Another one bites the dust when it comes to making OLED HDTVs. Sony left the game in February (though not before showing a 3D OLED set that may eventually see the light of day), and now Reuters reports that Toshiba is junking its OLED television efforts.
Though OLED TVs promise black levels and color reproduction that rival those of plasmas, their high prices (Sony’s lone 11-inch version sold for $2,500) amid a severe recession placed them on the chopping block. In Toshiba’s case, the company is refitting its OLED production facility to meet the continuing high demand for LCD panels.
With Sony and Toshiba on the sidelines, OLED’s biggest cheerleader is LG, which has sold a 15-inch model in South Korea already, and recently showcased a 31-inch set that would cost some astronomical sum if it ever gets a commercial release. But will LG be able to go it alone in promoting this technology for the world’s living rooms, or will it get cold feet, too?





