The truth Steve Jobs cannot hide from

By | July 2, 2010, 6:53am PDT

Summary: It’s past time for Steve Jobs to look beyond himself, and for Apple to look beyond Steve Jobs. Failure to do so is hurting the company, and could yet destroy it.

We recently passed the one year anniversary of the most popular, and infamous, blog post I have ever written, here or elsewhere.

Steve Jobs nearly died and lied about it.

At the time I was angry. CEOs are not private citizens, I wrote. They are de facto public figures. They have an absolute obligation to disclose things like liver transplants, even conditions that might lead to one. Jobs didn’t, and so put all Apple shareholders at grave risk.

By all accounts Steve is doing much better these days, thank you. He’s still thin, but now it’s a healthy thin. The color is back in his face. He has his puckishness back, skimming in-and-out of meetings in his jeans and black turtlenecks like Peter Pan.

And he has Apple back on top. On top of Microsoft, on top of the world, man. (Here he is at CES, smiling, with his latest little friend, the iPad. From CNET Asia.)

But there is a medical truth Jobs can’t hide, one he and I share.

We both have a bad case of 55.

Funny thing about 55. I feel great, maybe better than in my life. I’m more in touch with my physical self. I’m more careful.

But I’m also more aware than ever that my time on Earth is limited. I don’t expect to feel this good 10 years from now. A recent investment commercial called this time the “retirement red zone.”

My brother in law retired a year ago. My mom broke her hip recently (she’s getting better). My contemporaries are becoming grandparents. My kids are all grown up.The past trails behind further than the future lies in front.

There’s no cure, whether you’re a famous multi-billionaire or an anonymous Atlanta-based blogger. It’ll come, yours and mine-a.

So how does Apple face that? Do they face that?

Business history is littered with companies that died or had near-death experiences as their founders weakened. One famous example is the Walt Disney Co., where Jobs is now the largest shareholder. And it doesn’t take a death to set things off. Look at Microsoft. Where it has gone since Bill Gates left is sideways.

In classical Indian history this is the time of life where successful men look beyond themselves. Kings wandered the countryside as mendicants, seeking enlightenment and founding great religions. Gates himself is engaged in a modern version of that.

The point is, it’s past time for Steve Jobs to look beyond himself, and for Apple to look beyond Steve Jobs. Failure to do so is hurting the company, and could yet destroy it.

There’s no cure for 55.

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Disclosure

Dana Blankenhorn

Dana Blankenhorn has been a journalist, writer and part-time futurist for over 30 years. At the present moment I run only a personal blog in addition to my ZDNet open source blog. DanaBlankenhorn.Com has the subtitle The War Against Oil. In the past I have used it to write about political history, e-commerce, personal matters, some ideas related to open source, and The World of Always On, which is the idea of using sensors, motes and RFID to turn WiFi links into platforms for applications which live in the air. My IRA account at Schwab holds a few tech shares, most notably some Intel and Applied Materials, but there are no open source companies in it. I don’t even own any CBS stock.

Biography

Dana Blankenhorn

Dana Blankenhorn has been a business journalist since 1978, and has covered technology since 1982. He launched the Interactive Age Daily, the first daily coverage of the Internet to launch with a magazine, in September 1994.
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Oh Yes he is.
rdhalsteatzd 7th Jul 2010
When you create something that others come to depend on you certainly are responsible both physically and morally for the well being of those people. That they own you is a given, but it's a two way street once created.

