The David Petraeus of health

By | July 8, 2010, 10:09am PDT

Summary: Berwick believes your bank balance should not define your health. A bureaucrat should not define it. Even your doctor should not define it. You should.

Who wants to spend half what they do now, on something really important, and get just as much of it as before?

I know I do. The only arguments against such a thing would be ideology or the self-interest of those selling the product.

The product in this case is health. Not health care, health. And it’s the difference between these terms that is the real ideological divide of our time.

The current Administration has launched a war, through the new health care law, to get our costs into line with those of our competitors without reducing our nation’s health.

Dr. Donald Berwick (above) is the President’s general in that war. As head of the Centers for Medicare and Medicaid (CMS), he now controls 4% of our Gross Domestic Product, more than the Department of Defense. He is the David Petraeus of health.

In the end this was the fight conservatives wanted to have, that Berwick’s recess appointment evaded. Once the war is declared, does the President put the commander into the field, or do his opponents? 

What Dr. Berwick, a pediatrician by training, has fought for his entire career is patient-centered health. (Sort of like Petraeus has focused on counter-insurgency) 

As Berwick said in a now-notorious speech celebrating the 60th birthday of Britain’s National Health Service (NHS):

It means that we who offer health care stop acting like hosts to patients and families, and start acting like guests in their lives.

Berwick’s critics have focused on the fact of that speech, and its praise for the NHS. They have ignored the 10 major criticisms he offered, of which this is the central one.

Berwick believes your bank balance should not define your health. A bureaucrat should not define it. Even your doctor should not define it. You should.

This is controversial. Health insurers don’t like it. Doctors’ associations don’t like it. I don’t think the NHS liked it. It’s certain conservatives don’t like it.

But I like it, and at the end of the day I suspect you like it too.

Here is what Dr. Berwick really said in that NHS speech:

  1. Put the patient at the center of everything you do.
  2. Stop restructuring. Change what happens, not who reports to whom.
  3. Build integrated, local health care systems, not a giant national one.
  4. Invest in primary care.
  5. Don’t place all your faith in the market.
  6. Avoid supply-driven care like the plague.
  7. Develop a single, integrated approach to measuring health and care.
  8. Heal the divide among doctors, management, and those who pay for care.
  9. Train for the future, not the past. Focus on safety, teamwork, and patient-centeredness.
  10. Aim for health, not health care. Focus on preventing sickness, not just curing it.

These are the 10 health commandments Berwick will now try to impose on Medicare and Medicaid, where the largest portion of our national health budget is spent. That is now his battlefield.  

Argue against his strategy if you want, but don’t just build ideological straw men you can knock down. That’s not helpful.

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Disclosure

Dana Blankenhorn

Dana Blankenhorn has been a journalist, writer and part-time futurist for over 30 years. At the present moment I run only a personal blog in addition to my ZDNet open source blog. DanaBlankenhorn.Com has the subtitle The War Against Oil. In the past I have used it to write about political history, e-commerce, personal matters, some ideas related to open source, and The World of Always On, which is the idea of using sensors, motes and RFID to turn WiFi links into platforms for applications which live in the air. My IRA account at Schwab holds a few tech shares, most notably some Intel and Applied Materials, but there are no open source companies in it. I don’t even own any CBS stock.

Biography

Dana Blankenhorn

Dana Blankenhorn has been a business journalist since 1978, and has covered technology since 1982. He launched the Interactive Age Daily, the first daily coverage of the Internet to launch with a magazine, in September 1994.

Talkback Most Recent of 17 Talkback(s)

  • RE: The David Petraeus of health
    At the end of my day, I am frightened for the health of my family.

    Take that so-called commandment of building local health care instead of a national one is a good one; too bad something driven from the top-down of the federal government will be *anything* but than the former.

    I don't expect you to understand the intricacies of my families medical issues; but if you did you would perhaps narrow-mindedness of his thinking .

    So let me ask you a few questions: if the majority in Senate votes with the President, why didn't he bring the nomination to the floor?

    If the fear was because of the minority party blocking the vote, can you name any members who pledged to do so?

    If this wasn't a sleight-of-hand to avoid the voters from finding out the true nature of Dr. Berwick's position, why wasn't the debate taken to the representatives in Congress?
    ZDNet Gravatar
    charliein@...
    8th Jul 2010
  • RE: The David Petraeus of health
    @charliein@...

