will.i.am Inside

will.i.am Inside

Summary: Yesterday Intel announced that Black Eyed Peas frontman will.i.am was to take on the role of Director of Creative Innovation for the company.

SHARE:

Yesterday Intel announced that Black Eyed Peas frontman will.i.am was to take on the role of Director of Creative Innovation for the company.

Here's what Intel had to say:

As an extension of his insatiable fascination with technology, which plays a significant role in his professional and personal lives, will.i.am will engage in a multi-year, hands-on creative and technology collaboration with Intel Corporation. He already sports an Intel ID badge, which he proudly showed off at a news conference in Anaheim, where Intel is holding an internal sales and marketing conference.

"Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity," said will.i.am. "Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing."

Added Deborah Conrad, Intel vice president and chief marketing officer: "We’re thrilled to tap into the limitless creativity will.i.am brings to the table. He’s not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally. We share a strong interest in innovation around music, art and lifestyle, and are excited to join forces to establish an authentic, emotional connection with consumers."

...

"Intel is in the midst of transforming the way we communicate with people," Conrad said. "Our partnership with will.i.am is a prime example of how we want to convey and deliver the Intel experience. It’s imperative that Intel and our innovations are kept in front of the global youth culture that embraces new devices and new forms of communication and entertainment."

The punch line in the in the last paragraph - will.i.am isn't going to be donning on a bunny suit and start clocking into Intel's fab. No, will.i.am is there to act as a conduit between Intel and the gadget-buying masses who don't know or care about who made the silicon inside their newest love affair. Just as fans will flock out to buy Polaroid cameras, thinking that Lady Gaga had something to do with it (in case you're not keeping up with things, Lady Gaga is Polaroid's "Creative Director), fans will be on the lookout for the Intel brand when buying PCs and so on.

Will it work? You bet! As H. L. Mencken said, "No one ever went broke underestimating the intelligence of the American public."

Of course it will work.

Come on, let's get creative! Who would make the perfect "Creative Director" for AMD? NVIDIA? Apple?

Topics: Processors, Banking, CXO, Hardware, Intel

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

10 comments
Log in or register to join the discussion
  • RE: will.i.am Inside

    At least it wasn't Fergie. Sure she's better to look at than will.i.am but the woman has no singing talent.
    Loverock Davidson
  • RE: will.i.am Inside

    "<i>... I deal with the ******* customers so the engineers don't have to! I have people skills! I am good at dealing with people!</i>" :)<br><br>[edit]<br><br>Oh, and I vote Michael Okuda for Apple, so the iPad can look more Trek-like. <img border="0" src="http://www.cnet.com/i/mb/emoticons/grin.gif" alt="grin">
    WarhavenSC
  • Nomination for Microsoft's &quot;Director of Creative Innovation&quot;:

    Bozo the Clown.
    Userama
  • RE: will.i.am Inside

    Re. tard. ed.
    tech_monster
  • RE: will.i.am Inside

    "the woman has no singing talent."

    She sings?
    txscott
  • Congrats to Intel ! :)

    Fantastic idea! :)
    Some creative thinking instead of just scientific analysis. Pretty cool ! :)
    papyrus100
    • 3 - 6 months down the road...

      They will realize that design is very important for a product. I am an Apple geek. Apple think design is important. They have a VP for design (John Ive) reporting to the big guy. <br><br>No other company is putting design at this level. If Intel will put more emphasis on design, down the road, with that experience, go for it! <img border="0" src="http://www.cnet.com/i/mb/emoticons/happy.gif" alt="happy">
      papyrus100
  • RE: will.i.am Inside

    "Our Rock Stars aren't like your rock stars" campaign must have failed. Time to flip 180 degrees "Our Rock Stars are your rock stars"
    AshersWeb
  • It's a crazy world

    NT
    pjotr123
  • RE: will.i.am Inside

    You've got to be kidding! A better choice: Ted Williams. At least he has a voice.
    GISBob