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Hardware 2.0

Adrian Kingsley-Hughes

UPDATE - Best Buy CEO: iPad hammering notebook sales hard

By | September 16, 2010, 2:07pm PDT

Summary: According to Best Buy CEO Brian Dunn, Apple’s iPad is hitting notebook sales hard.

According to Best Buy CEO Brian Dunn, Apple’s iPad is hitting notebook sales hard.

How hard? By 50%. That’s very hard.

Mr. Dunn also said internal estimates showed that the iPad had cannibalized sales from laptop PCs by as much as 50%.

Notebooks are old school and boring (and a confusing minefield for the unenlightened consumer), while the iPad is shiny, exciting and new.

Good news for Apple and Best Buy, bad news for notebook makers and Microsoft.

[UPDATE: An odd turnaround on Best Buy's blog, claiming that the death of the notebook was "grossly exaggerated":

RICHFIELD, Minn., September 17, 2010 -In a statement today, Brian J. Dunn, CEO, Best Buy Co., Inc. (NYSE:BBY), likened recent rumors of a pending decline in notebook and netbook sales to a legendary Mark Twain-ism:

"The reports of the demise of these devices are grossly exaggerated," Dunn said. "While they were fueled in part by a comment in the Wall Street Journal that was attributed to me, they are not an accurate depiction of what we're currently seeing. In fact, we see some shifts in consumption patterns, with tablet sales being an incremental opportunity. And as we said during our recent earnings call, we believe computers will remain a very popular gift this holiday because of the very distinct and desirable benefits they offer consumers. That's why we intend to carry a broad selection of computing products and accessories to address the demand we anticipate this season."

Notice how this revised statement doesn't dismiss the 50% claim, or really say anything else ...

It's also worth pointing out that PR representatives for several OEMs, as well as Microsoft, took time to email me a link to this update.]

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Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

Disclosure

Adrian Kingsley-Hughes

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

Biography

Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.

Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include "Build the Ultimate Custom PC", "Beginning Programming" and "The PC Doctor's Fix It Yourself Guide". He has also written training manuals that have been used by a number of Fortune 500 companies.

Adrian also runs a popular blog under the name The PC Doctor, where he covers a range of computer-related topics -- from security to repairing and upgrading.

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RE: Best Buy CEO: iPad hammering notebook sales hard
kristyhutchins 10th Oct
@todd_b17

I think it is... there are some accessories that allow you to do some typing with actual keyboards if that's what you really want. However, the way I see it, the ipad has quicker responses if you need it compared to a notebook. Boot up times for laptops/notebooks take a lot longer compared to tablets. Plus, it's okay to keep your tablet/ipad turned on for the whole day.

buy pull your ex back
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So it's a small change at least...
James Quinn 16th Sep 2010
Instead of the iPhone killer or the iPod killer now I see a notebook killer and for once it's an Apple product doing the killer instead of the potential victim:P

Pagan jim
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If it continues....
Economister 16th Sep 2010
@James Quinn

it proves that a LOT of people do not need all the capabilities and processing power they get in a modern X86 computer, nor the expense and hassles keeping it running. They want something that meets their needs with minimum fuss.

I think it is certainly good news for Apple, but maybe even better news for Google, Android and Chrome. It will be interesting to see how this one shakes out, but it is becoming apparent that the MS/Intel hegemony has been on the wrong path for a large chunk of their customer base for a considerable length of time. It is almost as if they have been caught with their pants down. They both seem very unprepared for this, and MS even more so than Intel.

Here's to ARM and iOS/Android/Chrome. A personal computing revolution is under way.
@Economister

Microsoft/Intel certainly have been stubbornly marching down the wrong path, trying to force-feed consumers the same Windows tablets. Even to this day Ballmer is trying to push Win-tablets. At least Intel is positioning their Arm competitor.
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Yet what percentage of systems sold
Mister Spock 16th Sep 2010
are Intel/Microsoft vrs ARM/OSX/Android? I did not mention ChromeOS as that appears to be headed towards extinction, thanks to Apple.