Public figures do not have the same right to privacy given us poor folk and if in a position of importance depended on by others such as stock holders who provide the money to run the company, they have a responsibility to keep those people providing the money informed.
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Dana, 55 in 2010 is NOT the 55 of our parents (BTW I am about your age). Our generation, in the main, is still very active and searching for new and exciting challenges. I believe that Mr. Jobs, with all his many faults, is doing the same. Thus, he remains, and will remain, a vital CEO.
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RE: The truth Steve Jobs cannot hide from
DanaBlankenhorn 2nd Jul 2010
@rdbe 55 was 55 back in the day. Nixon ran for President at age 55 (in 1968), and was not considered old. 55 is an active age. But the horizon is closer.
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RE: The truth Steve Jobs cannot hide from
illegaloperation 2nd Jul 2010
@rdbe The point he is trying to make is NOT that Steve Jobs is too old to be CEO. What he's trying to say is "How will Apple survive without Steve Jobs?".
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Heck yes!
wkulecz 2nd Jul 2010
60 is the new 30!

happy
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CES?
rjohn05 2nd Jul 2010
When was Apple at at the Consumer Electronics Show (CES) showing off the iPad?
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@rjohn05 Just chalk that error up to 55 I guess.
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@hawks5999 et al.

In the good old days, people used to remember this truth even more vividly, by chanting at the high funeral Mass:

"Dies Irae dies illae
Solvet saeclum in favillae
Teste David cum Sybillae

Quantus tremor est futurus
Quando Iudex est venturus
Cuncta strictae discussurus

...
Lacrimosa dies illa
qua resurget ex favilla
iudicandus homo reus
huic ergo parce, Deus"
  • Flagged
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What a brilliant post. I was commenting on this VERY fact to a friend the other day. As it stands right now, Apple *IS* Steve Jobs, and Steve Jobs is Apple. If anything were to happen to him, the entire company would lose its vision.

What makes the situation even worse than M$, is that Steve hasn't made any effort (at least any we know of) to ween a successor of any kind. At least MS had Ballmer in the wings. Many of the most malicious maladies begin at age 50 regardless of who you are. It is time for Jobs to stop treating the company like his pet hobby, and be a little more responsible about its future.
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@Playdrv4me
Clearly Apple is NOT SJ and SJ is NOT Apple. He was out completely for half of last year and the company produced the iPhone 3Gs, did what is surely a lot of work on the iPad and iPhone4. They released the Unibody MacBook and iPods with cameras to challenge Flip/Qik. All while SJ was out. The vision of the company is not solely dependent on SJ. He is the Showman in Chief but not the only visionary in the company. Apple will have a slight hiccup if something happens to SJ but the company is solid enough to continue on and thrive past Jobs.
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in the pipe.
shryko 2nd Jul 2010
@hawks5999 They commented that it'd be a few years between Steve Jobs leaving and the company being particularly noticeably different, beyond the person on stage selling the products.

They have products in the pipes, a few years in advance, with designs and concepts already underway.

Don't mistake that the things that came out during his absence were not under his influence. He oversaw their incubation periods, and it was only the final touches that happened without him (mostly, those touches would be the final packaging/shipping).
@hawks5999
Seems to me that most of those things take some lead time to fully R&D... Now if you would have said the current iPhone 4, you might have had some credit there. It looks cool, but has it's issues. Stuff you'd think they would have looked at and FIXED before they released the bleeding thing.
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ROFL
Richard Flude 2nd Jul 2010
"At least MS had Ballmer in the wings. "

You had me until here;-)
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RE: The truth Steve Jobs cannot hide from
lelandhendrix@... 2nd Jul 2010
@Playdrv4me Jobs has placed the priority for design atop the apple offerings in every division.

Jony Ives is considered the most likely step-in. He recent appearance at iPhone 4 launch demonstrates his ability to participate in the Keynote and generate excitement--job #1 for Jobs.
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Agreed
frgough 3rd Jul 2010
a lot of the genius of Apple goes to Ives. He's the one who implements the brilliant design that gives Apple its sex appeal.
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The arrogance of Steve Jobs thinking he can outlive whatever is thrown at him will drive the company into the ground. He's not thinking about those things because like Playdrv4me said, Apple is..."his pet hobby"
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@tbensen@... you know... Steve Jobs MIGHT just out live his company. My sister has muscular dystrophy so I keep up on a lot of the related research. Besides having programmed and reproduced a cell with 100% artificial genetics, gene therapy is being used experimentally in humans. I give it 30 years before we're able to live to 200. Think about all the medical advancements since 1980, yea... and that grows exponentially... 30 years before that was 1950. In 30 years Jobs won't even be middle aged anymore.
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I wish Steve Jobs and all the rest of us guys in our 50s good health....but I have to seriously question some of Jobs decisions, eg why the iPad doesn't have flash. It makes it at least 40% less useful. Is this a sign of his arrogance?
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@kvolkan Man, this is sad. You connect a shrewd and very smart move to exclude flash to SJ's age? Methinks that argument is a sign of senility. No flash is the future.
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No flash is the future, no doubt
ericesque 2nd Jul 2010
@hawks5999
But right now, which is when SJ's flash-less products exist, flash still ads significant value to a product. This is why Apple's competitors (Android, WP7, BB) are all wisely working toward or already support flash.