    So let me ask you a few questions: if the majority in Senate votes with the President, why didn't he bring the nomination to the floor?

    Because it takes a supermajority (60 votes) to move anything through the Senate. The Republicans have 41 seats and have consistently voted as a bloc against allowing Administration nominations to proceed to the floor.
    ZDNet Gravatar
    Yagotta B. Kidding
    8th Jul 2010
  • Please support that....
    @Yagotta B. Kidding

    With a list of the president's appointments you feel have been blocked. Before you answer that however, consider he has already gotten one supreme court nominee through and will soon have his second. I would also direct you to this article from the NY Times (that hotbed of conservatism) http://thecaucus.blogs.nytimes.com/2010/02/11/senate-confirms-27-obama-nominees/

    To save you some reading time, I'll point out that the article says the senate approved 27 nominees by unanimous consent back in February. I'll also say that the president's party has a majority in the house and a 59/41 majority in the senate. That's not perfect - but it's about as good a situation as any president is likely to get. So if he can't get his agenda through under those conditions, perhaps he should stop blaming Republicans and look closer to home.

    So, please support your assertion with facts
    ZDNet Gravatar
    cornpie
    8th Jul 2010
  • Why he didn't wait for the debate
    @charliein@... There are some uncooperative members of the President's party, like Sen. Max Baucus. He declined to even bring this to a hearing. The Republicans have chosen to filibuster everything, demanding 60 votes to pass anything, and the Democrats don't have that any more.

    We could not afford a delay until next year in getting this job started. That is why I used the Petraeus analogy.

    Of course, President Bush only needed a majority to get what he wanted. Must be why he used the recess appointment power 171 times.
    ZDNet Gravatar
    DanaBlankenhorn
    8th Jul 2010
  • RE: The David Petraeus of health
    Gee....

    I'm for

    ....everybody getting a new car every year.

    ....everyone being nice to each other..

    ....all of our dreams fulfilled.


    So tell me exactly how...

    "Who wants to spend half what they do now, on something really important, and get just as much of it as before?"

    is going to happen. This article doesn't. Mr. Berwick doesn't.

    So why the "Argue against his strategy if you want, but don?t just build ideological straw men you can knock down. That?s not helpful."

    If you're going to argue that this will make things better, then demonstrate. This is an ideological article, with absolutely no meat to it.
    ZDNet Gravatar
    eeterrific
    8th Jul 2010
  • I suspect you're right
    @eeterrific

    So tell me exactly how...

    "Who wants to spend half what they do now, on something really important, and get just as much of it as before?"

    is going to happen. This article doesn't. Mr. Berwick doesn't.


    This is just one of those things that the United States isn't up to doing. We, as a nation, have to accept the fact that things other countries do routinely are simply beyond our abilities.

    Everybody is good at something. There's no real debate that we're better at killing than other nations, so it's hardly surprising that there are other things (like health) that are simply beyond us.
    ZDNet Gravatar
    Yagotta B. Kidding
    8th Jul 2010
  • Compare the overall standard of living.
    @Yagotta B. Kidding
    In the socialist paradises with what we have in the US. How many other nations have our problem with so many people trying to get in that we have to turn them away?
    ZDNet Gravatar
    cornpie
    8th Jul 2010
  • Cornpie's point
    Immigration, especially from the Muslim world, is a major issue throughout the European Union. I believe it's also an issue in Canada.
    ZDNet Gravatar
    DanaBlankenhorn
    9th Jul 2010
  • The Meat
    @eeterrific The meat is in Dr. Berwick's record. Simply changing procedures, emphasizing sanitation and patient safety, without spending any additional money, saved tens of thousands of lives over the last 7 years.

    No one in the industry has done more to get real efficiency and power to the patient than Dr. Berwick. Everyone I have spoken to in the industry since taking on this beat says so.

    The evidence is what non-politicians say, and what he has done.
    ZDNet Gravatar
    DanaBlankenhorn
    8th Jul 2010
  • Idiot liberals...
    "Berwick believes your bank balance should not define your health. A bureaucrat should not define it. Even your doctor should not define it. You should."

