While a number of leading companies have succeeded in gathering their customers around them online, the process of socially engaging the external world increasingly looks like a zero sum game for the rest.
Enterprise Web 2.0
Dion Hinchcliffe on leveraging the convergence of IT and the next generation of the Web.
Dion Hinchcliffe is an expert in information technology, business strategy, and next-generation enterprises. He is currently Chief Strategy Officer at the digital business transformation firm Adjuvi. A veteran of enterprise IT, Dion has been working for two decades with leading-edge methods to bridge the widening gap between business and technology. He has extensive practical experience with enterprise technologies and he consults, advises, and writes prolifically on social business, IT, and enterprise architecture. Dion still works in the trenches with clients in the Fortune 1000, government, and Internet startup community. He is also a sought-after keynote speaker and is co-author of several books on 2.0 subjects including Web 2.0 Architectures from O'Reilly as well as the best-selling Social Business By Design from John Wiley & Sons (May, 2012.)
Today's rapidly shifting marketplace is pushing business innovation and agility to new levels, while the rising primacy of digital engagement and all data related to it undergoes a tug of war between the CMO and CIO. How will businesses recalibrate these strategic roles for this new reality?
Despite all-time high levels of adoption in many organizations, the early results have at times been decidedly mixed. However, this has long been the case with emerging tech, whether the next big "revolution" was ERP, CRM, cloud, etc.
The disruptive social cloud of people and data that is today's Internet has created all new business possibilities. Speakers at Oracle #CloudWorld this week explored how enterprises can organize better to take advantage of these opportunities.
As the gap between consumer social media and the enterprise finally seems to be closing a bit, the rise of big data, mobility, and dark social will all have their say this year.
There were many shifts in how businesses applied social media to how they worked last year. These were the most significant ones.
The consumer numbers of social media are well understood and it's the leading way people engage online. However, the numbers are a bit murkier for social business, yet an interesting picture has emerged.
The vast global firehose of social media today, combined with the emerging big data revolution, is now helping organizations accomplish things that were previously prohibitively expensive or even impossible.
While the big data buzz is making the headlines, it's also fast-becoming a genuine force in deriving strategic insight and actionable business intelligence from social media, as we see in each of these compelling case examples.
Earlier today software giant SAP unveiled their latest vision for enterprise social software, along with an integrated set of functional offerings that focus on delivering targeted business value. Is it enough?
The latest report from the Social Business Council shows that organizations have made significant progress towards embracing social media. It's also clear that there's plenty of hard work ahead.
Like we needed more confirmation that the cloud is where so much of our businesses are shifting. The evolution of Salesforce is just another proof point that social business will largely exist there too.
The emergence of new social networking services such as Pinterest and a growing base of disgruntled 3rd party developers for the leading services shows that changes in the social networking industry are far from over. It's also causing a rethinking of the business models and partner ecosystems of what's become the old guard, Facebook and Twitter.
As smart mobile devices and social media have become first-order ways in which we interact with the world and each other, they are becoming intertwined in ways that will have far-reaching impact.
With the hype sometimes seeming to reach a fever pitch, we take a look at how enterprises are really using big data along with the overall maturity of the new industry itself.
The best of ZDNet, delivered
- 1 The "Big Five" IT trends of the next half decade: Mobile, social, cloud, consumerization, and big data
- 2 Ten leading platforms for creating online communities
- 3 20 contemporary enterprise collaboration tools
- 4 Eight ways that cloud computing will change business
- 5 Today's enterprise collaboration landscape: Cloudy, social, mobile