There's a such thing as living too far in the future. But that's not SJ's problem. His cry baby narcissistic grudges are.
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Thank you, Dana, for a very perceptive post. For what it's worth, I'm 61, and the difference between the road behind, where I can see it all the way to its beginning, and the road ahead, which is shrouded in mist, becomes more stark every day.

This is not to say, however, that new challenges can't be confronted. The wisdom of India in this instance is wonderful, and worthy of consideration by all us Boomers. I applaud Bill Gates and his current work; he's having much the same level of impact that he did at Microsoft, but it's different, and I would imagine gives him good reason to get up in the morning. My own seeking for meaningful activity is much more humble, but it's what I can manage.

Steve Jobs will discover, if he hasn't already, that the banquet plate will get depleted of the feast, and will not be replenished. The time for savoring the meal is drawing near. I wonder what that savoring will be like.
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55 is the new 45...

Black is the new Grey,

Apple is the new Microsoft,

Steve Jobs is the new P.T. Barnum,
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RE: The truth Steve Jobs cannot hide from
DanaBlankenhorn 2nd Jul 2010
@readwryt@... I guess Lewis Black deserves some of the credit for this post. His latest rant argues that 60 is not the new 40. 60 is 60. That's why they're different numbers. (Black is 60. So maybe 60 is the new Black.)
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Heh...
ReadWryt (error) 2nd Jul 2010
@DanaBlankenhorn I've been saying that Steve Jobs was the new P.T. Barnum since watching him crash two NeXT computers in the same 20 minutes...something to do with PostScript Display. His demeanor never changed and he still sold it...let's see how this works for the iPhone signal bar fiasco! Heheh
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NeXT computers?
ahh so 5th Jul 2010
Good God, that was almost 20 years ago. Is that the best you can come up with?
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... and I don't think they are any more prepared for that now than they were then. The problem is ...

The institutionalization of Steven Jobs

Steve has been Apple's savior more than once. Steve's ultimate demise needs to be part of Apple's "disaster recovery plan".

Steve needs to be grooming his own replacement(s) - be that in a year or in twenty years.

There are lots of good people out there but few visionaries who know how to sell refridgerators to eskimos.

In many respects, Apple products are no better than any other premium product in the space but Steve puts together an irresistable package to go with his products. He gets away with integrating products and services in ways that Microsoft could never pull-off.
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You are right
Dada1111 Updated - 2nd Jul 2010
At 55 I still felt great but now that I am 66 things have changed a lot, I lost the spunk that I had at 55 and now I realize that is is getting closer to the end and my body reminds me of that every day. Jobs will go out in a flash and then where is Apple? Gone with Jobs!!
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RE: The truth Steve Jobs cannot hide from
Quilter Frog 2nd Jul 2010
"There is no cure for 55." Yeah, well to most of us, 55 isn't a disease that needs to be cured. We're ALL mortal, every one of us. I'm not privy to what is going on inside Apple Inc. (and I really doubt that you are, either), so I don't know whether or not there's a replacement CEO being groomed. How are you so sure that there is not? I'm sure that if Apple were to announce, "Here's Steve's replacement, learning from the master..." you'd be the first to jump all over them for causing shareholders to flip out at the implication of Jobs' imminent departure.

