UnitedHealth wants to be Kaiser

By | July 23, 2010, 4:45am PDT

Summary: What the company seems to be building is a software suite that will help it see, and reduce, the real costs of using hospitals.

UnitedHealth has tried many ways to control its cost chain.

Often it works through its Ingenix unit, which its press releases don’t always identify as a subsidiary.

The link became public a few years ago when New York attorney general Andrew Cuomo called Ingenix a scheme to defraud.

Its database was low-balling the “usual and customary” charge on which out-of-network reimbursements were based, costing consumers billions.

As part of its New York settlement Ingenix had to set up an independent cost database and shut down the one it had built for itself and the rest of the industry.

Yesterday’s news, that Ingenix was buying Picis, a hospital software firm focused on emergency rooms and intensive care, shows it’s now trying a new strategy.

It’s trying to be more like Kaiser. That is it wants to control the hospitals and clinics it pays money to and see that they’re managed efficiently. Kaiser does this directly. It owns hospitals and clinics. UnitedHealth plans to do this indirectly, through Ingenix.

Through Ingenix, UnitedHealth has been on a health IT buying spree.

Last June it bought AIM Healthcare, whose software detects errors in health claims. In November it bought CareMetric, which handles hospital payments. In March it bought QualityMetrics, which measures patient outcomes. Now Picis.

Picis is important because the emergency room and intensive care units of a hospital are where costs can easily spiral out of control.

What the company seems to be building is a software suite that will help it see, and reduce, the real costs of using hospitals.

At the same time UnitedHealth is looking to cut the number of doctors and hospitals patients can see in its plans. It is profiling physicians and adding only those to its new networks who charge the least.

It doesn’t take a rocket scientist to figure out those who stay in its plans will also be those using the software Ingenix is buying to gain visibility and limits on costs. Who needs a profile when your software is watching them in real time?

In other words, UnitedHealth wants to control its cost chain, even if it doesn’t own it.

The moves are getting rave reviews on Wall Street. Profits are way up. The software diversification could also be behind industry moves to guarantee it can be paid for these “non-medical” costs. Lobbyists tell the press they want to pay for wellness. In fact UnitedHealth wants to pay for technology that does cost control.

Would United be doing this without health reform? I believe the answer is yes. It began its spending spree almost as soon as its previous cost control gambit, the “usual and customary” database game, was found out.

And from a public policy perspective we should ask, is this a bad thing? I think not.

Absent cost controls health care was becoming unaffordable for all but the wealthy, and the wealthy were being tempted by medical tourism. The costs of the poor were being shifted onto the middle class, and those who could afford to go without insurance.

Unless a common pool of health funds can defend itself through cost controls it can’t survive. To many it looks like the devil’s work, but in this case UnitedHealth is on the side of the angels.

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Disclosure

Dana Blankenhorn

Dana Blankenhorn has been a journalist, writer and part-time futurist for over 30 years. At the present moment I run only a personal blog in addition to my ZDNet open source blog. DanaBlankenhorn.Com has the subtitle The War Against Oil. In the past I have used it to write about political history, e-commerce, personal matters, some ideas related to open source, and The World of Always On, which is the idea of using sensors, motes and RFID to turn WiFi links into platforms for applications which live in the air. My IRA account at Schwab holds a few tech shares, most notably some Intel and Applied Materials, but there are no open source companies in it. I don’t even own any CBS stock.

Biography

Dana Blankenhorn

Dana Blankenhorn has been a business journalist since 1978, and has covered technology since 1982. He launched the Interactive Age Daily, the first daily coverage of the Internet to launch with a magazine, in September 1994.
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RE: UnitedHealth wants to be Kaiser
DanaBlankenhorn 23rd Jul 2010
@klumper That's sort of what Berwick is about. He has demonstrated how to do it. Now he's trying to set rules to assure it in all engagements paid for by Medicare.

Given the problem of Medicare fraud (I suspect insurance fraud is just as rampant) he has his work cut out for him, and the recent round of criminal prosecutions will help.

But now the hard work is beginning, at last, and the arguments (while continuing) are in the background. My job becomes covering the work rather than the argument, and I am happy about that.
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When companies are the driving force in reducing costs for medical care there needs to be a careful eye on them to ensure they are not cutting treatments or tests that are actually needed.

That was the problems with the HMOs - doctors made more money by denying treatment. The last thing I want to see is a new type of corporation practicing medicine with accountants. At that point there needs to be liabilities on the table to ensure honest and accurate care.

Let's fact it - does anyone believe that there will no reductions in the quality of treatment when corporations provide your care?
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RE: UnitedHealth wants to be Kaiser
DanaBlankenhorn 23rd Jul 2010
@Ken_z So you want a single payer system now?

Any system, in order to be self-sustaining, must have rules assuring that the system won't be fleeced. Public or private, doesn't matter.

What the health reform movement -- and it's both a public and private movement -- is trying to do through health IT is assure these decisions are made based on evidence and that the patient's health is protected.
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Bringing sensibilities
klumper 23rd Jul 2010
aka old fashioned common sense (aka good sense) to the management and oversight of health care is in > everyone's interest. This approach appears to be a small and smart step in the right direction by one of the large providers out there [caveat: any eye to caution being what Ken has cited above].

Now if we could only up the ante on proper (aka intelligent) oversight from the regulators in turn, to ensure UHG is cutting fat and gristle, and not meat, from the delivered services bone.
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RE: UnitedHealth wants to be Kaiser
DanaBlankenhorn 23rd Jul 2010
@klumper That's sort of what Berwick is about. He has demonstrated how to do it. Now he's trying to set rules to assure it in all engagements paid for by Medicare.

Given the problem of Medicare fraud (I suspect insurance fraud is just as rampant) he has his work cut out for him, and the recent round of criminal prosecutions will help.

But now the hard work is beginning, at last, and the arguments (while continuing) are in the background. My job becomes covering the work rather than the argument, and I am happy about that.

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