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DVR functionality could be built into an Apple TV

By | December 19, 2011, 4:34am PST

Summary: In recent briefings to media executives about its plans for an eventual Apple television, the company floated a number of ideas to shake up how you watch video in your living room. While some will seem familiar or obvious at this point — Siri-based voice controls and iCloud integration — integrating DVR capabilities hadn’t been [...]

In recent briefings to media executives about its plans for an eventual Apple television, the company floated a number of ideas to shake up how you watch video in your living room. While some will seem familiar or obvious at this point — Siri-based voice controls and iCloud integration — integrating DVR capabilities hadn’t been bandied about as much.

So let the speculation begin about how those DVR functions would work. Would they just be for shows rented or purchased from iTunes, giving you the ability to offload content so you wouldn’t have to rely so much on streaming? Or would this include the ability to record content from the Apple TV itself, which would put it in competition with pay TV providers’ own DVRs?

The latter case would once again suggest that Apple is gunning for cable and satellite companies as much as it is other TV manufacturers. If it could get enough content providers on board, the company could provide its own subscription plan for those who are no longer interested in a full slate of cable channels and just want to watch certain programs easily at any time. At a time when cable rates are rising thanks to channels like ESPN asking more for its programming, an Apple TV ecosystem could lead to a lot more cord-cutting.

We have no idea precisely when Apple will roll out any new TV products, but its openness with media execs suggests that it’s thinking big — as usual.

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Sean Portnoy is a freelance technology journalist.

Disclosure

Sean Portnoy

Sean Portnoy is a freelance technology journalist; currently, all work that Sean does is on a contractural basis. Sean has also written corporate communications documents for CA.

Sean does not accept gifts from companies he covers. All hardware products he writes about are purchased with his own funds or are review units covered under formal loan agreements and are returned after the review is complete.

Biography

Sean Portnoy

Sean Portnoy started his tech writing career at ZDNet nearly a decade ago. He then spent several years as an editor at Computer Shopper magazine, most recently serving as online executive editor. He received a B.A. from Brown University and an M.A. from the University of Southern California.

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RE: DVR functionality could be built into an Apple TV
backrma1@... 9th Jan
Hi
We just bought two SONY Blu-Ray players with Google TV built in!
It does so much!!!! Check it out.
We also have Apple TV2 and love that also.
Lets hope they do not step on anyone's DVR Patents. TiVo likes to sue everyone else that makes something with DVR functionality.

Also aside from the voice control functionality I already accomplish this with a Windows Media Center HTPC with a digital HD tuner and using my XBox as a Media Extender I can even have whole home DVR funtionality including watching on any of my computers.
@bobiroc

It's not just the ability to do something that makes a product (or a combination of products - as in your example) a success in the market place but rather it's a combination of "ease of use", price and capability that ultimately matters how successful a product will be.

When the iPhone first was introduced, the Blackberry phones could do everything that the iPhone could do plus they were enterprise grade devices. But the iPhone's "ease of use" and a combination of features bundled together at a price point below stand-alone devices offering the same capabilities ultimately allowed the iPhone to enjoy the success it has achieved.
@bobiroc
The issue with the Microsoft solution is that the average consumer is never going to buy so many pieces, set them up and do all the trouble shooting to get it to work.
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@anono
Desktop for hosting iTunes? Check.
Apple TV for streaming iTunes? Check.
iPad for AirPlay? Check.
TV for viewing it all? Check.

Microsoft's solution:
Xbox for everything? Check.
TV for viewing it all? Check.

MS FTW
@anono
A) I am guessing one of the basic points of the Apple made TV will be not to have an Apple TV and TV.

B) The MS solution doesn't give you AirPlay. While Apple offers iPad as a way to get extra features, it's not necessary to be on par with MS.

C) With iCloud, you don't need Desktop iTunes hosting. But again, I would probably recommend you get a computer anyways. Clearly researching on your Xbox isn't making you sound very informed.
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AirPlay is a feature?
toddybottom 19th Dec
@anono
Bzzzt. Try again. AirPlay is a bandaid to make up for the fact that AppleTV has absolutely no onboard storage.
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@toddybottom
http://en.wikipedia.org/wiki/Feature_(software_design)
Yup. Clearly researching on an Xbox isn't going that great.