I read that it is quite lopsided in the Intel/Microsoft favor.

And are not MacBooks "notebooks"? It would appear that they too have suffered from the iPad, as well.
plain
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@Economister
The only thing that ever mattered to Microsoft was churning out tens of millions of Windows licenses. The user would just have to adapt. Windows XP is proof of that adaptation. So even now, Microsoft refuses to let go of the past, their bread and butter... Windows Desktop in all it's bloated glory. Some way, somehow, they're going to get it working on a tablet even if it ruins them. If they have to force it down consumers' throats, they'll give it their best shot.
@James Quinn Theses
Dissertations
@James Quinn

Is the Ipad even worth buying? As somebody who does a lot of typing, I don't think it would be better than a notebook for me. But that's just me I guess.

Vince Delmonte Review
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@todd_b17

I think it is... there are some accessories that allow you to do some typing with actual keyboards if that's what you really want. However, the way I see it, the ipad has quicker responses if you need it compared to a notebook. Boot up times for laptops/notebooks take a lot longer compared to tablets. Plus, it's okay to keep your tablet/ipad turned on for the whole day.

buy pull your ex back
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@James Quinn

Are you saying you like the Ipad or Apple products? I think the Amazon Kindle Fire is going to put the Ipad out of business.

Yeast Infection No More
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I call bull crap on this one! Someone at Best Buy is fudging the numbers because they are getting a kickback from Apple. Every time I go into the local Best Buy and walk by the Apple section there is never anyone there. No one looking at the devices, no sales reps, nobody. I recently bought a notebook and with good reason. It did everything I wanted it to do and it didn't limit me in anyway. I can do everything on it that I can do on a PC. Life has been great since my purchase. Try doing that on an iPad.
iPad = $600 web browser
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Last time I went to Best Buy
oncall Updated - 16th Sep 2010
@Loverock Davidson

I think there were more salespeople than customers. But I blacked out about the time I thought a saw a $20+ USB cable.

P.S. I just checked Best Buy's web site. I wasn't imagining anything.
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@oncall
Your kidding me?
@Loverock Davidson

I kid you not. I just checked their web site, they are selling a 6' USB cable for $24.99 and a 6' Firewire 800 cable for $34.99!!!!
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RE: Best Buy CEO: iPad hammering notebook sales hard
NonZealot Updated - 16th Sep 2010
@oncall
I love the Sandisk XBox 360 16GB USB stick for Cdn$80. The regular Sandisk XBox 16GB USB stick is $40.
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We know,....
Economister 16th Sep 2010
@Loverock Davidson

Thinking outside the (MS) box was never one of your strong suits. What will your life be like when they are gone? wink
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@Economister
We will never find out wink
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@Loverock Davidson
1. I am a Mac bigot. Our family owns 2 iMacs, 6 iPods, 1 iPad, 2 iPhones.
2. I agree with this: "Every time I go into the local Best Buy and walk by the Apple section there is never anyone there."
3. I have no clue how WorstBuy sells even one Apple product. Totally clueless "sales" people.
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@Loverock Davidson
Boy, you really showed Apple. No sleep for Steve Jobs tonight. Yaaaawn.
@ConstableOdo
I have it on good info that Steve trolls Zdnet when he can't sleep at night so you never know
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RE: Best Buy CEO: iPad hammering notebook sales hard
andrew.mcintosh Updated - 17th Sep 2010
@Loverock Davidson
Actually I wouldn't doubt those numbers at all.
I work at a Best Buy in Canada, and it seems like all I ring through are ipads, and macbooks. The students seem to love the portability, and how small they are.
Windows, it is a non-starter. You gotta have Windows, period.

So, this can not be true.

Or is it?????????
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Get lost.
Cylon Centurion Updated - 16th Sep 2010
@DonnieBoy

If you are going to use that kind of language, get lost. Idiot.
the iPad, and find a whole lot of uses for it. Sure, the fanatics will refuse to use the iPad.

