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Why McLuhan was right when it comes to attention

By | September 25, 2007, 10:29am PDT

Summary: Through his always enriching podcast, I’ve heard Cory Doctorow give variations on his privacy talk at least five or six times over the last year. The most current iteration is available at Intel’s/Josh Bancroft’s BitStories. In responding to an audience question, Cory explains exactly why, when it comes to attention, the medium is [...]

Why McLuhan was right when it comes to attentionThrough his always enriching podcast, I’ve heard Cory Doctorow give variations on his privacy talk at least five or six times over the last year. The most current iteration is available at Intel’s/Josh Bancroft’s BitStories. In responding to an audience question, Cory explains exactly why, when it comes to attention, the medium is the message:

I think technology does embed ideologies. So I think that, for example, if you design a technology that takes your users’ behavior data, and uploads it to the Internet, and then sequesters it and sells it off and gives it to other people, that technology has a message for its user, and that’s that that user is an ambulatory wallet, right? Shut up and take it. If you, on the other hand, design a piece of technology that watches what your user does on her own computer and lets her serve herself better, and then enables her to collaborate with her peers, so that she’s not a business model or a sticky eyeball, then that sends a different message. That sends the message that the expectation you should have of your computer is that it is not a snitch, but a competent and impartial butler. I love the fact that my computer auto-completes the email addresses if I send them once. I wouldn’t like the fact that it sent them to someone else.

That’s an excellent summing up of why I got involved with the Attention Trust and endorse its principles. Cory’s Q&A session with the OSCON audience starts at 19:20 and is particularly good, I encourage you to check it out. (Also includes this great line re airport security: “Those who would trade liberty for a little bit of transport deserve neither liberty nor transport…”)

(Image by katielips, CC Attribution-2.0)

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Denise Howell is an appellate, intellectual property and technology lawyer who enjoys broad industry recognition for her expertise on the intersection of emerging technologies and law.

Disclosure

Denise Howell

I am a practicing lawyer and consultant on legal issues relating to the Live Web and social media, with a small, hardy, and eclectic group of clients. From time to time I may mention one of them and/or their activities on my ZDNet blog (as I have done periodically on Bag and Baggage), but if so I will try to always remember to identify them as such in the post itself. I blog and podcast in various and sundry places. Those that pay me at the moment and/or are anticipated to do so are here at ZDNet, and over on TWiT.tv for my show this WEEK in LAW. I speak fairly regularly at conferences or other events; some of these involve actual compensation, though most do not. Boards: I am on the board of the Attention Trust, and the advisory boards of Top Ten Media and the Law and Policies Institutions Guide. Investments: I invest or have invested tragically modest sums of money in technology (and occasionally other) companies for which I have a personal affinity, including Google, Apple, Amazon, and eBay. My investment accounts include individual stocks and mutual funds the precise composition of which I have long since lost track of. And my husband invests some of our community funds in Goodness Knows What. It is thus entirely possible that I or my family have some miniscule financial interest in companies about which I write here from time to time, and you should feel free to take that into account — though as a generally pleased user I think I'd probably write enthusiastic things about Apple and Google even if I weren't purchasing tiny amounts of their stock in anticipation of the value I hope it will have when my son reaches college age.

Biography

Denise Howell

Denise Howell is an appellate, intellectual property and technology lawyer who enjoys broad industry recognition for her expertise on the intersection of emerging technologies and law. For further details please see her professional background and speaking schedule.

Denise's career is characterized by her passionate engagement in intellectual property issues, technology, media, and all forms of online communication. She writes one of the first law-related weblogs, Bag and Baggage and coined the term "blawg" as shorthand for legal weblog. She hosts this WEEK in LAW on TWiT, probing the areas where technology and society intersect in ways that present new, unique, or difficult issues under existing and developing law, and has a further audio series at IT Conversations, Sound Policy. She is a regular columnist for The American Lawyer magazine. Denise is a member of the Identity Gang, Project VRM, a board member of the Attention Trust, and an advisory board member of Lisensa/Top Ten Media and the Law and Policy Institutions Guide

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RE: Why McLuhan was right when it comes to attention
jabancroft 26th Sep 2007
Thanks for the link, Denise! happy

I was glad that I got a good recording of Cory's talk. It was fascinating. He has such a way of explaining privacy issues so clearly. I wish I could talk about this stuff with half of his flair. happy
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excellent
Narr vi 25th Sep 2007
Thank you for your attention to catch this, and to have passed it on.

Kind regards,
Clive
0 Votes
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Thanks for the link, Denise! happy

I was glad that I got a good recording of Cory's talk. It was fascinating. He has such a way of explaining privacy issues so clearly. I wish I could talk about this stuff with half of his flair. happy

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