See point A. I'm pretty sure one of the main points of an Apple made TV is to get rid of Apple TV.
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anono for the fail
toddybottom 19th Dec
@anono
Most of my surfing nowadays is on my iPhone or iPad.

anon FAIL (tm)
@toddybottom
If whatever argument you are trying to make includes anyone believing you own an Apple product.

Your argument = FAIL.
@anono

I am not sure I agree with your average consumer point. Sure while it sounds all great and dandy to have a totally integrated system and it does have it's advantages like possibly set up it has it's disadvantages too. What if you want to get a new TV and you have pay more to get a new Apple TV with integrated DVR. With today's modern TVs hooking up with one HDMI cable for both digital video and sound the setup is not all that complicated. Most TV Providers do the setup when you install anyway too.

I think having separate systems is way more flexible in this scenario and the consumer will have to decide what is best for them. Locking into Apple is NOT the answer.
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@bobiroc
Personally, I have never considered getting DVR before, but if it came integrated with the TV (Apple or others) I might use it every once in a while.

What does a future TV made by Apple potentially having DVR have to do with lock ins? I can understand games and movies, which I imagine won't work with anything but Apple. Although for movies, I imagine there'll be ways to get your content out. But how is having an Xbox any better in that regard. It's not like you can buy an Xbox game and play it on anything else if you decide to get rid of your Xbox.

If you are convinced all lock ins are NOT the answer (as opposed to just Apple lock ins), you might want to steer clear of Windows 8 based on what I hear about the App Store.
@anono

You cannot compare a video game to something more universal like a movie or music. Some may find an all inclusive device beneficial and other may not and that is the only point I am trying to make.

As far as Windows 8 and the App store goes only time will tell to what that is all about. The difference with Windows 8 is that you can use applications you purchase outside of the app store on it unlike some other Tablets. I just find that Apple is a bit more tight in locking people in than others. If you want to use your iDevice on a stereo you have to use basic headphone connection or get their Airplay support. Other devices use standard networking access and even consoles like the XBOX and PS3 support that where you need iTunes to use the Apple media. I can record using windows MCE and play it on just about anything Microsoft or not. From what I have seen with Apple that is not the case.
@bobiroc I have to agree on the separate setup. I would like to see them add more functionality but keep the Apple TV close to how it is now physically. I like the portability and as it is now with on Apple TV I can easily use it in any run in the house with a TV. More than likely I would not jump on an actual Apple TV.
I can't believe Apple will actually embed this hardware within the TV and, like the phone industry did, create "disposable" TV sets destined to become obsolete after few years. The is no way it can easily be made tolerant to the incredible pace at which hardware evolves these days.
Let's hope this new magical technology is external.
@TheCyberKnight

If you talk to some they will tell you that having a separate DVR or Media Disc player is not what people want because it is too complicated. They rather have something that is totally integrated so while it works it is great but heaven forbid something happens and you have to scrap the whole unit and risk losing everything. Or if you want to get an upgrade on lets say a TV screen size you have to buy everything all over again.

Then there are people like me that like the separate units because if I want to replace my old Projection TV with a flat panel I can and still have all my media in tact. Plugging in a single HDMI cable or even if I have to use Component is not all that hard.
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So...which OS?
ReadWryt (error) 19th Dec
...yeah, building something on Windows is one thing, or even running a Windows variant on an XBOX is another...but the clincher will ultimately be which OS does Apple use? Is this thing going to have a stripped down version of OS X like AppleTV did, or is it going to run iOS, making it essentially the Apple iMaxiPad?
@ReadWryt (error)

The underlying operating system is the same in both MacOS X and iOS: UNIX
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Considering Apple TV no longer has a hard disk, and relatively little memory, one wonders where they are going to store the DVR media files ?
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Thats the bandaid called AirPlay
toddybottom 19th Dec
@neil.postlethwaite@...
The idea is to make you pay for a $500 iPad or a $1500 iMac to store your media files. Apple's current solution is a mess of bandaids meant to make up for very poor design decisions. iPhone is the best smartphone, iPad is the best tablet, but Apple TV is a complete and utter disaster from a design point of view. Let's not even talk about the huge lock-in since Apple TV only works with Apple products.
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RE: DVR functionality could be built into an Apple TV
neil.postlethwaite@... Updated - 19th Dec
@toddybottom
Perhaps if they stuck a 2nd hard disk for mirroring into a TimeCapsule, I might have a passing interest

In the meantime I'll stick to a Synology NAS and WDTVlive and assorted laptops, iThing'ys and multiple locked down and bespoke incompatible Set-top boxes in the house.

