New forms of customer relationship management are moving to the forefront of enterprise capabilities as companies begin a new era of investment in the function, says new data. But are companies really ready to get more social and mobile, or they just reacting to seemingly irresistible customer demand? The companies that understand how to employ new CRM trends strategically seem most likely to benefit.
Enterprise Web 2.0
Dion Hinchcliffe on leveraging the convergence of IT and the next generation of the Web.
Dion Hinchcliffe is an expert in information technology, business strategy, and next-generation enterprises.
Even though the media industry is being profoundly impacted by the rise of new forms of digital and social media, that doesn't mean they can't use these technologies effectively. As we continue our series on large-scale social business success stories, we examine what News Corp. has accomplished with its internal social network, OurNews.
Concepts from the gaming industry have become increasingly useful as a way of improving and optimizing how we get work accomplished for our businesses.
We often think of social business as primarily a Western phenemenon, my trip last week across Asia and Eastern Europe shows that it's truly global, and sometimes quite different when it comes to platforms, business models, and expectations.
We hear it all the time now, the drumbeat of consumerization. But what makes it different than tech revolutions of the past? It turns out, it's those very differences that make it more liable to forever change how we acquire and use information technology in the enterprise.
Overcoming the organizational challenges to geographic distribution of employees is one of the primary use cases for enterprise social software. Part 5 in our ten part series on Enterprise 2.0 success stories explores how global fast food leader Yum! brands rolled out social networking to virtually all of their corporate back office workers.
Dennis Howlett and I finally get our 'cage match' on social business. We will debate whether or not the social enterprise is fact or fiction next Tuesday at 2pm ET. We'll both bring our best arguments and when the dust settles, we'll all collectively be smarter on this topic du jour.
Industrial giant BASF wanted to bring its employees together and drive better business performance, but needed to ensure it was heading in the right direction and that uptake would ultimately succeed. Here's the story of how they achieved rapid viral growth of their Enterprise 2.0 platform last year.
In their social business effort, the luxury goods designer was clearly thinking big: A true digital company must use digital channels through and through for all interaction.
Can an entrenched and highly traditional business culture handle a rapid adoption of internal social media? CEMEX, a $13.5 billion building materials supplier, shows how it's done.