Runs to the Apple store... The new Steve Jobs biography doesn’t come out until tomorrow, but media outlets have already scooped up copies and are reporting on its content. For instance, the Washington Post has run an article recounting author Walter Isaacson’s conversations with Steve Jobs about an Apple television set.
There’s been intense speculation that there are plans for Apple TV to become a real Apple TV — not just a set-top box — and it appears that speculation has more than a kernel of truth to it. According to Isaacson, Jobs said that he “finally cracked” a way to make an Apple television with an interface simple enough for his liking, one that would integrate with the company’s new iCloud service.
The Post asks if Jobs’ plan might include cutting out pay-TV providers as part of that simplified user experience, though the Jobs quote cited says that the Apple television would be “be seamlessly synced with all of your devices.” While Jobs would probably have loved to disrupt the cable industry the way he did the music industry, there are a host of reasons that it would be a much tougher battle (one of them being that companies are wise to the way Jobs thoroughly disrupted the music industry).
Pundits will continue to debate what type of TV Apple will eventually release — a big, expensive one or a smaller one better suited for a kitchen — but it’s increasingly clear that there will be an Apple television in our futures, thanks to Jobs.
[Via Business Insider]
