New forms of customer relationship management are moving to the forefront of enterprise capabilities as companies begin a new era of investment in the function, says new data. But are companies really ready to get more social and mobile, or they just reacting to seemingly irresistible customer demand? The companies that understand how to employ new CRM trends strategically seem most likely to benefit.
Enterprise Web 2.0
Dion Hinchcliffe on leveraging the convergence of IT and the next generation of the Web.
Dion Hinchcliffe is an expert in information technology, business strategy, and next-generation enterprises. He is currently Chief Strategy Officer at the digital business transformation firm Adjuvi. A veteran of enterprise IT, Dion has been working for two decades with leading-edge methods to bridge the widening gap between business and technology. He has extensive practical experience with enterprise technologies and he consults, advises, and writes prolifically on social business, IT, and enterprise architecture. Dion still works in the trenches with clients in the Fortune 1000, government, and Internet startup community. He is also a sought-after keynote speaker and is co-author of several books on 2.0 subjects including Web 2.0 Architectures from O'Reilly as well as the best-selling Social Business By Design from John Wiley & Sons (May, 2012.)
Even though the media industry is being profoundly impacted by the rise of new forms of digital and social media, that doesn't mean they can't use these technologies effectively. As we continue our series on large-scale social business success stories, we examine what News Corp. has accomplished with its internal social network, OurNews.
Concepts from the gaming industry have become increasingly useful as a way of improving and optimizing how we get work accomplished for our businesses.
We often think of social business as primarily a Western phenemenon, my trip last week across Asia and Eastern Europe shows that it's truly global, and sometimes quite different when it comes to platforms, business models, and expectations.
We hear it all the time now, the drumbeat of consumerization. But what makes it different than tech revolutions of the past? It turns out, it's those very differences that make it more liable to forever change how we acquire and use information technology in the enterprise.
Overcoming the organizational challenges to geographic distribution of employees is one of the primary use cases for enterprise social software. Part 5 in our ten part series on Enterprise 2.0 success stories explores how global fast food leader Yum! brands rolled out social networking to virtually all of their corporate back office workers.
Dennis Howlett and I finally get our 'cage match' on social business. We will debate whether or not the social enterprise is fact or fiction next Tuesday at 2pm ET. We'll both bring our best arguments and when the dust settles, we'll all collectively be smarter on this topic du jour.
Industrial giant BASF wanted to bring its employees together and drive better business performance, but needed to ensure it was heading in the right direction and that uptake would ultimately succeed. Here's the story of how they achieved rapid viral growth of their Enterprise 2.0 platform last year.
In their social business effort, the luxury goods designer was clearly thinking big: A true digital company must use digital channels through and through for all interaction.
Can an entrenched and highly traditional business culture handle a rapid adoption of internal social media? CEMEX, a $13.5 billion building materials supplier, shows how it's done.
The 80,000-worker telecommunications giant began adopting social media inside the organization as far back as 2008. But Alcatel isn't stopping at basic social collaboration.
Social business is proving to be a strategic win inside the enterprise firewall. Dion Hinchcliffe highlights some success stories from the trenches.
We are not far from a tipping point in IT where the majority of business solutions come from workers and the lines of business via the cloud and newer mobile platforms. While this is a sea change in the way we look at software and data ownership and management, it's clearly under way. What will happen to the traditional IT department as consumerization takes place and what should organizations do to get ready?
The data keeps coming in: The sale of social business software continues to rise and is forecast to continue rising for years. But does that translate into adoption? New data shows that while adoption is slowing, it's indeed happening, with real benefits. If so, what are the most useful lessons we can take away from the early pioneers?
Ten strategies for making the "Big Leap" to next-gen mobile, social, cloud, consumerization, and big data
The "Big Five" IT trends are in the midst of making their impact felt in organizations around the world. Is this is a significant chance for IT to drive innovation and business agility at long last, or will the impact of these be the undoing of the classical era of IT? Here are some of the likely strategies that organizations will need to consider to make the "Big Leap" required to guide organizations into the 21st century with next-generation mobile, social business, cloud computing, consumerized IT, and big data.
The best of ZDNet, delivered
- 1 The "Big Five" IT trends of the next half decade: Mobile, social, cloud, consumerization, and big data
- 2 Ten leading platforms for creating online communities
- 3 Eight ways that cloud computing will change business
- 4 20 contemporary enterprise collaboration tools
- 5 The major enterprise collaboration platforms and their mobile clients