Do doctors need Web 2.0?

Do doctors need Web 2.0?

Summary: Does this make you more likely to join Sermo, or less likely? And if sites like this can't get any help from vendors, how can they serve you at all?


Sermo logoMost people think of Web 2.0 social networking sites as places to find business contacts or the latest hot boy bands.

But can they help you make a proper diagnosis? And should that site be working closely with any vendor?

Pfizer logoSermo, a site for doctors which claims 30,000 members, is trying to use social networking to help doctors, and is now  in league with Pfizer. The idea is that Pfizer's own clinical content will go online with Sermo, where it can be discussed privately.

Sermo founder Dr. Daniel Palestrant told MSNBC that his site has been scrupulous in maintaining a no-advertising, business-to-business model specifically to allow doctors to engage ethically. He said his members will be in control of the relationship with the drug-maker.

Is this a good idea? Does this make you more likely to join Sermo, or less likely? And if sites like this can't get any help from vendors, how can they serve you at all?

Topics: Social Enterprise, Browser, Collaboration

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  • Web 2.0 for a 3rd world doctor?

    Medical practice in the 3rd world has so many profound challenges that the benefits of IT and the internet (talk less of web 2.0! and social networking) are typically at the bottom of any "I wish" list. While many recent graduates of med schools in Nigeria are tech savvy, policy change that will influnce widespread IT use by doctors will only begin when the older doctors embrace the benefits of shared knowledge and resources.Their clamour SHOULD then kick-start the government and the private sector.
    Social networks for doctors in general is a brilliant idea and i am signing up for sermo now!
    • Web 2.0 isn't that big a deal

      Any browser, and any access line, can reach social networking services. If you can find an Internet cafe and spent 5 minutes online there, you can check your e-mail and be part of this service. Just use a Web-based e-mail address, like gmail.
    • Web 2.0 for doctors and researchers worldwide

      I think this poster makes a great point about the need for sharing knowledge and embracing social network type tools around the world. Unfortunately, Sermo's verification model prevents non-US physicians from joining their site.

      Within3 - a social-network based community for physicians, researchers in the health sciences, and healthcare institutions - is open to a global audience. You might want to check us out, and feel free to contact me if you would like additional information about joining Within3!

      Heather Markus
  • RE: Do doctors need Web 2.0?

    I believe that concerns regarding proprietary data will be a big impediment for pharma?s openly sharing data in clinical research. The idea is a very positive step but I think Sermo has its place on the public web and software like Jumper has its place on the enterprise network. Given the ability to extend Jumper networks via SSL allows both clinic and research lab to share knowledge in a secure manner.
    Rob Feldman