RIM and Nokia hemorrhaging customers to Apple

RIM and Nokia hemorrhaging customers to Apple

Summary: Customers are so happy with their iPhone that 89% are planning to stick with with Apple.

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According to a survey by UBS, handset makers RIM and Nokia are hemorrhaging customers to Apple.

Here's the chart showing where people are moving to and where they are moving from:

According to UBS, the vast majority of those dumping Nokia and RIM and going to Apple (and, to a far lesser extent, Samsung and HTC), which has the best customer retention rate of any of the companies. Customers are so happy with their iPhone that 89% are planning to stick with with Apple.

Good news for Apple, not good news for other makers.

Topics: Nokia, Apple, Mobility, BlackBerry, Security

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24 comments
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  • RE: RIM and Nokia hemorrhaging customers to Apple

    Windows Phone should help Nokia. It's a great OS and ecosystem. RIM your on your own!
    jatbains
    • It is helping so much ......

      @jatbains .... that look at the dark blue bar. Barely getting any new customers and losing them about 30 to 1.
      wackoae
  • RE: RIM and Nokia hemorrhaging customers to Apple

    You call an 11% drop good news? That's a pretty high number.
    LoverockDavidson_-24231404894599612871915491754222
    • RE: RIM and Nokia hemorrhaging customers to Apple

      @LoverockDavidson_ <br>I'm going to print screen this post and save it on my computer (in case you retract it) so I can make fun of you for being a moron until you change your name.
      anono
  • I called this

    While Apple currently "only" controls ~70% of all the profits in the smartphone market, they will soon control ~100%.

    It is a sick market.

    We all lose.
    toddybottom
    • We all lose.

      @toddybottom

      I agree. It's awful when customers are allowed to choose.
      msalzberg
      • It is the sign of a sick market

        @msalzberg
        When there is only 1 healthy competitor in a market (like there is in the smartphone and tablet markets) then the market is sick from a competitive standpoint. Something, and I'll leave it up to you to decide what it is, is preventing the competition from being able to release competitive products.

        And markets that are sick from a competitive standpoint are not good for customers.

        Anyone who disagrees with this has an agenda.
        toddybottom
      • RE: RIM and Nokia hemorrhaging customers to Apple

        @msalzberg <br>I have an agenda. I like the innovation I am seeing in the smartphone market since Apple came. We got WP7, iOS and Android. Before we had WM6, Symbian and Blackberry OS.<br><br>You can pick which operating systems you though were more competitive (before or after the iphone), but most people would go with after. I would go further and say that anyone says the iphone reduced the amount of competitive products clearly has an agenda, but I don't want to sound like an idiot who thinks my opinion is the only one that matters. So I'll just completely respect your opinion for liking Blackberry OS, Symbian and WM6 than what we have today.

        Everything I said could be applied to the tablet market. Before iPad, we didn't even have a tablet OS from any competitors designed for touch. This hardly shows that competitors were "able to release competitive products" before iPad, but now we're getting ICS and Win 8 soon.
        anono
      • RE: RIM and Nokia hemorrhaging customers to Apple

        @msalzberg <br>As for which corporation is making profits, I couldn't care less. Why should I unless I have "an agenda"? Just happy to see that I'm getting good products and more good products seem to be inline for release in the future.
        anono
    • RE: RIM and Nokia hemorrhaging customers to Apple

      @toddybottom <br>I think it's becoming evident that the PC OEM model doesn't work, at least not well, as in profitable, when it comes to mobile and gadgets.<br><br>And even in PCs, it prompted H-P to even consider pulling out of that market, the margins and rewards are so slight.<br><br>Say what you will about Apple, but it is now evident that companies need to completely control, and profit from, both the software AND the hardware, and it would help to have their own retail sales channel, as well.<br><br>Another factor: since Apple completely controls all aspects from the hardware, software and end user sales channel, not only can they have command over the component supply chain, by buying vast quantities of components and keeping them off the market for others, but they can also dictate terms to the carriers, which is unthinkable for other manufacturers. They're the only company that doesn't allow carrier branding and bloatware on their devices.

      In sum: sometime soon, Microsoft may have to bite the bullet and fully become a mobile devices and PC manufacturer. Yeah, their OEM partners will scream cries of fury, but I'm not sure they have another option.
      Theseus
      • RE: RIM and Nokia hemorrhaging customers to Apple

        @Theseus Apple completely controls all aspects from the hardware? Seriously? Crack a case and see who's hardware makes Apple even possible. When Apple actually starts manufacturing, rather than repackaging someone else's hardware components, then I may have to agree. IMO If Apple keeps suing the various people who supply them with their hardware components, they will need to either use inferior hardware or start making their own 5h1t.........
        beavo040
  • RE: RIM and Nokia hemorrhaging customers to Apple

    Had the original iPhone, tried the moto droid, and bionic. After experiencing droid and bionic is no wonder folks are going back to Apple; both are great devices, but not ready to play with the big boys. As soon as, if ever, the iPhone 5 is release going back. Apple may not have the greatest specs, but they work & stable
    JunitoNH
    • There is only 1 good product in these markets

      @JunitoNH <br>The iPhone is the only good smartphone in the smartphone market and the iPad is the only good tablet in the tablet market. It wasn't good when Windows was the only good OS on the market. This is no different.<br><br>This isn't real choice.<br><br>It is a sick market.<br><br>We all lose.
      toddybottom
      • RE: RIM and Nokia hemorrhaging customers to Apple

        @toddybottom
        Indeed. Before iphone, we had all these great OS (Symbian, WM6, Blackberry OS). Now, these OS are dying and being replaced by a bunch of garbage OS (WP7, Android, iOS). Apple, what have you done you sick bastard?

