Dion Hinchcliffe

Dion Hinchcliffe is an expert in information technology, business strategy, and next-generation enterprises. He is currently Chief Strategy Officer at the digital business transformation firm Adjuvi. A veteran of enterprise IT, Dion has been working for two decades with leading-edge methods to bridge the widening gap between business and technology. He has extensive practical experience with enterprise technologies and he consults, advises, and writes prolifically on social business, IT, and enterprise architecture. Dion still works in the trenches with clients in the Fortune 1000, government, and Internet startup community. He is also a sought-after keynote speaker and is co-author of several books on 2.0 subjects including Web 2.0 Architectures from O'Reilly as well as the best-selling Social Business By Design from John Wiley & Sons (May, 2012.)

Latest Posts

When online communities go to work

When online communities go to work

While the debate continues on about whether consumer social networking is an effective model for how we should run our organizations in the future, one under-appreciated online phenomenon is quietly and steadily remaking the very notion of business itself.The world of online communities has evolved with social computing to become one of the most powerful new models for getting work done. Read my exploration of "When online communities go to work."

published March 22, 2010 by

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Webciety and Enterprise 2.0: A snapshot of today's social computing conversations

Webciety and Enterprise 2.0: A snapshot of today's social computing conversations

Though smaller than in year's past, Germany's CeBIT trade show in Hanover this week remains one of the giants of the industry and is a must-attend event for much of Europe's technology leaders. For the last two years, I have been participating in Webciety, a show within a show that explores the emerging 21st century digital lifestyle.Here is a breakdown of how Europe is looking at Enterprise 2.0 adoption and how it affects us as well.

published March 4, 2010 by

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The Facebook imperative for enterprise software

The Facebook imperative for enterprise software

Marc Benioff, CEO of Salesforce, the well-known CRM and cloud computing company (and now soon-to-be social software vendor) wrote a guest post on TechCrunch late last week making the case for “why enterprise software should take its cues from Facebook and become more social.” What then does this mean for the future of IT and what impacts will social computing ultimately have on the enterprise.

published February 28, 2010 by

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Making government more open and social

Making government more open and social

Can social tools and community-based approaches truly help our government function better and operate more efficiently? Will open access to government data create important new opportunities for citizens and increase transparency? As we'll see, these two questions are currently top-of-mind in many public sector policy discussions this year. The questions also herald underlying forces at work in the government landscape in many countries around the world, including the United states.Here are some of the initiatives that are taking place this year and what's happening with Government 2.0 as 2010 begins to heat up.

published February 27, 2010 by

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Ten emerging Enterprise 2.0 technologies to watch

Ten emerging Enterprise 2.0 technologies to watch

Two significant and closely related trends in enterprise computing this year are the growth of Software-as-a-service (SaaS) and social computing. By most accounts, both are gaining ground fairly rapidly while still not being used for core business functions or mission critical applications in most large firms, at least not yet.Here's a breakdown of what Enterprise 2.0 technologies and products to watch this year.

published February 22, 2010 by

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First impressions of Google Buzz: Smart, useful, long road ahead

First impressions of Google Buzz: Smart, useful, long road ahead

Earlier this afternoon Google Buzz went live after a comprehensive launch event streamed live over YouTube. Buzz is a brand-new social tool that helps users to share updates, links, photos, videos, and more with the online world at large. Aimed at consumers and eventually enterprises, Buzz is Google's most serious Social Web play yet. Find out why with my detailed breakdown and analysis.

published February 9, 2010 by

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SAP's 12Sprints joins the social enterprise bandwagon

SAP's 12Sprints joins the social enterprise bandwagon

I spent some time this morning working with SAP's new 12Sprints collaboration service, which was announced earlier this week. Available free in open beta immediately, it's a cloud-based service that's a cross between Basecamp and Google Wave and is ostensibly designed for team collaboration. Not incidentally, 12Sprints is also clearly a social application and it includes viral invitation, extensive commenting and discussion capabilities, and interesting new twists on measuring community opinion such as real time consensus tracking. Here's my analysis and breakdown.

published February 3, 2010 by

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Social CRM: Ground zero for Enterprise 2.0 in 2010

Social CRM: Ground zero for Enterprise 2.0 in 2010

There's been some debate recently on whether Social CRM is part of the broader Enterprise 2.0 story. I try to answer the question and explore some of the latest thinking on social business and how it can help transform the customer relationship for real competitive advantage.

published February 3, 2010 by

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The app store: The new "must-have" digital business model

