Why Apple will shift to an NVIDIA chipset

Summary: It is widely rumored that Apple will shift to an NVIDIA chipset with its next MacBook and MacBook Pro refresh. What advantages does making this switch offer to Apple?

It is widely rumored that Apple will shift to an NVIDIA chipset with its next MacBook and MacBook Pro refresh. What advantages does making this switch offer to Apple?

NVIDIAThe rumor is (and given what I've seen, this rumor has a high probability of being true), Apple will ditch the current Intel chipset that lives in the MacBook and MacBook Pro lines and make a switch to NVIDIA. Specifically, the MCP79 chipset.

So, what advantages does the NVIDIA chipset offer of the Intel's chipset? There are in fact several key improvements:

  • Fewer components The MCP79 incorporates the northbridge and southbridge onto a single chip. Fewer chips, smaller motherboard, a little less power consumption.
  • On-board GPU Not only does the MCP79 combine the northbridge and southbridge onto a single chip, it also incorporates a GeForce 9300/9400 GPU.
  • HybridSLI This will give MacBook Pro users the opportunity to switch between the integrated GeForce 9300/9400 and the discrete GeForce 9600 depending on whether they want power-saving or power.
  • Performance boost The MCP79 also allows Apple to boost the FSB to 1,066MHz, make use of DDR2 and DDR3, and includes support for PCI-Express 2,0 and HDMI.

I guess the timing could have been a little better though, given that dodgy NVIDIA GPUs have just given Apple a black eye.

Oh, and here's a tease of what the aluminum shell might look like.

 

 

Topics: Laptops, Apple, Hardware, Mobility, Processors

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15 comments
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  • Nvidia- Extent of Chip Performance

    The move if true could leverage Transmeta's Intellectual Property.

    It would be a fast trac expedite, but the leg work could have been done during the due dilegence by Nvidia.

    Yes I am a Transmeta shareholder.
    dddhhhh
  • This may balance the NVidia vs ATI battle again

    Although AMD isn't doing so well right now...
    T1Oracle
  • Anything for better graphics performance

    The current integrated GPU in the MacBook is OK for general use (word processing, web browsing, etc.) but is woeful for anything that requires even mediocre graphics support such as games or video editing. Laptops in a comparable price range have decent, dedicated graphics cards with 128MB or even 256MB of dedicated video RAM, not a paltry 64MB of shared main RAM.

    I understand the strategy of keeping the MacBook Pro as the machine with real grunt, but the gap in price and performance between the MB and MBP is too large for those who want more graphic performance but are happy with a stock MB.

    The ability to use just the integrated graphics to save battery power would be a nice touch, but gimme the performance first!
    Fred Fredrickson
    • Apple's Problem

      That is Apple's problem currently. Their Intel kit was reasonably priced, when it was released 2 years ago. The problem is, the world has moved on since then and prices have plummeted - everywhere but Apple, that is.

      Their entry level kit is priced to compete against mid to high end kit and the Pro kit is priced way above anything a normal laptop of similar specification would cost.

      Yes, it has a good construction and it runs OS X... But, when I can get a eqivalently specified 17" laptop from FJS, HP or Dell for around ?1,000 to ?1,100 and the 17" MacBook Pro starts at ?2,500, I'm just not willing to pay another ?1,500 just to run OS X...

      The same for the MacBook, ?1,100 for a 13.3" MB with onboard graphics 2GB RAM or ?1,100 for an HP or FJS with dedicated graphics, 17" display, 1920x1200 resultion and 4GB RAM... Hmm, no contest! :(

      I like my old iMac 24" (original version), but if it went pffut today, I'd probably replace it with a Windows machine, purely because the iMac was competitively priced when I bought it, but now it is ridiculously priced!
      pico_D
      • All Apples are overpriced. nt

        nt
        T1Oracle
        • Nope

          The best price point for a product is when people complain about your price but buy it anyway. That means they are making the most profit from their product.

          I've seen more Macbooks at the malls and coffee shops this year than ever before. People pay big money for cool, snappy graphics and multimedia. Its companies that are cheap. That's why most individuals with new PCs are getting Vista Ultimate and most companies are either sticking with XP of going Vista basic.

          What Microsoft needs to do is make .Net compatable with Mac, so we can make cool WPF apps that run cross-platform. Lets face it, WPF is cool, but companies don't pay for cool, individuals do--especially those who pay for a Macbook.
          A Gray
          • People that have real work to do...

            ...don't hang around in malls and coffee shops. ;)
            Uber Dweeb
          • But do they...

            make inane responses on ZDNet?
            jasonp@...
          • Exactly, when you buy Apple you're paying for the "cool"

            Fortunately I graduated from High School so I have no longer need to be "cool."
            T1Oracle
        • Yes, they are, but...

          I don't care.
          I have the money to buy fancy Apple Macs so I do.
          Price is NOT everything.
          davebarnes
        • On sale today only

          Everything is overpriced if you can't afford it.
          Chiatzu
  • Makes sense...

    ...Macbooks are already a generation behind good OEM models so this has to be a necessity.

    Smart move by Apple.
    Sleeper Service
  • Apple shifts to Wintel

    More and More the Apple folks shift to the Wintel machine. How can Apple products be much better if they use the same hardware? I guess Aluminum does cost more than Plastic.
    duclod
    • And recyclable....:P

      Pagan jim
      James Quinn
      • So's the plastic.

        But, the plastic doesn't ding as easily.
        Dr. John