The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers. Here's how an integrated portfolio of technologies including self-service mobile apps, customer communities, and open product development is reshaping today's customer journey.
Enterprise Web 2.0
Dion Hinchcliffe on leveraging the convergence of IT and the next generation of the Web.
Dion Hinchcliffe is an expert in information technology, business strategy, and next-generation enterprises.
While a number of leading companies have succeeded in gathering their customers around them online, the process of socially engaging the external world increasingly looks like a zero sum game for the rest.
Today's rapidly shifting marketplace is pushing business innovation and agility to new levels, while the rising primacy of digital engagement and all data related to it undergoes a tug of war between the CMO and CIO. How will businesses recalibrate these strategic roles for this new reality?
Despite all-time high levels of adoption in many organizations, the early results have at times been decidedly mixed. However, this has long been the case with emerging tech, whether the next big "revolution" was ERP, CRM, cloud, etc.
The disruptive social cloud of people and data that is today's Internet has created all new business possibilities. Speakers at Oracle #CloudWorld this week explored how enterprises can organize better to take advantage of these opportunities.
As the gap between consumer social media and the enterprise finally seems to be closing a bit, the rise of big data, mobility, and dark social will all have their say this year.
There were many shifts in how businesses applied social media to how they worked last year. These were the most significant ones.
The consumer numbers of social media are well understood and it's the leading way people engage online. However, the numbers are a bit murkier for social business, yet an interesting picture has emerged.
The vast global firehose of social media today, combined with the emerging big data revolution, is now helping organizations accomplish things that were previously prohibitively expensive or even impossible.
While the big data buzz is making the headlines, it's also fast-becoming a genuine force in deriving strategic insight and actionable business intelligence from social media, as we see in each of these compelling case examples.