Sony: "If we fail, it is because we positioned PS3 sales as the Mercedes of the videogame field"

Sony: "If we fail, it is because we positioned PS3 sales as the Mercedes of the videogame field"

Summary: Why do I get the feeling that Sony executives are worried that the PS3 won't be enough to polish the company's halo and are already looking for excuses?

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TOPICS: Mobility
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Why do I get the feeling that Sony executives are worried that the PS3 won't be enough to polish the company's halo and are already looking for excuses? 

Howard Stringer - Sony CEOBased on comments made by Sony's CEO Sir Howard Stringer, it seems that the company is already worried that price might put customers off:

"Wii is a wonderful device, but has a different target audience. If we fail, it is because we positioned PS3 as the Mercedes of the video game field. PS3 is after a different audience and it can be whatever it wants — a home server, game device, even a computer."

2006 saw Sony go from one fiasco to another but the company manages to reassure investors that all would be fine once the PS3 was out.  Price was always going to be a tender spot when it came to the PS3, and Microsoft and Nintendo could, between them, put a serious squeeze on the company. 

Sony needs to cut the PS3's production costs and pass these savings on to the customer.

Topic: Mobility

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4 comments
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  • If I owned Sony stock...

    I would sell, sell, sell after that statement!

    I once went to a week-long Quality Management conference at Texas A&M University. One of the things that stands out in my mind is the statement "Only give the customer what he is willing to pay for." It appears from Mr. Stringer's statement that Sony would have done well to attend this same conference.
    veecif2
  • MisStepped Marketing

    When watching the Advertisements for Sony PS3. I hear all these great things that it can do, but I don't see all of these great things.

    Cheap Blue-Ray Player is infact a blessing. FAH Client shows the real power of the PS3. But the problem is that the PS3 has positioned itself so far out of the league of Consoles, that Apple doesn't look all that proud of their hardware.

    I think they need to re-tool the marketing and show the advantages of the machine, not just the Gaming.

    Sony really needs to fire their marketing department and start over from scratch. I think IBM is the only other company with a stupider marketing Gimmick.
    nucrash
    • clarification

      "But the problem is that the PS3 has positioned itself so far out of the league of Consoles, that Apple doesn't look all that proud of their hardware."

      Not sure what you are trying to imply here.
      If you are saying that PS3 is a awesom console with a lot of processing power, its just a myth. The competition e.g. XBox360 has the same processing power with a simpler architecture

      Not only do the games need to be re-programmed completely from scratch to take advantage of multiprocessing on additional cores of the cell. Huge disadvantage

      The biggest bottleneck to processing is data. All cores talk to the same memory. The memory can serve just one processor at one time. The XBox360 has a different memory (high speed memory) that is close to the processor. This enables faster transfer of data between memory and processor. Hence even if the XBox360 has only 3 cores, with faster data transfer they can trump the Cell.

      And 3 with the XBox360 being symetric multi-processing, the programming does not have any convoluting features. Programming the cell is a convoluted process, a complexcity that was just not required and could have been done away with.
      zzz1234567890
  • The Wii owns the all..

    Play Tiger Woods 2007 on the Wii yet? Why the heck would you play it on a regular console?

    Can't match the game play on the Wii.. The graphics don't compare to PS3 or Xbox 360.. but when it comes to game play why oh why would you buy sports games on those systems?

    Sorry I just bought Tiger Woods 2 days ago, can't stop playing it. So I guess I'm a little biased.
    ju1ce