Will baby boomers drive health IT?

By | December 7, 2009, 6:48am PST

Summary: 50-somethings visit Web health sites regularly, we are a natural constituency for Electronic Health Records (EHRs), and things like remote diagnosis don’t faze us. But there is a bottom line. Everything comes back to privacy.

The AARP spent a little of its insurance profit recently putting on some dinners with consultant Michael Rogers and a bunch of 50-somethings, to talk about technology, then analyzing and publishing the results.

Surprise, the AARP constituency or “market demographic” likes technology. Especially health IT.

Folks in their 50s today were born in the 1950s. (Full disclosure. I’m right in the heart of this group. I hit my double-nickel birthday next month.)

Unlike the Woodstock Generation, most of us came of age in the era of the Apple II. A disproportionate number of us probably made our careers in computing. So the highly-educated among us have a natural affinity for tech, an acceptance of its quirks, and a desire to embrace it.

One thread that ran through all the discussions was a high demand for privacy and security, something health IT has been striving for since the 1990s HIPAA law was enacted. Thus the most important member of NCHIT David Blumenthal’s team may be his chief privacy officer.

If privacy and security are assured, with data breaches treated as theft and thieves given some assurance that jail time will follow their crimes, then boomers are ready to embrace all sorts of things, even implantable chips, according to Rogers’ dinner guests.

Already, 50-somethings visit Web health sites regularly, we are a natural constituency for Electronic Health Records (EHRs), and things like remote diagnosis don’t faze us.

But for most of us there is a bottom line.

“Everything comes back to privacy,” said one New Yorker. “We grew up reading
1984 and Brave New World. I don’t know if kids in high school even have to read these
anymore. 1984 sounds like a history book. But it’s still valid — those futuristic environments in which everything is known and controlled.”

Is that your bottom line, or did the AARP just get together a dinner or wealthy boomer elitists to push their views on the rest of you?

And to answer the New Yorker’s question. Both my kids read 1984 in high school. But Huxley’s Brave New World, in which people are classed as alphas, betas or gammas and given different lives, along with a daily dose of mind-altering soma, has mostly gone from the curriculum.

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Disclosure

Dana Blankenhorn

Dana Blankenhorn has been a journalist, writer and part-time futurist for over 30 years. At the present moment I run only a personal blog in addition to my ZDNet open source blog. DanaBlankenhorn.Com has the subtitle The War Against Oil. In the past I have used it to write about political history, e-commerce, personal matters, some ideas related to open source, and The World of Always On, which is the idea of using sensors, motes and RFID to turn WiFi links into platforms for applications which live in the air. My IRA account at Schwab holds a few tech shares, most notably some Intel and Applied Materials, but there are no open source companies in it. I don’t even own any CBS stock.

Biography

Dana Blankenhorn

Dana Blankenhorn has been a business journalist since 1978, and has covered technology since 1982. He launched the Interactive Age Daily, the first daily coverage of the Internet to launch with a magazine, in September 1994.
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Don't look at privacy, look at the need for it.
Ken_z 7th Dec 2009
I'm a bit older - hit 65 this year - and am still an avid fan
of Health IT.

When I look at privacy, however, I look for why we actually
need privacy.

The main reason is the insurance industry. There is such
an intensive drive for them to minimize their exposure
that we are past a normal time.

If we were to abolish pre-existing condition and genetic
risk factors in the insurance industry then we would be
able to do so much more. I would love a situation where
people could get a genetic scan, with results used in their
long term health care. Sadly that is not wise these days
as the insurance companies would simply refuse to cover
anyone who "may" have problem sometime in the future.
0 Votes
+ -
That's a shame.
tbensen@... 7th Dec 2009
It's a shame they don't read Brave New
World
in schools anymore, that was a good
book.
0 Votes
+ -
I liked it too
DanaBlankenhorn 7th Dec 2009
My kids also didn't get any Hemingway. They still did the Great Gatsby.

On the other hand, my son got to read 100 Years of Solitude, which is interesting even in translation.
I'm a bit older - hit 65 this year - and am still an avid fan
of Health IT.

When I look at privacy, however, I look for why we actually
need privacy.

The main reason is the insurance industry. There is such
an intensive drive for them to minimize their exposure
that we are past a normal time.

If we were to abolish pre-existing condition and genetic
risk factors in the insurance industry then we would be
able to do so much more. I would love a situation where
people could get a genetic scan, with results used in their
long term health care. Sadly that is not wise these days
as the insurance companies would simply refuse to cover
anyone who "may" have problem sometime in the future.

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