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Apple's new AirPlay feature to be supported by third-party speakers, AV receivers

By | September 1, 2010, 5:38pm PDT

Summary: While the whole world debates the merits of the new Apple TV, including my ZDNet colleagues here and here, Apple made another announcement today that could impact the home theater. By introducing AirPlay, which allows you to stream iTunes to audio devices via wired or wireless networks, the company is finally eliminating the various hurdles [...]

While the whole world debates the merits of the new Apple TV, including my ZDNet colleagues here and here, Apple made another announcement today that could impact the home theater. By introducing AirPlay, which allows you to stream iTunes to audio devices via wired or wireless networks, the company is finally eliminating the various hurdles that third-party equipment makers and consumers have had to deal with when it comes to accessing iTunes tracks and playlists.

Of course, there are ways to stream iTunes to devices today, such as Sonos’ Zone Players, Logitech’s Squeeze devices, and Apple’s own Airport Express router, as well as HTPCs running Windows Media Center and DLNA-certified products (though DLNA devices can’t access iTunes playlists natively.) Now, however, it appears that Apple will partner with audio equipment makers like Denon, JBL, and Marantz to let them create speaker systems, AV receivers, and the like that support AirPlay.

That means these speaker systems will no longer need a docked iPod or iPhone attached to them in order to play your music. In fact, you can use your Apple handheld product to serve as a remote for AirPlay functions (or as the source for your streamed songs). It might mean new (and cheaper) competitors for Sonos’ multiroom audio solution, though there’s no reason Sonos couldn’t create products with AirPlay support as well.

The new Apple TV will support AirPlay, which means that you won’t even need an additional device to stream iTunes music to your HDTV and any home theater system connected to it. Then again, if you already have another media streamer or don’t want to obtain the Apple TV, it’s good to know there will finally be more options to access your iTunes library more easily elsewhere in your house.

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Sean Portnoy is a freelance technology journalist.

Disclosure

Sean Portnoy

Sean Portnoy is a freelance technology journalist; currently, all work that Sean does is on a contractural basis. Sean has also written corporate communications documents for CA.

Sean does not accept gifts from companies he covers. All hardware products he writes about are purchased with his own funds or are review units covered under formal loan agreements and are returned after the review is complete.

Biography

Sean Portnoy

Sean Portnoy started his tech writing career at ZDNet nearly a decade ago. He then spent several years as an editor at Computer Shopper magazine, most recently serving as online executive editor. He received a B.A. from Brown University and an M.A. from the University of Southern California.

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