Hospitals retain pricing power even in bad times

By | February 24, 2010, 5:44am PST

Summary: Hospitals had substantial pricing power at the height of the managed care era, and this power has only increased

Even when pressed by the government hospitals retain their pricing power, according to a new study from USC health economics professor Vivian Wu (right).

Her findings were published in the International Journal of Health Care Finance and Economics.

Wu, who worked as a staff economist at the end of the Clinton Administration, in 2000 and 2001, looked at the 1997 Medicare cuts that were made part of the Balanced Budget Act,  enacted by a Republican Congress under Democratic President Bill Clinton.

She found 21% of those cuts were shifted directly to those on private insurance through cost-shifting. This was at the height of the HMO boom, Wu wrote, an economic environment designed specifically to prevent just such actions.

Hospitals in high-income areas, where people were not covered by insurance, did even better, shifting 37% of their Medicare losses on to paying customers.

Those in poorer areas suffered, having fewer patients on whom to shift costs, but they found ways if there were for-profit hospitals in the area whose practices they could copy , she wrote.

Wu’s conclusion is that hospitals had substantial pricing power at the height of the managed care era, and this power has only increased. “For-profit hospitals carry some influence in the market that exceeds what may be initially construed by looking at their overall market share,” she added.

Thus, Wu expects any Medicare cuts written into health reform to be passed on to those on private insurers, just as before. Hospital costs must be addressed directly, not through a government-funded proxy.

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Disclosure

Dana Blankenhorn

Dana Blankenhorn has been a journalist, writer and part-time futurist for over 30 years. At the present moment I run only a personal blog in addition to my ZDNet open source blog. DanaBlankenhorn.Com has the subtitle The War Against Oil. In the past I have used it to write about political history, e-commerce, personal matters, some ideas related to open source, and The World of Always On, which is the idea of using sensors, motes and RFID to turn WiFi links into platforms for applications which live in the air. My IRA account at Schwab holds a few tech shares, most notably some Intel and Applied Materials, but there are no open source companies in it. I don’t even own any CBS stock.

Biography

Dana Blankenhorn

Dana Blankenhorn has been a business journalist since 1978, and has covered technology since 1982. He launched the Interactive Age Daily, the first daily coverage of the Internet to launch with a magazine, in September 1994.
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Bless Vivian Wu
donnydo77@... 11th Mar 2010
To me, she provides a plausible review of managed medicine like Elizabeth Warren provides of finance. Bless them both.
This information validates my concern about a couple of issues required to achieve medical reform in the USA. I was certain these practices were occuring and Ms. Wu espouses the solution to rein in the profiting

I wonder if she could keep track of more current data? Also, could she look into the effectiveness, efficiency, and satisfaction of military and veterans medical treatment? Especially the costs compared to the supposed level of service provided? To me, satisfaction entails remedies and as Mr Blankenhorn knows from my experiences (bless him too for providing the info that he does and hope that he realizes it isn't him that causes my frank and blunt responses, but the pain and hardship I'm experiencing due to the system's hypocrisy, inadequacies, and negligence) the MTF's and VA are far from satisfactory at providing remedies while exceling at hiding costs.
0 Votes
+ -
Close one door and another opens up.

You could, however, address the issue at a tax level. I think
even for profit hospitals would take notice of that effort to
influence.

The other approach for some of the major hospitals is to
review their charging every time they apply for research
grants.
0 Votes
+ -
Yet other countries do it
DanaBlankenhorn 24th Feb 2010
One way they do it is through enforcing
standardized care, and paying only for costs
that fall within that standard, and paying only
set prices for those costs.

You see, hospitals control the customer. It's
what Seth Godin called "intravenous permission."
They pick you off the street, they can do what
they want, and you will pay -- somehow.

Controlling what is done in cases of intravenous
permission is not something an individual
consumer has power over. Insurance companies
tried this with "managed care," and failed.
That's what this report is all about.
0 Votes
+ -
Compare Standards to Protocols
Ken_z 24th Feb 2010
There are clear protocols for many medical conditions and most
doctors are happy to follow them. Basically that is the Standard we
should be looking for.

The conflict comes when Standards are reviewed with an eye to reduce
costs. That may well be in conflict with protocols that are changing
because of medical advances.

One example might be surgery for prostate cancer. The laparoscopic
approach is now widely available, making it far easier on the patient
and potentially far cheaper. However a good surgeon will make sure
the patient understands that if there is any problem with that approach
they may change to the traditional approach at any point in the
surgery.

That keeps me believing that doctors need protocols - it gives them
solid roadmaps in a lot of cases. At the same time, doctors need to be
able to exercise their professional judgement when a patient's situation
does not follow the path anticipated by the protocol/standard.
0 Votes
+ -
Managed care
wizard57m@... 24th Feb 2010
quote "Insurance companies
tried this with "managed care," and failed."

Dana, you hit the nail on the head without realizing it with that comment...the insurance companies did (are doing still!) their idea of managed care...too many times looking only at reducing insurance company expenses, without any correlating study of quality of care, nor even outcomes studies. I can understand the desire to reduce expenses as much as possible, but to lower reimbursements without knowing the implications, only with the "bottom line" as a goal, is reckless. It could also be one of the contributing factors to the overcomplication of hospital billing we see. Hospitals determined that if they split the billing for each service into a bill from each department rather than one, it becomes increasingly difficult to determine "total cost of treatment". Take the prostate surgery example...you'll be billed by the surgeon, another bill from the anesthesiologist, another from the hospital for the room, and for the recovery room, yet another for nursing services, another for medications and so on.
Each of those services bills as much as they can in order to be reimbursed at maximum levels. The situation, however, is deeply ingrained and will require quite a bit of work and patience on all sides to reach an equitable solution.

Wiz {;-)
0 Votes
+ -
Bless Vivian Wu
donnydo77@... 11th Mar 2010
To me, she provides a plausible review of managed medicine like Elizabeth Warren provides of finance. Bless them both.
This information validates my concern about a couple of issues required to achieve medical reform in the USA. I was certain these practices were occuring and Ms. Wu espouses the solution to rein in the profiting

I wonder if she could keep track of more current data? Also, could she look into the effectiveness, efficiency, and satisfaction of military and veterans medical treatment? Especially the costs compared to the supposed level of service provided? To me, satisfaction entails remedies and as Mr Blankenhorn knows from my experiences (bless him too for providing the info that he does and hope that he realizes it isn't him that causes my frank and blunt responses, but the pain and hardship I'm experiencing due to the system's hypocrisy, inadequacies, and negligence) the MTF's and VA are far from satisfactory at providing remedies while exceling at hiding costs.

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