Face it, Apple can't win this one with you, no matter what. And no matter what, 55 still ain't a disease!
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At 62, I'm physically and mentally more productive that I was at 55. Training cycles on my bike take more recovery time, but that's about it for aging effects. I think that 70 might be a whole different deal, but for now, the whole aging thing is not a scary as it was at 55.

Just keep in mind that nobody gets out of life alive and pack in as much as you can while you're here.
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are you kidding me?
crogs 2nd Jul 2010
Granted I'm not a fan of Apple, but this is one of the dumbest articles I've read in awhile. In 06', Spencer Stuart did a study showing 77% of Fortune 500 CEO's are over age 50 and 24% are over age 60. In 08', the median age was 54 and 66% are between 50 & 59. Do you want to go down the list and write inane blogs about all of them and the doomed future of their companies? It just amazes me how much time is wasted by the media covering Apple. Some of the stories are just dumber than I could ever imagine, and this one tops the list at the moment.
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At last
frabjous 2nd Jul 2010
@crogs Thanks for finally adding some common sense--but your job isn't to drive "hits" on this forum, so "authors" can and do say the most inane things just to stir the pot. Of course, no one outside Apple knows what their succession plans are, but I for one have no doubt that the top-notch people on Apple's Board of Directors (except misfit Gore) have done their job of company oversight, which certainly includes a succession plan. For all the hype about Jobs making every decision, that is obviously impossible and Tim Cook, Jonathan Ive and the rest of the executive team have clearly been successful in their assignments--or they would be gone. Apple did NOT stumble while Jobs was away for six months--the company's successes during that period and after were documented in an early post to this thread. As has been pointed out earlier, there are many, many robust and successful executives older (some much older) than Jobs, so this whole thread is much too much ado about very little.
On a personal note, at 68 I deal with complex income tax work and IRS negotiations virtually every day, take absolutely no prescription drugs, work outside frequently and work longer hours during tax season than any of my younger colleagues--55 sounds young to me! Yes, Jobs has had some health problems, but he also has the resources to deal with almost anything. Crogs is right, this is one of the dumbest stories of late.
@crogs: You are perfectly right; we have examples of active people at 88++, heading big entities.
Jobs is making for his eventual retirement in cooperation with the board of directors, but that doesn't stop him from pronouncing yet another "Apple is doomed" article.
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Nice pointless article. Anyway I just wanted to say that Apple isn't on top of the world. I guess you were refering to the market value in that line. So when you write what you did it means two things.
First: You don't know the meaning of Market Value.
Second: You don't know the meaning of Market Value and you're an apple fanboy.

So I'm writing this comment to let you know that you should be better informed when you write articles and not believe anything they tell you. Apple likes to make everything big even when it doesn't mean anything.

Market Value is a number which means that a certain company would sell at that number aproximately if it was being prepared to be sold and there was a potential buyer.
That means that if apple was going to be sold and there was someone who could buy it, that's the price that someone would have to pay.
This number doesn't afect neither the stocks value nor the market cap which matter.
Even if it mattered there are plenty of other companies with market value over a trillion $ that means that apple is certainly not on top of the world.
If you were refering to something else then I apologize for being so truthful and ruthless.
It's apple's fault really because it transforms little meaningless thing into something really important.

By the way I'm not a fan of microsoft or any other apple's "enemy". I also have apple products so it's not that I hate apple or something like that.
If one were to compare the number of products a company has and the value of those individual products, then Microsoft would end up way ahead of Apple.

Taken another way, if Microsoft and Apple were to sell off their products/assets/divisions to the highest bidders, then Microsoft would end up with many times the receipts as Apple.

Microsoft is a much more profitable company than Apple and it also pays dividends to its shareholders, something that Apple doesn't.

