Industrial giant BASF wanted to bring its employees together and drive better business performance, but needed to ensure it was heading in the right direction and that uptake would ultimately succeed. Here's the story of how they achieved rapid viral growth of their Enterprise 2.0 platform last year.
Enterprise Web 2.0
Dion Hinchcliffe on leveraging the convergence of IT and the next generation of the Web.
Dion Hinchcliffe is an expert in information technology, business strategy, and next-generation enterprises. He is currently Chief Strategy Officer at the digital business transformation firm Adjuvi. A veteran of enterprise IT, Dion has been working for two decades with leading-edge methods to bridge the widening gap between business and technology. He has extensive practical experience with enterprise technologies and he consults, advises, and writes prolifically on social business, IT, and enterprise architecture. Dion still works in the trenches with clients in the Fortune 1000, government, and Internet startup community. He is also a sought-after keynote speaker and is co-author of several books on 2.0 subjects including Web 2.0 Architectures from O'Reilly as well as the best-selling Social Business By Design from John Wiley & Sons (May, 2012.)
In their social business effort, the luxury goods designer was clearly thinking big: A true digital company must use digital channels through and through for all interaction.
Can an entrenched and highly traditional business culture handle a rapid adoption of internal social media? CEMEX, a $13.5 billion building materials supplier, shows how it's done.
The 80,000-worker telecommunications giant began adopting social media inside the organization as far back as 2008. But Alcatel isn't stopping at basic social collaboration.
Social business is proving to be a strategic win inside the enterprise firewall. Dion Hinchcliffe highlights some success stories from the trenches.
We are not far from a tipping point in IT where the majority of business solutions come from workers and the lines of business via the cloud and newer mobile platforms. While this is a sea change in the way we look at software and data ownership and management, it's clearly under way. What will happen to the traditional IT department as consumerization takes place and what should organizations do to get ready?
The data keeps coming in: The sale of social business software continues to rise and is forecast to continue rising for years. But does that translate into adoption? New data shows that while adoption is slowing, it's indeed happening, with real benefits. If so, what are the most useful lessons we can take away from the early pioneers?
Ten strategies for making the "Big Leap" to next-gen mobile, social, cloud, consumerization, and big data
The "Big Five" IT trends are in the midst of making their impact felt in organizations around the world. Is this is a significant chance for IT to drive innovation and business agility at long last, or will the impact of these be the undoing of the classical era of IT? Here are some of the likely strategies that organizations will need to consider to make the "Big Leap" required to guide organizations into the 21st century with next-generation mobile, social business, cloud computing, consumerized IT, and big data.
The "Big Five" IT trends of the next half decade: Mobile, social, cloud, consumerization, and big data
In today's ever more technology-centric world, the stodgy IT department isn't considered the home of innovation and business leadership. Yet that might have to change as some of the biggest advances in the history of technology make their way into the front lines of service delivery. Here's an exploration of the top five IT trends in the next half decade, including some of the latest industry data, and what the major opportunities and challenges are.
Creating successful online communities is still more art than science, yet techniques and frameworks are now emerging to turn social business into a real discipline. This week we take a look at a new case study that explores metrics that can measure the intrinsic health of communities instead of looking purely at size as the defining barometer.
Regulated industries often have a difficult time adopting social media beyond simple outbound marketing. Fortunately, engaging with the marketplace and getting into the more interesting and valuable scenarios, such as Social CRM, is getting easier as solutions and frameworks for dealing with the legal and compliance issues emerge. I examine the recent discussions from a major financial services conference and summarize potential solutions.
New tools are emerging all the time to sift through social media and help companies determine their impact and relevance in the new medium. The freely available Social Business Index is a new melding of big data and social media to help companies get an comprehensive view of how they are represented in the world of social business.
With the Social CRM industry expected to top $1 billion in revenue in 2012, it's growing faster that just about any other segment of social business. Yet the classic challenges of dealing with newly empowered customers but slow-evolving enterprise processes are likely to mean plenty of lost opportunity. To catch up, how can companies better re-conceive the way that they will engage with the customers?
Salesforce's Marc Benioff continued his now-epic stream of social business thought leadership at this week's Dreamforce 2011 in San Francisco. The messaging was certainly world class and the slew of announcements this week will address many of the shortcomings or feature gaps in its social software product line. But is a company whose roots are in sales automation and cloud-based SaaS the right firm to take organizations fully into the social world of the 21st century?
The global growth of social media as a mainstream trend is the subject of regular news headlines these days. Yet the assumption is that most enterprises are either taking a wait-and-see attitude or are hopelessly behind consumer trends. The surprise is that enterprises have actually been holding steady behind the consumer world as they look towards the future of their workplace.
The best of ZDNet, delivered
- 1 The "Big Five" IT trends of the next half decade: Mobile, social, cloud, consumerization, and big data
- 2 Ten leading platforms for creating online communities
- 3 20 contemporary enterprise collaboration tools
- 4 Eight ways that cloud computing will change business
- 5 Today's enterprise collaboration landscape: Cloudy, social, mobile