    Sorry, but there is a cost to life ("...your bank balance should not define your health.") Bank balance defines many other things in your life. Where you vacation. The car you drive. Why do you think someone else's skills and hard work are yours at a price YOU dictate? It's not just medicine that doesn't work that way...LIFE doesn't work that way!!! Why can't you bleeding-heart liberals get that? There is a cost to requiring another's skills ("Your doctor should not define it.") No? Well, she has to pay her 6-figure med school loans...skyrocketing malpractice insurance...and watch 60% gone in taxes.

    Go earn what you need and want. It's not the doctor's fault that life costs. It just does.
    ZDNet Gravatar
    techboy_z
    8th Jul 2010
  • Idiotology
    @techboy_z That's what I mean about ideology. Why are we so unique that we can't get value for money and have anything better than the 37th longest life span in the world while spending 50% more than Canada?

    You are free to say no we can't. I think we can. I believe in America, and Americans. Call me what you will, but betting against America, and Americans, has been a losing bet for a very long time. I think it still is.
    ZDNet Gravatar
    DanaBlankenhorn
    8th Jul 2010
  • RE: The David Petraeus of health
    #3 seems like a direct contradiction of #2 - Don't restructure, but still build a new means of managing health care.

    #5 seems to be a backhanded way of saying government intervention and regulation is necessary.

    #7 - who will define what is meant by "health", and what will happen to be people who are healthy but fall outside of some arbitrary definition?

    To me, not letting doctors define health seems like it will put an incredible strain on an already fragile system.

    Patient: "I feel perfectly fine. I don't believe there is anything wrong with me.:
    Doctor: "The test shows that you are diabetic; you need to change your diet."
    Patient: "I said I feel fine. I'm leaving now."

    10 years later, after a foot amputation...
    Patient: "I'm going to sue my old doctor. He should have prevented this."
    Hospital: Sends $250K bill to insurance company.
    ZDNet Gravatar
    aep528
    8th Jul 2010
  • RE: The David Petraeus of health
    @aep528 You can change your expectations without reorganizing. We do it all the time. It's true Berwick is not a "free market absolutist" but there's ample evidence he's right.

    Dr. Berwick wants patients empowered to make informed choices, and get the support they need to make the right choices.

    The example you cite of someone who is told what to do and what will happen if he doesn't, doesn't do it, and then sues will get laughed out of court. Best of all, with modern health IT the evidence will all be there.

    It's still true, by the way, that about half our diabetics don't know they have the condition, which is why they do nothing about it. Change that with primary care and you will make progress for little money.
    ZDNet Gravatar
    DanaBlankenhorn
    8th Jul 2010
  • Freedom to make choicesmeans we have to accept people making bad choices.
    @DanaBlankenhorn

    I am perfectly willing to accept that people can, do, and will make bad choices. I only object when they want to be isolated from the consequences of their bad choices and make me pay for them.

    I think the example of the "but I feel fine" diabetic person above is very apt. Sometimes all the evidence in the world will not convince the patient that just because they want to believe something that doesn't make it true.

    Another example: We have known for years that smoking is likely to kill you in the long run but a lot of people choose to do it anyway. The anti-tobacco advertising, legislation, law suits and heavy taxation have made a dent in the number of smokers but plenty of people make the choice to do it anyway. You could try to ban tobacco - but that didn't work out so well with alcohol, marijuana or heroin for that matter.

    And lets not forget that the Charlestons, quacks, and con artists are preying on the sick as they always have. Remember laetrile? I'm old enough to remember all the people going to Mexico because they were desperate enough to not believe real scientists who said it was bogus.

    but that's what freedom is all about. It means you make your own choices but you also accept responsibility for those choices.
    ZDNet Gravatar
    cornpie
    8th Jul 2010
  • Cornpie
    Many people do not have regular access to primary care, which might enable truly informed choices. That's what the health care debate last year was really all about, increasing freedom so all would have equal access to the information needed to protect health.

    Thanks to intensive education, smoking is down, not just in the number of smokers but in the number of smokes used by each smoker.

    Freedom does mean you can act as you wish, but it's also integral to the general welfare that we try to keep our people alive.
    ZDNet Gravatar
    DanaBlankenhorn
    9th Jul 2010

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