madison

How Goldman Sachs could make $2.8 billion from Facebook

By | January 3, 2011, 5:33am PST

Summary: Goldman Sachs could be in for a bonanza in a Facebook IPO. How does this work?

In my earlier piece I hinted that Goldman Sachs has a vested interest in building a case for a $50 billion valuation for Facebook that has nothing to do with the open market valuation. Larry Dignan thinks this is the pre-cursor to an IPO. Mark Zuckerberg has been quoted as saying that an IPO is not on the cards anytime soon. Peter Thiel, who originally staked $500,000 in Facebook said in September that Facebook would not IPO before 2012.

Regardless of the timeframe, how much does Goldman make on the deal? The answer is simple.

According to Bloomberg, Goldman took the lion’s share of the 2009 $923 million IPO fees:

Banks increased fees for initial share sales by 62 percent to 5.63 percent from the lowest level on record, even as the amount that U.S. companies raised from IPOs decreased by almost half to $16.4 billion this year, according to Bloomberg data. While the biggest surge in stocks since the Great Depression revived the IPO market and helped enrich bankers, almost 40 percent of offerings sold by underwriters in the second half of 2009 have left buyers with losses, the data show.

Crunch the numbers: at a $50 billion valuation, with Goldman in the box seat as lead banker to an IPO and at the rates quoted in 2009, then it could pocket $2.8 billion gross in fees. And that’s on top of whatever it creams off the $1.5 billion fund it is creating as part of the deal that sees it currently investing $450 million. Assuming an IPO in the next 12 months then by my reckoning, Goldman’s ‘investment’ nets a 6x return.

If Goldman is successful (and remember that the Special Purpose Vehicle covering the $1.5 billion has to get past the SEC first but honestly - do they care?) then what happens to the Twitter’s of this world? Does its investors start clamoring for an exit? You bet.

That can only spell one thing: bubble times are here again.

Side note: Does anyone now think Zuckerberg is running Facebook?

Kick off your day with ZDNet's daily e-mail newsletter. It's the freshest tech news and opinion, served hot. Get it.

Topics

Dennis Howlett has been providing comment and analysis on enterprise software since 1991.

Disclosure

Dennis Howlett

Dennis Howlett is committed to maintaining the independent and opinionated stance that his writings are well known for and does not enter into contracts that would limit his freedom of expression in any way. However it is important in the interests of full disclosure to inform readers of those relationships so they can form their own judgment. This page therefore lists all Dennis Howlett’s current business relationships.

Dennis’s consulting arrangements occasionally bring him into direct or indirect business relationships with some of the companies about which he writes, and/or their competitors. Where such a relationship exists, it is disclosed at the end of any article that references the company concerned.

Dennis owns AccMan, an independently produced blog covering the professional services market, primarily focused on Europe. It is currently sponsored by selected TextLink Ads and named sponsors in the ‘Sponsored Content’ block.

He is a member of Enterprise Advocates, a loose association of consultants, and analysts who are concerned with the buyer side of the buy-sell enterprise relationship.

He is a paid contributor to IT Counts, a site dedicated to discussing technology issues as they related to ICAEW members. He also advises ICAEW on certain aspects of its member outreach programs.

He is an SAP Mentor and participates in SAP Mentor webinars. He has recently produced a guide for SAP resellers wishing to record customer videos. Other than as disclosed here, Dennis maintains no business relationship with SAP and is not financially rewarded for his role as a Mentor.

Dennis maintains relationships with a range of end user organizations and in all cases is subject to non-disclosure agreement. He has no current ‘paid for’ relationships with ITC vendors except as disclosed above although certain vendors comp travel and expenses claims. For the benefit of doubt, T&E reimbursement is a common practice among European based writers. It is often the only way we can attend important events. Even so it doesn’t impact our analysis of what vendors have to say. If you believe otherwise then feel free to ignore what is written here.

Except as mentioned above, Dennis has no other investments in any tech industry participants. This page last updated 23rd February, 2010.

