Earlier today software giant SAP unveiled their latest vision for enterprise social software, along with an integrated set of functional offerings that focus on delivering targeted business value. Is it enough?
Enterprise Web 2.0
Dion Hinchcliffe on leveraging the convergence of IT and the next generation of the Web.
Dion Hinchcliffe is an expert in information technology, business strategy, and next-generation enterprises.
The latest report from the Social Business Council shows that organizations have made significant progress towards embracing social media. It's also clear that there's plenty of hard work ahead.
Like we needed more confirmation that the cloud is where so much of our businesses are shifting. The evolution of Salesforce is just another proof point that social business will largely exist there too.
The emergence of new social networking services such as Pinterest and a growing base of disgruntled 3rd party developers for the leading services shows that changes in the social networking industry are far from over. It's also causing a rethinking of the business models and partner ecosystems of what's become the old guard, Facebook and Twitter.
As smart mobile devices and social media have become first-order ways in which we interact with the world and each other, they are becoming intertwined in ways that will have far-reaching impact.
With the hype sometimes seeming to reach a fever pitch, we take a look at how enterprises are really using big data along with the overall maturity of the new industry itself.
As some expected, the move to incorporate social media into the way enterprises get work their done has been a difficult one, yet traction increasingly appears to be at hand. Along the way, new software products continue to emerge in the Enterprise 2.0 space, continuing the variety and innovation needed to keep lift going as the industry matures into a major component of the software business.
With Microsoft finally making a major acquisition move in social software, are we now seeing the roll up of the entire social business industry? Or is this just an minor story in a vast parade of change when it comes to how enterprises are moving to social software?
Social networks like Facebook seemingly have a vast, ready-made audience for businesses to do just about whatever they need. Or are they just honey traps that make it easy for businesses to set up shop and lose control over their relationships and data? I explore the issues and strategies for making the most of external social networks.
As social business is adopted around the world, I take a look at the state of affairs in Germany and explore a success story in detail.