What Apple does do better than Microsoft is to hype and market its products better than Microsoft. So, its marketing department might have more value than Microsoft's counterpart.
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Heck! I'm 65 and
Laraine Anne Barker 2nd Jul 2010
you've just put me in my coffin. Here was I thinking that was at least 20 years away. happy
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Ages ...
perronne 2nd Jul 2010
The leader of the largest Danish Firm (A P M?ller Shipping) will be 97 in a few weeks. He retired from full duties at age of 91 but still controls more than half the votes. He's still a very healthy man and go to his office twice a week - taking the stairs to his office on the 12th floor.

Marcus Tullius Cicero's freedman [and entrusted secretary and inventor of stenography] Marcus Tullius Tiro died 4 BC - on his estate and at the age of 99.

Most of my father's siblings became older than 90.

And you say that 55 is an age to talk about ?
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I agree. I always say that I'm getting closer to the light or that I'm not only over the hill I'm now careening out of control.

Look at Jimmy Dean's they saw what other companies like Wendy's and Orville Redenbacher?s and the problems they had with the loss of head's of their companies. Then Jimmy Dean's started distancing themselves from Jimmy and gave the buying public something very generic to focus on. With Jimmy's passing the company didn't miss a beat. The other 2 are still ?in my opinion? digging themselves out.

Apple needs to start finding themselves NOW before it becomes a real problem.
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My goodness.

I know we live in a youth-centered culture, but c'mon now. 55 is nowhere near the end of a useful life. I'm 58 and have never felt better...proper diet and lots of exercise can work wonders for even us old geezers... happy
No matter how rich they are. 'nuf said.
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RE: The truth Steve Jobs cannot hide from
DannyO_0x98 Updated - 2nd Jul 2010
All the projections and surmising found above me. While Apple has benefited from Jobs' vision, he really doesn't do everything or have every idea. Listen to his comments at D8, all the executive team meets weekly and tell every one else what is going on. Jobs says his greatest contribution is to bring focus. Those approaches might be teachable; that they are making money hand over fist should provide some internal validation to the approach. To assume that Jobs has not prepared or hasn't surrounded himself with capable folks ready to step in is really assuming a lot. He's had one very serious health scare, I would think that, regardless of who initiated it, he and the Board have discussed the issue. (As far as what the investors need to know, it's this: Jobs is in the job of running the company and for six months, Tim Cook had that job. I stand by my assertion that the particulars of why Jobs doesn't have the conn are irrelevant.)

That's all theoretical. I think the best example of a similar situation is Disney after Walt. The folks who had to succeed him in the vision areas did seem to lack confidence and were trying to guess what Walt would do. Its creative core did flounder until the next generation of talent began running the creative departments and strong personalities asserted themselves in the executive suites (Eisner, Katzenberg, Roy Disney, etc.)

But really, what does it matter? If you invest in Apple, make your choices and don't whine if it works out differently. If you aren't an investor - and I say this as a non-investor buyer of Apple products - worry not. They aren't the only company that can make appealing products. A lot of the people who really get worked up about this, it seems to me, weren't going to buy Apple stuff or aren't particularly respectful of Jobs any way.
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At 55 you're still a spring chicken. My wife received a liver transplant at age 63 which was 4 years ago. She's again a healthy person. The next time your heart flutter's just trade it in for a newer model.
Remember, life begins at 80.
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Only getting grandkids @ 55?
naibeeru 2nd Jul 2010
Dana: Wow - if you and your peers are only becoming grandparents @ 55, you are WAY behind the curve! I was 41 the first time, and that's fairly common in New Zealand. Not that it's necessarily good or bad (although it DOES speak to our woeful breakdown in society with children having children). But, 55 - again, wow! Better to have the grandkids earlier, I reckon, so you don't have to put up with their teenage crap when you're coming up on 70...
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I think it's sad
hammeroftruth 2nd Jul 2010
That all you care about is that you think he lied. How do you know he didn't know he was dying? Do you know anybody who has been seriously ill and recovered? How many of those were told that they were dying? Usually you are told that when you are close to the end of life and all attempts to stave off death have failed. You can be told that you could die if a procedure doesn't work, but rarely, you are told you are going to die unless you are real close. He was close. How close? No one but Steve and his doctor knows. Should he have told the SEC about his health? What does he say? I'm going to die? Or does he say that he is being treated like he said and later gets a liver transplant. When did he know he needed one to survive? What if he was told that he might need to have one if the other treatment doesn't work? Was he supposed to tell the SEC when he was going to have it, or when his doctor told him he might need one

