The consumer numbers of social media are well understood and it's the leading way people engage online. However, the numbers are a bit murkier for social business, yet an interesting picture has emerged.
Enterprise Web 2.0
Dion Hinchcliffe on leveraging the convergence of IT and the next generation of the Web.
Dion Hinchcliffe is an expert in information technology, business strategy, and next-generation enterprises.
The vast global firehose of social media today, combined with the emerging big data revolution, is now helping organizations accomplish things that were previously prohibitively expensive or even impossible.
While the big data buzz is making the headlines, it's also fast-becoming a genuine force in deriving strategic insight and actionable business intelligence from social media, as we see in each of these compelling case examples.
Earlier today software giant SAP unveiled their latest vision for enterprise social software, along with an integrated set of functional offerings that focus on delivering targeted business value. Is it enough?
The latest report from the Social Business Council shows that organizations have made significant progress towards embracing social media. It's also clear that there's plenty of hard work ahead.
Like we needed more confirmation that the cloud is where so much of our businesses are shifting. The evolution of Salesforce is just another proof point that social business will largely exist there too.
The emergence of new social networking services such as Pinterest and a growing base of disgruntled 3rd party developers for the leading services shows that changes in the social networking industry are far from over. It's also causing a rethinking of the business models and partner ecosystems of what's become the old guard, Facebook and Twitter.
As smart mobile devices and social media have become first-order ways in which we interact with the world and each other, they are becoming intertwined in ways that will have far-reaching impact.
With the hype sometimes seeming to reach a fever pitch, we take a look at how enterprises are really using big data along with the overall maturity of the new industry itself.
As some expected, the move to incorporate social media into the way enterprises get work their done has been a difficult one, yet traction increasingly appears to be at hand. Along the way, new software products continue to emerge in the Enterprise 2.0 space, continuing the variety and innovation needed to keep lift going as the industry matures into a major component of the software business.