So what????????????????????
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@DonnieBoy
It is 95%+ of the market. happy
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Really??
wackoae 16th Sep 2010
Given that Windows is not in even 1% of 1% of 1% of the iPad market .....
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95%+ of the market has spoken
NonZealot 16th Sep 2010
They love their Windows. happy
like the iPad, and are shelling out hard earned money for them.
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@donnieboy: LOL!!!
NonZealot 16th Sep 2010
When you say "very high percentage", are you thinking, like, 50%? 70%? Can you back that up with a link showing that Apple have sold a few hundred million iPads?
...
waiting
...
waiting
...
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It appears that the iPad has killed ChromeOS
Mister Spock Updated - 16th Sep 2010
before it even "got out of the gate".

And yet DonnieBoy told us numerous time it was going to be "The Windows Killer".

plain
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Well it appears the majority are purchasing Windows
Mister Spock Updated - 16th Sep 2010
But I have a question that you might be inclined to answer: Why isn't Best Buy stocking Andoid or Linux tablets and netbooks?

And what is happening to Linux, if people are purchasing iPads?

plain
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where are they?
doctorSpoc Updated - 17th Sep 2010
@Mister Spock - because there aren't any decent ones on the market yet..

and c'mon.. even google has come out and said that android not appropriate for tablets.. it's a straight up phone OS, that runs blown up phone apps.. unlike iOS for iPad.. android hasn't been tweaked so devs can put in GUI elements that let them take advantage of tablet's larger screen.. iPad apps can have multiple panels, floating panels, toolbars, pop-up menus etc.. things that just don't make sense on a small screen of a phone... this means that apps like the iPod app for iPad looks and works almost exactly like the desktop version of iTunes, while the phone version is just basically made up of single lists of one category.. artist, songs, albums etc.. and with a small phone screen that's what you have to do.. but the iPad versions of apps let you see more, have access to more at the same time and provide real actual utility.. usability and efficiency gains over the phone apps.. this is not the case with android.. the apps are simply blown up to double size with no utility gains over using the phone.. it's kind of ridiculous if you think about it.. android 3 is supposed to address this but why would anyone in their right mind buy one of these now when to get any real use out of these things you need android 3... just wait for android 3 when hardware will cost much less and performance will be greater and you will likely get some utility out of your tablet.. or wait for HP's weOS tablet.. only probem for these guys is that by the time that HP gets its slate out the door and android 3 is ready.. iPad 2.0 will be out and the bar will have move yet again..

battery life (10hrs of video) plus a real tablet OS and 25,000 iPad specific apps (not a blown up phone OS of desktop OS and apps) is what has made ever other makers just cancel their projects and rethink what they are doing... and price too.. did you look at Euro pricing for Samsung Galaxy Tab off contract $1050 USD.. maybe the iPad is a little more magical than some people thought it was.. people don't want yet another data contract...
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Notebooks are also needed
Cylon Centurion Updated - 16th Sep 2010
I'd like to take a look at those numbers and figure out how many of those people buying them also have a full bird laptop as well. In my arena, they're needed. No student is going to survive college with just an iPad.

Heck, they're needed to set the dang thing up.
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I agree
Economister Updated - 16th Sep 2010
@NStalnecker

Personally I do not see myself giving up my desktop nor my notebook. I can still see a large chunk of users needing neither. My wife for one would probably have 90%+ of her needs met with a good ARM based tablet, if the screen is good enough. She would love the portability, weight and battery life. If the virtual keyboard were good enough, it might meet 100% of her needs.

Intel claims netbooks and tablets are additive or whatever term they use. For people like myself, that is true. I can see myself on the couch with one. For a good chunk of the user population however, I think they will abandon their notebooks altogether and have all their needs met by a nice tablet.

Frankly, I think this issue is keeping both MS and Intel awake at night, but they put a brave face on it.
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Agreed, but...
Cylon Centurion 16th Sep 2010
@Economister

the iPad is simply too limited and locked down to meet my needs. I simply don't understand why a device with a single-task OS is selling at all. I multi-task like crazy, and only being able to do one thing at a time would drive me nuts.