God forbid, that something life threatening ever happens to you, but if it does, lets see how you place your priorities. Do you let your editor and co-workers and readers know right away, or do you concentrate on following your doctors orders and try to get better and hope that you never have to tell anybody you might be dying. It's not something anybody wants to say, because it entertains the possibility of your treatment failing and affects your confidence in getting better. I know this because I have had several friends that have had cancer and looked like they were going to die and to this day they are still living. They were never told that they were going to die. They were told that they needed to have a positive state of mind in order to beat their illness.
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I guess I just do not understand why Apple will live or die is so tied to Steve Jobs. Why this need of this front man is so important to Apple's fate. If Steve got killed in a car crash tonight my iMac would still work, if I wanted an iPod I could still order one. "The Media Hype is the problem." The company would do just fine if the "Bloggers" would keep their heads from exploding and reporting every day that Apple is dead because Steve is dead.
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RE: The truth Steve Jobs cannot hide from
TCollinsG3 Updated - 2nd Jul 2010
I'm sorry, but I think the whole premise here is just wrong. Dana, I don't know how closely you've been watching the Webcasts of Apple's keynotes at their Worldwide Developers Conference and other "special events" in recent years, but if you've been paying attention you would know that there are *several* others who are obviously not only luminaries with the company, but driving forces behind many of their new products. I'm not just talking about Jonathan Ive, who is mostly charged with Apple's prizewinning industrial design (and I do not think he is the most likely candidate for CEO), but also Phil Schiller, head of worldwide marketing, who gave the keynotes in Jobs's absence (I think he's definitely in the running) and Scott Forstall, the young rising star who has spearheaded mobile software development and has spoken at length about the iPhone in several keynotes. I think either one of these two has the best chance at becoming the public face of Apple, and of the two, more likely Schiller the day-to-day CEO.
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Nixxon was...
Gradius2 3rd Jul 2010
A total motherf* ! We all hope he is indeed in HELL!
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Apple's more than Steve Jobs
Ken_z 3rd Jul 2010
There is no question that Jobs is the most unique CEO around, but it seems to me that a major part of his success has been bringing in exception people and giving them room to excel. Jonathan Ive is the classic example.

In addition, Jobs has developed a company culture that is focused on building great products from the efforts of these bright people. People inside and outside the company have expectations of the company. They are high because Jobs made them high. I doubt that they will go into a free fall if Steve Jobs is no longer around. I certainly believe that everyone learned their lesson years ago when Jobs was kicked out of the company.

Another interesting factor is that Apple today has far more relationships with other companies than before. The music industry is an excellent example. So are movies and, soon, books. That's a stream of steady revenues from the cloud that other companies can only dream of.

So Apple is prepared for life without Steve.
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Steve Jobs is NOT a public figure
hiraghm@... 3rd Jul 2010
Steve Jobs, as much as I dislike him, shares the same rights to privacy as any other American. No, it's nobody's business what his health condition is, so long as he is able to do his job. If he can no longer do his job, then it is still none of our business, he just can't have the job anymore.

Steve Jobs *created* Apple! It's his company. He owes nothing to the millions of people for whom he's made it possible to earn a living and, for some, to get rich.

Boy, ZDNet is full of socialist jerks today.
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There's no cure for 55?
levinson 4th Jul 2010
Of course there is, it's called "56!" wink
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Oh Yes he is.
rdhalsteatzd 7th Jul 2010
When you create something that others come to depend on you certainly are responsible both physically and morally for the well being of those people. That they own you is a given, but it's a two way street once created.

Public figures do not have the same right to privacy given us poor folk and if in a position of importance depended on by others such as stock holders who provide the money to run the company, they have a responsibility to keep those people providing the money informed.

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