Dion Hinchcliffe

Dion Hinchcliffe is an expert in information technology, business strategy, and next-generation enterprises.

Latest Posts

Should companies drive their traffic to Facebook?

Social networks like Facebook seemingly have a vast, ready-made audience for businesses to do just about whatever they need. Or are they just honey traps that make it easy for businesses to set up shop and lose control over their relationships and data? I explore the issues and strategies for making the most of external social networks.

June 4, 2012 by

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Social business in Australia

Social business adoption is growing around the world as organizations continue to apply social media to the way they work. I've spent the week in Australia learning about the challenges and opportunities of applying social strategically to businesses here.

May 16, 2012 by

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CRM investments ramp due to social media and smart mobility

New forms of customer relationship management are moving to the forefront of enterprise capabilities as companies begin a new era of investment in the function, says new data. But are companies really ready to get more social and mobile, or they just reacting to seemingly irresistible customer demand? The companies that understand how to employ new CRM trends strategically seem most likely to benefit.

May 6, 2012 by

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Enterprise 2.0 success: News Corp

Even though the media industry is being profoundly impacted by the rise of new forms of digital and social media, that doesn't mean they can't use these technologies effectively. As we continue our series on large-scale social business success stories, we examine what News Corp. has accomplished with its internal social network, OurNews.

May 5, 2012 by

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Social business around the world

We often think of social business as primarily a Western phenemenon, my trip last week across Asia and Eastern Europe shows that it's truly global, and sometimes quite different when it comes to platforms, business models, and expectations.

April 24, 2012 by

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