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Hasso on Hasso

By | May 5, 2010, 3:45pm PDT

Summary: There I was in my last post slamming SAP for SAPPHIRE Now and what pops up in my Twitterstream? @normanmarks RT @timoelliott: Funky. Hasso interviewing himself on why in-memory is important, with dig at Larry http://bit.ly/bCxzTg It’s a terrific piece of classic Hasso Plattner, co-founder of SAP showmanship and clever use of cinematography where Hasso is seen [...]


There I was in my last post slamming SAP for SAPPHIRE Now and what pops up in my Twitterstream?

@normanmarks RT @timoelliott: Funky. Hasso interviewing himself on why in-memory is important, with dig at Larry http://bit.ly/bCxzTg

It’s a terrific piece of classic Hasso Plattner, co-founder of SAP showmanship and clever use of cinematography where Hasso is seen interviewing himself. I particularly like the slightly out of focus hat tip to Andy Warhol. You can see a Marilyn Monroe-esque frieze of Warhol inspired pictures of Plattner decorating the back wall.

At about 6 mins and 15 secs, we see Hasso the interviewer playing around solving a Rubik’s Cube. Was he feigning boredom as Hasso the scientist blahs on about in-memory databases in language only an uber geek could understand?

It’s all great juxtaposition between the past, present and possible future. Brilliantly done.

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Dennis Howlett has been providing comment and analysis on enterprise software since 1991.

Disclosure

Dennis Howlett

Dennis Howlett is committed to maintaining the independent and opinionated stance that his writings are well known for and does not enter into contracts that would limit his freedom of expression in any way. However it is important in the interests of full disclosure to inform readers of those relationships so they can form their own judgment. This page therefore lists all Dennis Howlett’s current business relationships.

Dennis’s consulting arrangements occasionally bring him into direct or indirect business relationships with some of the companies about which he writes, and/or their competitors. Where such a relationship exists, it is disclosed at the end of any article that references the company concerned.

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He is an SAP Mentor and participates in SAP Mentor webinars. He has recently produced a guide for SAP resellers wishing to record customer videos. Other than as disclosed here, Dennis maintains no business relationship with SAP and is not financially rewarded for his role as a Mentor.

Dennis maintains relationships with a range of end user organizations and in all cases is subject to non-disclosure agreement. He has no current ‘paid for’ relationships with ITC vendors except as disclosed above although certain vendors comp travel and expenses claims. For the benefit of doubt, T&E reimbursement is a common practice among European based writers. It is often the only way we can attend important events. Even so it doesn’t impact our analysis of what vendors have to say. If you believe otherwise then feel free to ignore what is written here.

Except as mentioned above, Dennis has no other investments in any tech industry participants. This page last updated 23rd February, 2010.

Biography

Dennis Howlett

Dennis Howlett has been providing comment and analysis on enterprise software since 1991 in a variety of European trade and professional journals including CFO Magazine, The Economist and Information Week. Today, apart from being a full time blogger on innovation for professional services organisations, he is a founding member of Enterprise Irregulars and an investor in a European start-up. Prior to, Dennis was technology and tax partner in a British firm of Chartered Accountants for 10 years. Prior to that held various senior finance roles across a broad range of industries.

Talkback Most Recent of 12 Talkback(s)

  • RE: Hasso on Hasso
    Brilliant, but late! His own customers have been leveraging this for years, I guess without his knowledge. It's taken us close to 2 million hours of R&D to do it, but today, many of SAP's largest customers use the Kinaxis in-memory model to compute what it takes SAP, or Oracle for that matter, hours in seconds!
    ZDNet Gravatar
    jsicard@...
    6th May 2010
  • Hasso on Hasso
    The interview is further indication of Plattner's arrogance and what is wrong with SAP today. All hype, no substance.
    Plattner is, once again, repeating the idea's of others and passing them on as his own 'discovery'. The only problem is that now the time to market (of his presentation) is now measured in 5 year increments. Slowed to a snail's pace to keep in synch with SAP's development cycles.
    Too little and too late.
    ZDNet Gravatar
    Slam44
    13th May 2010
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    14th Sep
  • RE: Hasso on Hasso
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    ZDNet Gravatar
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    25th Sep
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    26th Sep
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    30th Sep
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    13th Oct
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    ZDNet Gravatar
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    12th Dec
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    ZDNet Gravatar
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    22nd Dec

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