Blue Cross puts the reform hammer down in Massachusetts

By | March 16, 2009, 10:01am PDT

Summary: Instead of paying for services, Blue Cross is paying a fixed fee per member, per month for health care.

Ever since Massachusetts enacted health reform three years ago, requiring coverage but deferring cost controls, the state has been waiting to see who would impose a model for reform and what that model would be.

The answers are Blue Cross Blue Shield, the state’s largest health insurer, and capitation.

Instead of paying for services, Blue Cross is paying a fixed fee per member, per month for health care.

That effort got a big boost recently when Tufts Medical Center, one of the state’s largest, agreed to the new contract, which Blue Cross calls an “alternative quality contract.”

On the surface this looks like a return to the HMO era, and critics are already eager to pounce on perceived failure to urge a single payer plan that takes insurers out of the equation for most care.

BCBSMA (their preferred acronym) was among the first companies to sign with Google Health for PHRs. It has been actively pushing hospitals in the state toward electronic records, and has claimed savings from the effort. It has also expanded what it calls the nation’s largest e-prescribing program.

The pressures it faces now are both political and economic. It is losing customers and is under political pressure both to rein in administrative costs and stop so much to its executives.

Despite these efforts Massachusetts remains a high health care cost state, as the Dartmouth Atlas reported last month. Medicare cost increases are moderating, but in 2006 it still cost $8,671 to cover an average Medicare patient in Boston, against $6,783 in Portland, Maine.

The Dartmouth study blamed decisions by doctors based on the high availability of hospital beds, imaging centers and other high-cost centers, along with the payment system, for the disparities.

In other words, having a lot of sellers in this market raises costs, it does not lower them. Creating real competition among health care suppliers is going to be the hard part of health reform, and necessary if insurers are to retain their place in the system.

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Disclosure

Dana Blankenhorn

Dana Blankenhorn has been a journalist, writer and part-time futurist for over 30 years. At the present moment I run only a personal blog in addition to my ZDNet open source blog. DanaBlankenhorn.Com has the subtitle The War Against Oil. In the past I have used it to write about political history, e-commerce, personal matters, some ideas related to open source, and The World of Always On, which is the idea of using sensors, motes and RFID to turn WiFi links into platforms for applications which live in the air. My IRA account at Schwab holds a few tech shares, most notably some Intel and Applied Materials, but there are no open source companies in it. I don’t even own any CBS stock.

Biography

Dana Blankenhorn

Dana Blankenhorn has been a business journalist since 1978, and has covered technology since 1982. He launched the Interactive Age Daily, the first daily coverage of the Internet to launch with a magazine, in September 1994.
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Costs vs. Value Add
Yagotta B. Kidding 16th Mar 2009
There are a lot of employees, a lot of
technology, a lot of costs involved here.


Yes, but I notice you don't mention any value added by all those costs. Either you're describing the situation poorly, or they're just subcontracting out their entire business to those lower down the chain.
0 Votes
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So I'm curious
Yagotta B. Kidding 16th Mar 2009
If all BCBS does is take in per-subscriber premiums and pass along (rather less) per-subscriber compensation, exactly what value are they adding for their (roughly 30%) cut?
0 Votes
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Cut out the middlemen (bcBS) and contract directly with your PCP and his/her hospital.
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A lot...
DanaBlankenhorn 16th Mar 2009
There are a lot of employees, a lot of
technology, a lot of costs involved here. Just
as there would be in a government-run system.
Those costs have to be paid somehow. And they
don't have as many people across which to spread
those costs as a government might. Even though
they're the largest player in the market.
0 Votes
+ -
Costs vs. Value Add
Yagotta B. Kidding 16th Mar 2009
There are a lot of employees, a lot of
technology, a lot of costs involved here.


Yes, but I notice you don't mention any value added by all those costs. Either you're describing the situation poorly, or they're just subcontracting out their entire business to those lower down the chain.
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Re too many sellers
Rick_R 16th Mar 2009
"Having a lot of sellers in this market raises costs, it does not lower them."

I absolutely agree. We see the same thing in law and the media. Each individual company needs managers, facilities, computers, staff, etc. Instead of 3-5 companies handling the majority of business (an oligarchy), quality declines until it can't decline any more, than the seller starts raising prices. Its only alternative is to go out of business.
0 Votes
+ -
Not an HMO?
Ken_z 16th Mar 2009
They get a set amount of money per patient and pay
costs out of those funds. Sounds like just how a
HMO operates - delay and deny treatment and you
make more money.

This is one I hope fails.
0 Votes
+ -
Well, this is based on data
DanaBlankenhorn 16th Mar 2009
The problem with HMOs in the 1990s was they were
making these decisions bureaucratically, with no
data to back them up. They just found excuses to
say no.

In this case, you're doing what you know works
and saying no to what is unproven. That's the
theory anyway. And why conservatives like Betsy
McCaughey don't like it. They argue it's
"government" but it is, in fact, the insurance
industry that is doing all this, at the behest
of their customers, the employers.

Who are being driven under by the current system
and its costs.

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