Biography

Dennis Howlett

Dennis Howlett has been providing comment and analysis on enterprise software since 1991 in a variety of European trade and professional journals including CFO Magazine, The Economist and Information Week. Today, apart from being a full time blogger on innovation for professional services organisations, he is a founding member of Enterprise Irregulars and an investor in a European start-up. Prior to, Dennis was technology and tax partner in a British firm of Chartered Accountants for 10 years. Prior to that held various senior finance roles across a broad range of industries.

Talkback Most Recent of 7 Talkback(s)

  • RE: How Goldman Sachs could make $2.8 billion from Facebook
    Serious question here: neither article indicates what exactly gives Facebook it's value. In my post to the other article, I assumed it is advertising, but I can't even justify $50M on that business model.

    What exactly is being valued at $50B?

    Someone please explain this to me. Or is it indeed a pump and dump?
    ZDNet Gravatar
    7mgte
    3rd Jan 2011
  • RE: How Goldman Sachs could make $2.8 billion from Facebook
    @7mgte It's the growth premium and the fact that Facebook is going to give Google a run. The bet is that Facebook's model can catch up with its growth.
    ZDNet Gravatar
    Larry Dignan
    3rd Jan 2011
  • RE: How Goldman Sachs could make $2.8 billion from Facebook
    @Larry Dignan
    Okay. Growth premium on what? Give Google a run on what? Is it advertising?

    I am a casual user of Facebook. Would I pay for it? No. What is it that Facebook provides? And to whom?

    Food has "value" becuase you need to live, therefore you are willing pay for it and it therefore has value. What is it that Facebook has that has any value?

    And if you say "advertising potential", then we are back to pump and dump. The only people I hear say that advertising is worth anything are advertisers.

    Not so long ago I conducted a straw poll around the office and with friends. I asked how much advertising influenced them in terms of buying products. In broad terms, advertising had very little influence. Yeah, some people remembered funny commercials, but most of the time no one could remember the product.

    If Facebook is valued at $50B for advertising potential, run. Run away. Run away very quickly.
    ZDNet Gravatar
    7mgte
    3rd Jan 2011
  • In other words...
    @7mgte
    ABC, CBS, NBC, Fox...all the television stations that broadcast over the airwaves...are worthless. People don't pay for the service. Sure, they make billions of dollars each year in advertising, but that's just pump and dump. This whole television thing is just a fad with no value.
    ZDNet Gravatar
    jasonp@...
    3rd Jan 2011
  • Larry, since they bought a percentage of the company for 500 million, the
    evaluation is rather easy. They should have gotten right at 1%.Dignan
    ZDNet Gravatar
    DonnieBoy
    3rd Jan 2011
  • ZDNet Gravatar
    DonnieBoy
    3rd Jan 2011
  • @jasonp...you are mistaken
    All the televisions that broadcast over the airwaves receive super nice cash flow from the cable and satellite companies. Both cable and satellite companies have tried to argue for years that if consumers can have the programming for free why should they pay huge amounts of money to carry the same programming to the same customers...no such luck. You need to try a better argument...where is value of facebook? $50B for a web site that allows people to talk about how they passed gas at a restaurant last night? I think Facebook is smart in postponing its IPO as many people would short the heck out of this stock as soon as it hit the market. Bubble days are here again, somepeople are too blind to see it...

    No...many of us do not think Zuckerberg runs Facebook. Yes...many of us do think he conned his friends back in college.
    ZDNet Gravatar
    mikies
    4th Jan 2011

Talkback - Tell Us What You Think

Formatting +
BB Codes - Note: HTML is not supported in forums
  • [b] Bold [/b]
  • [i] Italic [/i]
  • [u] Underline [/u]
  • [s] Strikethrough [/s]
  • [q] "Quote" [/q]
  • [ol][*] 1. Ordered List [/ol]
  • [ul][*] · Unordered List [/ul]
  • [pre] Preformat [/pre]
  • [quote] "Blockquote" [/quote]
Click Here

The best of ZDNet, delivered

ZDNet Newsletters

Get the best of ZDNet delivered straight to your inbox

Facebook Activity

White Papers, Webcasts, & Resources