Enterprise Web 2.0

Dion Hinchcliffe

Archive: February, 2012

Dion Hinchcliffe on leveraging the convergence of IT and the next generation of the Web.

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Enterprise 2.0 success: Yum! Brands

By Dion Hinchcliffe | February 26, 2012, 3:55pm PST

Overcoming the organizational challenges to geographic distribution of employees is one of the primary use cases for enterprise social software. Part 5 in our ten part series on Enterprise 2.0...
Great Debate: Social enterprise - Fact or fiction? Live next Tuesday, Feb. 28th at 2pm ET

By Dion Hinchcliffe | February 23, 2012, 11:06am PST

Dennis Howlett and I finally get our ‘cage match’ on social business. We will debate whether or not the social enterprise is fact or fiction next Tuesday at 2pm ET. We’ll both...
Enterprise 2.0 success: BASF

By Dion Hinchcliffe | February 15, 2012, 11:57am PST

Industrial giant BASF wanted to bring its employees together and drive better business performance, but needed to ensure it was heading in the right direction and that uptake would ultimately...
Social business success: Burberry

By Dion Hinchcliffe | February 6, 2012, 4:54am PST

In their social business effort, the luxury goods designer was clearly thinking big: A true digital company must use digital channels through and through for all interaction.
Social business success: CEMEX

By Dion Hinchcliffe | February 1, 2012, 5:06am PST

Can an entrenched and highly traditional business culture handle a rapid adoption of internal social media? CEMEX, a $13.5 billion building materials supplier, shows how it’s done.