of Apple's iPad. Other players such as the Motorola's Xoom, Acer's Iconia, or Asustek's Eee Pad Transformer see some 100,000 to 200,000 units per month.

RIM still has one ace up its sleeve for the PlayBook - models featuring 3G, LTE and WiMAX support are coming in the third quarter and these could help to boost sales.

Topics: BlackBerry, Enterprise Software

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57 comments
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  • RE: RIM already slashing PlayBook sales by more than half

    Oh white iPad... I charge you once a week and use you 2 hours per day! Apple got it right!!
    Hasam1991
    • I love my iPad

      @Hasam1991
      I would die for Apple.
      woulddie4apple
      • RE: RIM already slashing PlayBook sales by more than half

        @woulddie4apple
        I would kill for good products lol...
        Hasam1991
      • RE: RIM already slashing PlayBook sales by more than half

        @Hasam1991
        Why don't you kill woulddie4apple? You get the iPad, woulddie4apple dies for apple :-)
        vmhatre
      • RE: RIM already slashing PlayBook sales by more than half

        @Hasam1991
        Why don't you kill woulddie4apple? You get the iPad, woulddie4apple dies for apple :-)
        vmhatre
      • RE: RIM already slashing PlayBook sales by more than half

        @Hasam1991
        Why don't you kill woulddie4apple? You get the iPad, woulddie4apple dies for apple :-)
        vmhatre
      • RE: RIM already slashing PlayBook sales by more than half

        @woulddie4apple

        I bet you wouldn't after Steve Jobs dies. He's knocking on Death's door, and when he goes, Apple goes. Remember what the period of time when he was gone from Apple was like before? Apple foundered. Apple is only growing and thriving because he is with the company again. If he hadn't rejoined the company all the years ago, Apple would be a footnote in history. Apple is Jobs. When he dies Apple will begin it's inevitable decline.
        josh92
  • EeePad Transformer FTW

    I've played with the Playbook and within 1 hour of demo'ing the Asus Eee Pad Transformer 16GB it is hands down a better performing unit in all areas. I don't care that it also doesn't have 3G or wimax. Playbook is priced far too high for its mediocre offering considering the Transformer from a Tier 1 builder is only $399! $550 with the keyboard/battery add-on.
    The Jay
    • RE: RIM already slashing PlayBook sales by more than half

      @The Jay

      High prices never stopped anyone from buying an iPad.
      The one and only, Cylon Centurion
      • RE: RIM already slashing PlayBook sales by more than half

        @Cylon Centurion
        Enterprises.
        Droid101
      • RE: RIM already slashing PlayBook sales by more than half

        @Cylon Centurion

        I'm sorry, Cylon, but I really have to say your comment also applies to the original HP Slate 500 -- except that it's high price and mediocre performance actually DID stop people outside of enterprise clients from buying this product.
        kenosha77a
      • RE: RIM already slashing PlayBook sales by more than half

        @Cylon Centurion
        Thats because apple buyers tend to not be very smart and don't demand much for their dollar. If the ipad buyers based their decision on functionibility and usefulness then they would never buy an ipad as they are the most limited of all tablets or slates.Besides they are programed to buy What Steve Jobs tells them too.
        Fletchguy
      • RE: RIM already slashing PlayBook sales by more than half

        @Cylon Centurion
        It's a prime example of "you get what you pay for".
        Heart_Man_2000
    • Is the EeePad Transformer making any profit?

      @The Jay
      No? Then it will die. As it should. Nothing can compete with Apple.
      woulddie4apple
      • RE: RIM already slashing PlayBook sales by more than half

        @woulddie4apple
        Lol thats funny considering every device out is better then apples version and costs less while doing more.
        Fletchguy
      • RE: RIM already slashing PlayBook sales by more than half

        @woulddie4apple

        Welcome back, NonZealot. Where have you been?
        msalzberg
      • RE: RIM already slashing PlayBook sales by more than half

        @Fletchguy

        I think that you must live in an alternate universe where everything you say is NOT B.S.
        Look up "reality" in the dictionary, beause you're obviously not familiar with it.
        HappyXWindowsUser
    • Wow

      <ul><i>$550 with the keyboard/battery add-on</i></ul><p>So for only twenty bucks less than an iPad and its keyboard, you can get a genuine Asus? That is so cool.
      Robert Hahn
      • Good point

        @Robert Hahn

        Apple products typically consist of reduced feature low end components from ASUS and SAMSUNG. I'd much rather get the hardware directly from the manufacturer.
        tkejlboom
      • Except for Asus is an assemly line, much like Foxconn, so it is not really

        @tkejlboom: ... component manufacturer. And Samsung does not do much for iPad except for manufacturing (not designing) SoC A5 and, partially (Toshiba does most of the work), flash memory. Samsung does not provide screens either for iPad 1/2 or iPhone 4 since it does not have license for IPS technology from Hitachi Display.
        DDERSSS