3D LCD HDTV shipments continue to show healthy growth despite consumer apathy

3D LCD HDTV shipments continue to show healthy growth despite consumer apathy

Summary: Many consumers have been less than enthused about 3D TVs, whether because of a lack of viewing options, the additional cost of the sets, or the need to wear glasses while watching 3D content. Nonetheless, the shipments of 3D LCD televisions continue to grow significantly, according to market research firm NPD DisplaySearch.

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TOPICS: Hardware
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Many consumers have been less than enthused about 3D TVs, whether because of a lack of viewing options, the additional cost of the sets, or the need to wear glasses while watching 3D content. Nonetheless, the shipments of 3D LCD televisions continue to grow significantly, according to market research firm NPD DisplaySearch.

Just from the second quarter to the third quarter of this year, 3D LCD shipments increased by 27 percent, with manufacturers predicting an additional 30-percent increase from Q3 to Q4. Growth in passive 3D appears to be outstripping growth in active 3D, as passive saw quarter-to-quarter growth of 34 percent, whereas active had an increase of 23 percent. Passive 3D requires cheaper, lighter glasses than its active counterpart, which could be giving it an edge in the marketplace.

DisplaySearch says that TV makers' continued promotion of 3D, along with dropping prices, have given the new technology a boost in living rooms, despite "many questions about the lack of 3D content and services, as well as end-users’ needs." Currently, about 7 percent of LCD shipments are 3D, and that number is expected to climb to nearly 11 percent by the end of 2012.

What are your feelings about 3D TVs? Do you own one? Would you consider buying one if prices were comparable to 2D sets? Let us know in the Talkback section.

Topic: Hardware

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Talkback

11 comments
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  • RE: 3D LCD HDTV shipments continue to show healthy growth despite consumer apathy

    That's only because most higher end TVs are including 3D. It doesn't mean anyone is using it.
    bobiroc
    • That was my thought exactly

      @bobiroc

      If I bought a new TV today it would almost certainly have 3D but it wouldn't be the reason I bought it. I just wouldn't buy bottom of the barrel and more than likely the TV I'd want would include 3D. That said I would like to watch a football game in 3D.
      LiquidLearner
      • RE: 3D LCD HDTV shipments continue to show healthy growth despite consumer apathy

        @LiquidLearner

        To each is own but most people I talk to do not like 3D all that much. They complain about headaches and that the viewing experience is less then ideal even if you are sitting straight in front of the screen. They do not like wearing the glasses either.

        My father bought a nice new TV not too long ago to replace his aging and broken rear projection TV and he went out and spent a fortune on replacing movies with 3D versions and bought extra glasses. He was so excited until he asked if everyone wanted to watch a 3D movie and we all said no. He then watched one later and said 3D sucks. He was able to return some of the unopened 3D movies.

        I think the technology needs to mature a bit more so for now if I want to see something in 3D I will stick to real life.
        bobiroc
    • Agreed......

      @bobiroc

      Just imagine having a Super Bowl party and having to dig up 30 pairs of glasses to watch a game in 3D!!!

      Current 3D technology is not good enough yet, and those 3D movies only have a few scenes that are really 3D with the rest of the movie as standard, yet you have to watch the whole thing with those stupid glasses. When real 3D is available with out the glasses, (and the headaches), I'll consider it. Meanwhile, I'll stay away from 3D for now.
      linux for me
  • I had the opportunity to buy a 70" 3D tv for $1000, and I passed.

    I think the technology is still sorting itself out, with conflicting systems that either halve the response time or the brightness. I'm waiting for a clear winner in the 3D space before I drop my money--and it had better be in the $500 range or I'll never cough it up.
    Geedavey
  • RE: 3D LCD HDTV shipments continue to show healthy growth despite consumer

    Envious lot! You are the same people that said"If man were meant to fly then God would have given us wings"and"Nobody could exceed more than 25 miles an hour in a car because it would suffocate."
    Just because you do not have the money or the vision handicap to watch 3D it does not mean that it is a bad technology!
    Cubanoloco
  • RE: 3D LCD HDTV shipments continue to show healthy growth despite consumer apathy

    It seems vendors have strong-armed us into buying 3D TVs even though there's hardly any 3D content to consume. Virtually all TVs with WiFi have 3D whether you want it or not.

    To use it, you need to buy a 3D Blue-Ray player and some 3D movies, or pay for it "On Demand", which is a much greater expense above and beyond the TV.

    At some point in the future, I expect that the price of 3D content will plummet and more content providers will actually deliver it. By then, most TVs will support it already.
    zdnet@...
  • RE: 3D LCD HDTV shipments continue to show healthy growth despite consumer

    "Because of a lack of knowledge my people perish". how true! For your information Directv has 4 dedicated channels to 3D programming and 1channel out of the 4 channels is a pay per movie channel. So you do not have to buy a 3D Blue-Ray player if you do not buy movies! It is a matter of personal taste! No extra charge for the 3D channels from Directv. Oh! Vendors do not strong- arm anyone into buying anything,you have the last word....Yes or No.
    Cubanoloco
  • RE: 3D LCD HDTV shipments continue to show healthy growth despite consumer apathy

    i am watching Movies in 3d SO beautiful picture see like as real in my life best thing in 3D TV .
    amkeabhi123
  • RE: 3D LCD HDTV shipments continue to show healthy growth despite consumer apathy

    There is only one way to watch 3d for the buying public;
    the screen itself must do the left/right syncing before it reaches the viewer's eyes. In other words, no glasses needed! I believe there are some manufacturers out there boasting of products that do not need glasses to view 3d renditions. The science needs to progress a little more and broadcasting needs to be on parr with the hardware advancements before I would entertain the thought of going off the deep end on a 3d tv purchase. I say that because you can almost bet on the fact that once the accepted technology is perfected, so goes the pricing of the units themselves in an upward spiral.
    foxfour
  • RE: 3D LCD HDTV shipments continue to show healthy growth despite consumer apathy

    I always wondered about the flaws of a 3D TV. This article has solved everything. Thank you. FPR is the technological revolution in 3D TV.
    bansalambika