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Sony announces three new Bravia 3D HDTVs, none cheaper than $3,000

By | August 25, 2010, 5:33pm PDT

Summary: So much for affordable 3D HDTVs. Sony is committed to the upscale approach, at least if its latest introductions are any indication. Three new Bravia 3D sets were announced today, and none is less than $3,000. The NX810 models are LED-backlit LCDs and come with built-in Wi-Fi for access to Bravia Internet video and widgets, 240Hz [...]

So much for affordable 3D HDTVs. Sony is committed to the upscale approach, at least if its latest introductions are any indication. Three new Bravia 3D sets were announced today, and none is less than $3,000.

The NX810 models are LED-backlit LCDs and come with built-in Wi-Fi for access to Bravia Internet video and widgets, 240Hz refresh rates, and local dimming. Still, you’re going to pay three grand for the 46-inch Bravia KDL-46NX810, $3,700 for the 55-inch KDL-55NX810, and $4,700 for the 60-inch KDL-60NX810. The two bigger sets also include the LightSensor feature that automatically adjusts backlighting based on a room’s illumination.

While no info has been released about whether these come with a pair or two of the active-shutter glasses you’ll need for 3D viewing (for the price, they really should), Sony is touting that purchasing one of the NX810 series will net you two free Blu-ray 3D movies and a voucher to download 3D gaming “experiences” if you own a PS3. Sony couldn’t do a little better than that for buyers of these big-ticket items? In any event, you can grab the new sets when they become available next month.

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Sean Portnoy is a freelance technology journalist.

Disclosure

Sean Portnoy

Sean Portnoy is a freelance technology journalist; currently, all work that Sean does is on a contractural basis. Sean has also written corporate communications documents for CA.

Sean does not accept gifts from companies he covers. All hardware products he writes about are purchased with his own funds or are review units covered under formal loan agreements and are returned after the review is complete.

Biography

Sean Portnoy

Sean Portnoy started his tech writing career at ZDNet nearly a decade ago. He then spent several years as an editor at Computer Shopper magazine, most recently serving as online executive editor. He received a B.A. from Brown University and an M.A. from the University of Southern California.

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