Time Warner CEO: New movies to your living room for $50 by mid-2011

Time Warner CEO: New movies to your living room for $50 by mid-2011

Summary: Movie studios have been vague about their plans to offer new films in homes via video on demand, but Time Warner CEO Jeff Bewkes has recently detailed his company's vision for the service.Bewkes says that Time Warner movies that are still in theaters will be offered in living rooms by the middle of 2011.

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Movie studios have been vague about their plans to offer new films in homes via video on demand, but Time Warner CEO Jeff Bewkes has recently detailed his company's vision for the service.

Bewkes says that Time Warner movies that are still in theaters will be offered in living rooms by the middle of 2011. He says pricing will be roughly $50 for new flicks, which at first blush seems extremely high, though when you factor in the cost of several movie tickets, popcorn, drinks, and so on, it may be a deal if you have a group of people watching with you. Then again, you're watching it on your HDTV instead of a giant screen and missing the whole movie-going experience.

The fallout from Time Warner's plans could be considerable. For instance, Bewkes says his company would examine whether the timing for making its films available to DVD-rental services like Netflix and Redbox should be lengthened from the current 28 days after their DVD release date. Theaters owners will howl in protest, especially since they're in the midst of spending considerable sums to add new 3D screens to their venues.

Nonetheless, Time Warner seems committed to this new strategy, which is in response to fewer people going to new movies and more people watching films through pay TV's on demand options, DVD rentals, and online streaming. Consumer will ultimately decide if paying $50 to avoid movie theaters that they're already going to less frequently is a viable way to catch new films. Do you think it is? Let us know in the Comments section.

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39 comments
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  • RE: Time Warner CEO: New movies to your living room for $50 by mid-2011

    Not no, but HELL no. The only advantage is you don't have the ignorant folks tapping away on their cell phones and the incessent munching of popcorn around you. I'll wait for the regular PPV option or (preferrably Netflix streaming..) If they enhanced that option to include 99% of their library and/or more new releases, I would pay a little more for my monthly subscription.
    JT82
    • RE: Time Warner CEO: New movies to your living room for $50 by mid-2011

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  • Well, there are certain benefits

    Pricing of course requires no less than 5 people watch the movie and of course you can pause the movie for bathroom breaks... Then you won't have some rude kid who thinks he is funny ruining the movie (you can smack the kids in the living room).

    On the other hand you are now encouraging me to just wait for the disc to be released because it will be cheaper and you will own the movie later on.

    Of course if this guy said, $65 and you get the bluray when it releases then that might work.
    slickjim
  • RE: Time Warner CEO: New movies to your living room for $50 by mid-2011

    Not sure what kind of "crack" they are smoking in Hollyweird, but it must be really good stuff if they think this kind of pricing will fly with consumers.
    RandyMichael
    • Is most of their stuff

      @RandyMichael

      worth watching at all? Even if free?
      Economister
    • I would pay $50 for a first-run movie at home ...

      @RandyMichael

      ... if it was an "event" kind of movie. It would be great to throw a party and watch a new movie cheaper than if everyone went to the theater.

      Even if I was watching it by myself, it's better than sitting in a theater with obnoxious peopl yelling at the screen, talking to each other, chomping popcorn with their mouths open, talking on their cell phones and texting during the whole movie. $50 is a bargain!
      RationalGuy
  • RE: Time Warner CEO: New movies to your living room for $50 by mid-2011

    There is no way under THIS sun that I'll pay fifty bucks to watch anything over PPV. This is at least twice as much as I'm willing to spend for a movie.

    What universe are these people living in?
    clfitz
  • One more thing...

    The article states:
    "Nonetheless, Time Warner seems committed to this new strategy, which is in response to fewer people going to new movies and more people watching films through pay TV?s on demand options, DVD rentals, and online streaming."

    I thought a free market meant the law of supply and demand was in effect. Being die-hard capitalists, you'd think these guys would think of that. If it didn't cost so much to see a movie in the theater, maybe more people would go.
    clfitz
  • RE: Time Warner CEO: New movies to your living room for $50 by mid-2011

    I stopped going to the movies because it is too expensive. I am certianly not going to pay even more just to see the movie at home. I will be waiting for the movie to be on disk. Then I can own it forever for only $20 and I can watch it as may times as I want with as many people as I want, I could even loan it out.<br><br>The only thing I see coming out of this is that movie pirate no long have to go tho the theater to copy new movies, they can now do it from their home. How will recording a TV screen with a camcorder be any different then recording a theater screen? In fact many people have mini theaters in their homes so it may be the same.
    ryanmc
    • RE: Time Warner CEO: New movies to your living room for $50 by mid-2011

      @ryanmc You hit the nail on the head! How can these people continue to be so out of touch?
      bproffit
    • RE: Time Warner CEO: New movies to your living room for $50 by mid-2011

      @ryanmc

      I agree the pricing is way too high. But I kinda doubt this will help the pirates unless the movie industry is incompetent (which I know shouldn't surprise me).

      If I were deploying this tripe, I'd individually (and invisibly to human eyes) watermark the scenes. If a torrent was found of it, I could send it through an image analysis program, and determine the cable system and individual serial number of the showing. The agreement with the cable systems would require them to report the name, address, and phone number of the subscriber if I were to provide them the showing serial number and the torrent as evidence.
      colinnwn
  • Bwahahahaha DOA!

    These guys are completely out of touch with reality.
    pjboyles
  • My first thought was to laugh, then......

    It thought about really big blockbuster movies that have a HUGE fan base; a new Star Trek, Harry Potter, Twilight, etc. movie. These are more events than just a movie. This would give an option to hold a house party and show that movie and share the cost and party food. Unless it is the movie event itself that would be the fun.

    I cannot see regular movie releases being worth the $50 prict tag, when a few weeks later it will be on cable/satelite for $4.99 pay per view. :D
    DadsPad
  • RE: Time Warner CEO: New movies to your living room for $50 by mid-2011

    $50? Really??? Good luck with that...
    jimoro
    • yeah

      @jimoro yeah, good luck with that. it's very cheap. i like it

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  • RE: Time Warner CEO: New movies to your living room for $50 by mid-2011

    I prefer to go to the theatres. It is an experience to go there and meet up with friends. Also, I go to a theatre with very large screens. Even the best home theatre system is not going to be as cool as. I'll stich with the theatre
    gtaylor2
  • Wrong target audience

    In my mind, the dad with a family of 3 kids is far less likely to be the guy with a home theater, video streaming, etc. He may even have a hard time syncing up his iPod. The folks who are streaming savvy are unlikely to be shelling out $50 a pop at the theater anyway, so there is no savings to be realized by doing this at home.

    As others have said, these guys aren't competing with the "family out to the theater" model, they are competing with the "video on demand at home" model, and all they are offering is faster availability of material for 10x the price. I predict few takers in this game.
    SteveMak
    • RE: Time Warner CEO: New movies to your living room for $50 by mid-2011

      @SteveMak
      As an IT professional and father of three kids, this could definitely make sense. It woudl cost much more to take the whole family out to the movies and we could enjoy it and as someone else said, take bathroom breaks for the kids!

      And why would a father of three kids not be technologically savvy? I probably was working with technology when you were in diapers! :-)
      Frankmjr
      • RE: Time Warner CEO: New movies to your living room for $50 by mid-2011

        I guess you might be one of the 6 people who buy into this product ;-)

        re "I probably was working with technology when you were in diapers!" -- That depends on which half of the previous century you were born in.
        SteveMak
    • RE: Time Warner CEO: New movies to your living room for $50 by mid-2011

      @SteveMak
      Second half of the century so maybe not?
      Frankmjr