--

Hoever, if they took an iPod Touch/iPad and integrated it into a TV, and allowed USB attachment, you can half see where they are coming from - ta 40" TV removes the need for a Retina Display/10" LCD, Aluminium Unibody, Facetime (unless you want to play NCIS ), and much other miniturised and expensive componentry.

Wonder how much

- 40" LED panel
- Muklti-touch Touchscreen for above
- iPod Touch gubbins to make the above an IOS device

would cost.

An Apple TV is almost like an iPod Touch/iPad XL.
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@toddybottom/NonZealot... Last time I checked, it works fine with my Windows PC running iTunes. And before you jump in saying iTunes is an Apple product, that wasn't your intended insinuation, & iTunes is a great Media Manager (& it's free).
I use AirPlay to share family videos & photos. It's brilliant. No IP addresses to worry about, it just works.
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IP addresses?
toddybottom 19th Dec
That is your standard for how good a product is? How 1990s.
@toddybottom

There is no problem to provide high-speed Thunderbolt interface in the Apple TV and store multi-terrabytes in an external box.
Apple TV already can access data stored in the network.
@toddybottom Wrong dude, Apple TV plays standard media files you can get anywhere. Quit talking about stuff you know nothing about. I don't know about others but I'm growing weary of your clap trap. Time to change your handle again.
All,

I believe this can be accomplished. They obviously will have the hardware to accommodate the user to store whatever program they want and the software to back it up. Forget about the hardware and software and look at the benefit. "the company could provide its own subscription plan for those who are no longer interested in a full slate of cable channels and just want to watch certain programs easily at any time. At a time when cable rates are rising thanks to channels like ESPN asking more for its programming, an Apple TV ecosystem could lead to a lot more cord-cutting." That in itself will get my vote as any cable provider wants you to buy packaged channels (some of which you never watch) and you are unable to "al la carte" your own package. That would be a nice cable company.
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A TV with a "component" built in, makes that component no longer a stand alone, and if that component were to go bad, the whole combo might have to be taken to the repair shop, and one would be left with neither the TV nor the DVR. Furthermore, if one wanted to upgrade to a newer DVR component, would the only option be to upgrade to a whole new TV/DVR combo? What about using the DVR with a different TV? Not possible? Well then, that answers the question about flexibility, which is what one gets with separate components, separately upgradable, and separately updatable and separately manageable.
@adornoe@... WOW, were you able to figure something so blindingly obvious out on your own wink
One word Kinect! It's already here and coupled with 50M 360s installed base while the AppleTV is still just a "Hobby"!!
@jatbains
Looking at Apple TV, it is clear that Apple has a long way to go.
@toddybottom Way to prove you need that disclaimer pasted onto your posts.
Fascinating. Seems if Apple wants to make it then it's innovative and mind altering. Please, stop the marketing. I recall TV's with integrated VHS, didn't take hold very well. Integrating everything into one box has tremendous disadvantages (as many have already pointed out), not a good idea.
I have a patriot media box (tiny, inexpensive, has a hard drive, works seemlessly with my flat panel, etc.) this box picks up all the media on every computer on my network. I want on-line content? My Blue-Ray player takes care of that (and it seemlessly integrates with my flat panel). The only drawback I have is I haven't addressed the remote clutter. I can control all my Samsungs with one device, so that is possible, my satellite box remote is a different story. (And the DVR on that is simple to use, and I mean simple).
So why do we need more gadgets that people really don't need? If Apple wants to create their own TV world it will not come cheap. I believe their are copyright laws preventing a lot of content from being recorded on unrestricted devices. My satellite DVR does not have anyway of transferring anything saved to another device (short of a hard drive formated to work with that device only). I can record off-air content on my computer (HD at that); but not all software is capable of playing it back.
I think Apple should just stick with what it has right now.
Hi
We just bought two SONY Blu-Ray players with Google TV built in!
It does so much!!!! Check it out.
We also have Apple TV2 and love that also.

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