Dion Hinchcliffe

Dion Hinchcliffe is an expert in information technology, business strategy, and next-generation enterprises. He is currently Chief Strategy Officer at the digital business transformation firm Adjuvi. A veteran of enterprise IT, Dion has been working for two decades with leading-edge methods to bridge the widening gap between business and technology. He has extensive practical experience with enterprise technologies and he consults, advises, and writes prolifically on social business, IT, and enterprise architecture. Dion still works in the trenches with clients in the Fortune 1000, government, and Internet startup community. He is also a sought-after keynote speaker and is co-author of several books on 2.0 subjects including Web 2.0 Architectures from O'Reilly as well as the best-selling Social Business By Design from John Wiley & Sons (May, 2012.)

Latest Posts

Enterprise 2.0 a bright spot for software in 2012

Enterprise 2.0 a bright spot for software in 2012

As some expected, the move to incorporate social media into the way enterprises get work their done has been a difficult one, yet traction increasingly appears to be at hand. Along the way, new software products continue to emerge in the Enterprise 2.0 space, continuing the variety and innovation needed to keep lift going as the industry matures into a major component of the software business.

published June 25, 2012 by

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Should companies drive their traffic to Facebook?

Should companies drive their traffic to Facebook?

Social networks like Facebook seemingly have a vast, ready-made audience for businesses to do just about whatever they need. Or are they just honey traps that make it easy for businesses to set up shop and lose control over their relationships and data? I explore the issues and strategies for making the most of external social networks.

published June 4, 2012 by

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Social business in Australia

Social business in Australia

Social business adoption is growing around the world as organizations continue to apply social media to the way they work. I've spent the week in Australia learning about the challenges and opportunities of applying social strategically to businesses here.

published May 16, 2012 by

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CRM investments ramp due to social media and smart mobility

CRM investments ramp due to social media and smart mobility

New forms of customer relationship management are moving to the forefront of enterprise capabilities as companies begin a new era of investment in the function, says new data. But are companies really ready to get more social and mobile, or they just reacting to seemingly irresistible customer demand? The companies that understand how to employ new CRM trends strategically seem most likely to benefit.

published May 6, 2012 by

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Enterprise 2.0 success: News Corp

Enterprise 2.0 success: News Corp

Even though the media industry is being profoundly impacted by the rise of new forms of digital and social media, that doesn't mean they can't use these technologies effectively. As we continue our series on large-scale social business success stories, we examine what News Corp. has accomplished with its internal social network, OurNews.

published May 5, 2012 by

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Social business around the world

Social business around the world

We often think of social business as primarily a Western phenemenon, my trip last week across Asia and Eastern Europe shows that it's truly global, and sometimes quite different when it comes to platforms, business models, and expectations.

published April 24, 2012 by

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Enterprise 2.0 success: Yum! Brands

Enterprise 2.0 success: Yum! Brands

Overcoming the organizational challenges to geographic distribution of employees is one of the primary use cases for enterprise social software. Part 5 in our ten part series on Enterprise 2.0 success stories explores how global fast food leader Yum! brands rolled out social networking to virtually all of their corporate back office workers.

published February 26, 2012 by

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