        Same thing with tablets, I don't want Win 8, $99 touchpads, ICS, iOS. I want overpriced desktop OS with poor battery life. Anyone who disagrees with me clearly has an agenda.
        anono
      • anono, you are showing your age again

        There is nothing wrong with being young except when you open your mouth (or fingers) and expose your ignorance.

        Take a look at the graph above and you tell me that consumers agree with you that WP7 and Android are good alternatives to iOS. Consumers have clearly spoken. There is a distinct lack of meaningful choice. You can have iPhone or you can have lousy OSs that people try once and then leave. That is not good for consumers.

        I want meaningful choice.

        I want a choice of several good devices.

        Right now that doesn't exist.

        Right now only Apple is the sane choice.

        "Same thing with tablets, I don't want Win 8, $99 touchpads, ICS, iOS"

        You really lost it here.

        Win 8 tablets don't exist. If they did, I could buy one.

        $99 touchpads don't exist. If they did, I could buy one.

        Android tablets do exist but have been a massive failure in the market. People try Android tablets, hate them, and then buy what they should have purchased in the first place: iPad.

        "Apple, what have you done you sick bastard?"

        I'm going to say this one last time but I doubt you'll get it because you are proving to be the biggest fricking moron ever.

        I am not blaming Apple for this.

        I am not blaming Apple for this.

        I am not blaming Apple for this.

        I am not blaming Apple for this.

        I am not blaming Apple for this.

        I am not blaming Apple for this.

        I am not blaming Apple for this.

        I am not blaming Apple for this.

        I am not blaming Apple for this.

        So grab a brain, stop being such a huge fanboy, and realize that a market with several healthy competitors is good while a market with only 1 healthy competitors and a bunch of market failure like WebOS is not a healthy market for consumers.

        I am not blaming Apple for this.

        I am not blaming Apple for this.

        I am not blaming Apple for this.

        I am not blaming Apple for this.

        I am not blaming Apple for this.

        I am not blaming Apple for this.

        I am not blaming Apple for this.

        I am not blaming Apple for this.

        I am not blaming Apple for this.

        I am not blaming Apple for this.
        toddybottom
      • RE: RIM and Nokia hemorrhaging customers to Apple

        @toddybottom <br>
        Consumers have spoken indeed (Unlike your imaginary statistics, Real statistics show the iphone at around 30% market share (which is very respectable for 1 phone), but that still leaves (100% - 30%) = 70%.

        I did take a look at the graph. It seems manufacturers who are making WP7 and Android are doing ok. In fact for most of them, more people are looking to switch into them than wanting to switch out.<br><br>The ones that are failing and losing market share to Apple are RIM and Nokia (Blackberry OS & Symbian). Incidently, these were also the only OS that were here before the iPhone. <br><br>So let's summarize the data again. Users that are using OSes that existed before the iphone are jumping ship. Does that indicate that there was better choices for users before the iphone? You tell me.<br><br>Also, users using OSes that came out after the iphone are gaining mind share. Does that indicate that there is less choice after the iphone came out? You tell me.<br><br>You comment show that you are a childish hater.
        anono
      • RE: RIM and Nokia hemorrhaging customers to Apple

        @toddybottom
        It is a sick market, but like I wrote above, it's a question of business model, more so than product. What has been shown works is, the fully integrated end-to-end company. The days of the OEM as the leading model, though it will still exist, may draw to a close.
        Theseus
  • I don't get the charts. UBS says HTC retention rate is only 39%

    the charts here seem to show that HTC has better retention rates than iPhone (or maybe I'm reading it wrong?) .<br><br>But:<br><br>UBS data:<br>retention rates:<br>iPhone 89<br>HTC 39<br>Rimm 33<br>Samsung 28<br>Motorola 25<br>Nokia 24<br><br><a href="http://www.bgr.com/2011/09/22/ubs-iphones-89-retention-rate-crushes-competition-next-closest-is-htc-at-39/" target="_blank" rel="nofollow">http://www.bgr.com/2011/09/22/ubs-iphones-89-retention-rate-crushes-competition-next-closest-is-htc-at-39/</a>
    Davewrite
    • One chart only includes a subset of respondents

      @Davewrite
      Chart 7 is limited to respondents who are moving from one platform to another. So in the subset of respondents that have already decided to leave their current manufacturer, slightly more people are leaving Apple than are leaving HTC. This makes sense if the 11% that are leaving Apple is a bigger group of people than the 61% that are leaving HTC since Apple probably sells far more phones than HTC does.
      toddybottom
      • I read somewhere that ....

        @toddybottom ... Apple's iPhone outsells all HTC phones combined by 3 to 1. So you are correct when saying that Apple sells far more than HTC.
        wackoae