The proliferation of social networking silos, the growth of proprietary social media technologies, and fragmentation of digital conversation must be addressed. Here's one way we can do it and you're invited to contribute.
Enterprise Web 2.0
Dion Hinchcliffe on leveraging the convergence of IT and the next generation of the Web.
Dion Hinchcliffe is an expert in information technology, business strategy, and next-generation enterprises.
Just about every company seems to have a rapidly growing portfolio of social media applications today. This is fragmenting our knowledge, locking us in, reducing business utility, and holding back ROI for our organizations.
While the C-suite sometimes seems too crowded today, it's also clear that technology is underrepresented in the leadership circle as digital in all its forms deeply infuses the modern organization.
The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers. Here's how an integrated portfolio of technologies including self-service mobile apps, customer communities, and open product development is reshaping today's customer journey.
While a number of leading companies have succeeded in gathering their customers around them online, the process of socially engaging the external world increasingly looks like a zero sum game for the rest.
Today's rapidly shifting marketplace is pushing business innovation and agility to new levels, while the rising primacy of digital engagement and all data related to it undergoes a tug of war between the CMO and CIO. How will businesses recalibrate these strategic roles for this new reality?
Despite all-time high levels of adoption in many organizations, the early results have at times been decidedly mixed. However, this has long been the case with emerging tech, whether the next big "revolution" was ERP, CRM, cloud, etc.
The disruptive social cloud of people and data that is today's Internet has created all new business possibilities. Speakers at Oracle #CloudWorld this week explored how enterprises can organize better to take advantage of these opportunities.
As the gap between consumer social media and the enterprise finally seems to be closing a bit, the rise of big data, mobility, and dark social will all have their say this year.
There were many shifts in how businesses applied social media to how they worked last year. These were the most significant ones.