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Toshiba abandons OLED display effort. Is it dead as an HDTV technology?

By | October 4, 2010, 7:02pm PDT

Another one bites the dust when it comes to making OLED HDTVs. Sony left the game in February (though not before showing a 3D OLED set that may eventually see the light of day), and now Reuters reports that Toshiba is junking its OLED television efforts.

Though OLED TVs promise black levels and color reproduction that rival those of plasmas, their high prices (Sony’s lone 11-inch version sold for $2,500) amid a severe recession placed them on the chopping block. In Toshiba’s case, the company is refitting its OLED production facility to meet the continuing high demand for LCD panels.

With Sony and Toshiba on the sidelines, OLED’s biggest cheerleader is LG, which has sold a 15-inch model in South Korea already, and recently showcased a 31-inch set that would cost some astronomical sum if it ever gets a commercial release. But will LG be able to go it alone in promoting this technology for the world’s living rooms, or will it get cold feet, too?

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Sean Portnoy is a freelance technology journalist.

Disclosure

Sean Portnoy

Sean Portnoy is a freelance technology journalist; currently, all work that Sean does is on a contractural basis. Sean has also written corporate communications documents for CA.

Sean does not accept gifts from companies he covers. All hardware products he writes about are purchased with his own funds or are review units covered under formal loan agreements and are returned after the review is complete.

Biography

Sean Portnoy

Sean Portnoy started his tech writing career at ZDNet nearly a decade ago. He then spent several years as an editor at Computer Shopper magazine, most recently serving as online executive editor. He received a B.A. from Brown University and an M.A. from the University of Southern California.

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RE: Toshiba abandons OLED display effort. Is it dead as an HDTV technology?
Grandpa1947 5th Oct 2010
I understand. I bought a Panasonic 3D Plasma for less money and it is awesome. It needs some subdued light but the picture is incredible.
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Toshiba Mobile Displays is making small displays for cell phones and other small devices. They never intended to build an OLED TV.

Toshiba has a JV with Panasonic to build OLED TVs, but it's been a while since we heard about that:

http://www.oled-info.com/panasonic-and-toshiba-work-together-towards-hd-oled-tv-2-years

Ron
I understand. I bought a Panasonic 3D Plasma for less money and it is awesome. It needs some subdued light but the picture is incredible.

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