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Sony Bravia KDL-40EX40B LCD/Blu-ray combo available for pre-order at $899

By | February 5, 2010, 5:17pm PST

Summary: Did you know that Sony was nearly ready to drop a 40-inch 1080p HDTV with an integrated Blu-ray player? A quick Google search proves you’re not the only one who didn’t. But apparently it’s close enough to be available for pre-order at JR.com, though not close enough for the site to provide a firm availability [...]

Did you know that Sony was nearly ready to drop a 40-inch 1080p HDTV with an integrated Blu-ray player? A quick Google search proves you’re not the only one who didn’t. But apparently it’s close enough to be available for pre-order at JR.com, though not close enough for the site to provide a firm availability date.

The Sony KDL-40EX40B has the usual features a basic Bravia LCD possesses, including an Ethernet port and support for Sony’s Bravia Internet Video and Widgets as well as DNLA compatibility so you can stream media files from your home network. The big news, however, is that Sony is joining Sharp in offering a LCD/Blu-ray combo, which seems a natural fit that TV makers seem to be ignoring/resisting. Just as newsworthy is that Sony is apparently willing to sell the the KDL-40EX40B for $899 (at least according to J&R’s Website).

The price may not seem so surprising considering that the same retailer is selling the Sony KDL-40S5100 40-inch 1080p set for $669 and the Sony BDP-S360 Blu-ray player for $129. In other words, you save a $100 buying the components separately. But a 40-inch HDTV with a built-in Blu-ray player for $899 sounds like a great deal, doesn’t it? Would you prefer having a Blu-ray drive integrated into your set? Let us know in the TalkBack section.

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Sean Portnoy is a freelance technology journalist.

Disclosure

Sean Portnoy

Sean Portnoy is a freelance technology journalist; currently, all work that Sean does is on a contractural basis. Sean has also written corporate communications documents for CA.

Sean does not accept gifts from companies he covers. All hardware products he writes about are purchased with his own funds or are review units covered under formal loan agreements and are returned after the review is complete.

Biography

Sean Portnoy

Sean Portnoy started his tech writing career at ZDNet nearly a decade ago. He then spent several years as an editor at Computer Shopper magazine, most recently serving as online executive editor. He received a B.A. from Brown University and an M.A. from the University of Southern California.
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New Sony LCD/Bluray
gilelliott57 8th Feb 2010
It is probably a Sharp Panel as well , as they have just invested 7% into Sharps new 10th gen factory in Japan.
They have not had an original visual product since Trinitron

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