Then there is the fact that Steve Jobs wants to control the way you run the device.
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@NStalnecker

What do you need the laptop for that you can't do on an iPad?

I was on a business trip with a friend from work and he brought his iPad instead of his laptop because it was easier to carry on. He was in a night course at the time and I watched as he got all his homework easily done on the plane. He also didn't struggle to check his baggage as we prepared for landing.

I was an iPad skeptic but I'm starting convert.
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I only know 1 person who bought an iPad
NonZealot Updated - 16th Sep 2010
@maskman01
He currently has buyer's remorse and wishes he had bought a notebook.
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More flexibility is needed
Cylon Centurion Updated - 16th Sep 2010
On the device. And any papers written on it then need to be converted for use in OOo or more often Micorosoft Office 2007 or greater.

And second, our online courses and our virtual campus, only support Windows and MacOSX 10.3 or greater. Plus, nearly all the professors have an online component to their regular classes, so a laptop or desktop computer of some kind is needed here.
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@NonZealot

I can play that game too.

I know 3 who have bought iPads and 2 of them sold their notebooks. The third one didn't have one to start with but is also happy with their iPAD

They still have media centers and desktops but the portable iPad is apparently good enough for their on road needs (ones a university prof and uses it for carrying all his text books and teaching material)

I don't know Penn Jillett personally but I watch his Penn Points on boxee and he can't say enough about it. So theirs 4.

What did your friends not like?
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@NStalnecker

I know my friend was able to do his homework using iWork which he was able save as Microsoft formats using the products native functionality. Not sure what versions of MS Office formats it supports.

Interesting what you mention about the virtual campus OS support. I wonder how long until that changes and they support Android and iOS devices.
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Hahaha. Support? Yeah right.
Cylon Centurion Updated - 16th Sep 2010
@maskman01

The company that runs our virtual campus isn't all that great. They drag their feet big time when it comes to supporting new browsers. Their whole framework is held together by duct tape, it has to be for it to be down as often as it is. Quite sad, IMHO.

http://en.wikipedia.org/wiki/Blackboard_Learning_System#Controversy
@maskman01 good thing none of his course were flash driven.
This much is true.
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It's not the end of the world
Cylon Centurion Updated - 16th Sep 2010
@DonnieBoy

The iPhone hasn't killed off any other smartphone competitor out there, and the same will be for the iPad and laptops. But, no, I don't like the iPad as an "End all" to computing. The device is simply too locked down and limited.
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@NStalnecker

Sure, Notebooks are still in need and will continue to be in the future.

But, before the iPad hit the market, gen consumers who just wanted to do emails, browse the web maybe games were giving the choice of either a full Windows desktop, Notbooks or Netbook. Now these same consumers walking into a Best Buy can be ushered over to an iPad that should suit their needs just perfectly.

I wasted a few frustrating hours last weekend trying to fix an old Dell PC for a family who really just use it for email, web browsing and family photos etc. Well, let's just say there will be no more wasting valuable time, an iPad will be replacing the Dell mini tower real soon.
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Funny thing about iPad
NonZealot 16th Sep 2010
@dave95.
You still require a computer running iTunes to use iPad. Android and wp7 both support ota updates. iDevices do not. Epic iPad fail. happy
@NonZealot

Well this is something I would like to see them fix with an update. But the iPad is perfectly useable without ever syncing to a computer. It really only requires a computer (iTunes) on first setup, and when you want the latest OS updates.
Declining at Best Buy? Just because people are buying iPads doesn't mean they are not buying other computing devices?

Sorry, gotta call BS on this unless there are numbers to back this.

Pat
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It is not the iPad ....
wackoae 16th Sep 2010
.... it is the crappy quality of the netbooks, specially when you talk about battery life.
If you look they do not even mention netbooks in the article.
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The big ticket items
oncall 16th Sep 2010
@DonnieBoy

Are past their peak and now consumers are moving on to small mobile device purchases. HDTV's and Computers are fully matured and saturated markets. That's the gist of that article IMHO.

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