The app store: The new "must-have" digital business model

Amazon announced today that it was opening up its Kindle reader device to 3rd party applications to be distributed later this year in the Kindle Store.This news was just one more in a string of announcements from platform vendors large and small that they're getting the message: The app store model that Apple has proved so successfully with the iPhone is becoming the next frontier when it comes to next-generation software distribution that creates clear value for both customers and companies alike.What will then mean for software distribution models of the future? You can bet they will look a lot like the Apple App Store...

published January 21, 2010 by

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The social Web in 2010: The emerging standards and technologies to watch

The social Web in 2010: The emerging standards and technologies to watch

The emergence of Facebook, Twitter, and the rest of the social Web as a global force in the last several years has done a great deal to highlight their potential to fundamentally alter the way we communicate and collaborate both at home and in business. However, despite the movement of social computing into our daily lives we're all clearly on a long journey together as the technologies themselves emerge from infancy.The state-of-the-art today when it comes to the social computing environments that surround us now -- in our browsers, mobile devices, and elsewhere -- underscore how much more we have left to do to make these new modes of digital conversation and discourse become mature, efficient, safe, and truly useful.Fortunately the Web doesn't stand still and there continues continues to be rapid research and development when it comes to the mechanics of today's online social universe. There are many new efforts under way to refine and improve the world of social media, some of which we'll explore here and many which are just beginning...

published January 20, 2010 by

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Fixing IT in the cloud computing era

Fixing IT in the cloud computing era

The reality of cloud computing as it exists today already offers significant potential to IT departments that want to cut costs, lighten their infrastructure footprint, and adopt agile new technologies. Whether it's private clouds or public ones, all signs point towards it being one of the top new approaches for enterprise IT for 2010. This is coming right at a time when traditional enterprise models for IT have come under increasingly sharp criticism for failure to perform, including most recently SOA and just about any "big system" enterprise project these days.Most would agree that something needs to change, and the cloud might be the first compelling escape route from a long-standing conundrum: How can we connect information technology directly to the business in a much more effective and less failure-prone way than we do now? I explore the latest debate surround enterprise IT and how cloud computing will augment or even entirely replace IT eventually.

published January 7, 2010 by

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ZDNet's Enterprise Web 2.0: The top 10 posts of 2009

ZDNet's Enterprise Web 2.0: The top 10 posts of 2009

As we get ready to enter the final year of the decade, here's a round-up of what you found interesting here on Enterprise Web 2.0 based on actual readership. We'll see what the new year brings us but 2009 was full of notable developments that will have a lasting impact to way we using technology in business.This year was a significant one for next-generation IT and business, particularly with the rapid rise of cloud computing and emerging trends in social computing. The "Great Recession" of 2009 itself was also a significant topic as well as strategic business transformation using Web 2.0 technologies.Based on what readers here found most interesting or otherwise worthy of their attention, here's a breakdown of what the top 10 posts here on ZDNet's Enterprise Web 2.0, in reverse order.

published December 21, 2009 by

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Enterprise 2.0: The 2009 year in review

Enterprise 2.0: The 2009 year in review

It's that time of year again, when we look back at the year that was while making next year's technology and business predictions. 2009 was an exciting year across the board for all things Web 2.0 in the enterprise and related topics. I often find that it's when we take time to look back at the big picture that we get the best sense for what's actually happening in the marketplace today.I'm starting first with Enterprise 2.0 here in this post and then cloud computing and next-generation SOA over the next couple of weeks, with the year-in-reviews first and then predictions, so please stay tuned.

published December 17, 2009 by

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What will power next-generation businesses?

What will power next-generation businesses?

The ongoing and seemingly inexorable decline of traditional media continues to be the canonical example of what happens when the ground rules get changed in an industry that is fundamentally unable to adapt to new market conditions. A great analysis recently posted by Umair Haque at Harvard Business underscores the point: The so-called new normal is starting to seem more and more foreign the deeper we go into the 21st century than most organizations may yet be willing to believe.Here's an exploration of what will likely drive forward next-generation businesses in the 21st century.

published December 10, 2009 by

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The cloud computing battleground takes shape. Will it be winner-take-all?

The cloud computing battleground takes shape. Will it be winner-take-all?

This year has been one of relatively grand alliances between emerging cloud computing vendors as they fill holes in their capabilities and try to create appealing one-stop enterprise cloud services.We’ve seen major announcements so far from IBM and Juniper, Cisco/EMC/VMware, and most recently BMC and Salesforce. There are many other smaller initiatives that have formed as well and all of these efforts underscore several key points for those businesses trying to understand the real strategic benefits of the cloud including cost, agility, and scalability.In the end we have some momentus choices; here's how to take the high road when it comes to enterprise cloud computing.

published November 24, 2009 by

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