Microsoft does the Atlassian pogo dance

Microsoft does the Atlassian pogo dance

Summary: Continuing from Dan Farber's news post regarding Atlassian, the enterprise wiki space just changed. Speaking with Jeffrey Walker, president of Atlassian and the software industry's Lance Armstrong, it is clear today's partnership between Atlassian and Microsoft is a big deal:The curious thing is they came to us.

SHARE:
TOPICS: Microsoft
3

Microsoft Atlassian

Continuing from Dan Farber's news post regarding Atlassian, the enterprise wiki space just changed. Speaking with Jeffrey Walker, president of Atlassian and the software industry's Lance Armstrong, it is clear today's partnership between Atlassian and Microsoft is a big deal:

The curious thing is they came to us. The conversation started with Don Dodge explaining that Microsoft is looking for partners in Web white spaces and it went from there. They were surprisingly easy with which to do business.

Unlike the marketing partnerships we usually see, this one has genuine utility. The ability to connect between Sharepoint and Atlassian's Confluence is real, providing single sign-on, search, content sharing and linking between the two applications. From Atlassian's perspective, it provides the company with a market leading brand to which it can hitch its sales wagon. As Jeffery says:

You have to go with the numbers. We're a $25 million business and despite all the noise around Web 2.0, Microsoft remains the largest market brand for business. It's a no-brainer.

From Microsoft's standpoint, the deal gives it a piece of Web 2.0 credibility without having to touch its own products. This is a smart move for a company that has struggled to explain its 'software plus services' message. More important, Microsoft is showing a willingness to partner with companies that are not Windows based. Atlassian is Java based. I asked James Governor, co-founder of analyst company Redmonk for his opinion:

In its partnering strategy, Microsoft seems far less obsessed in killing its platform competitors. Not everyone else has to fail. Sharepoint is growing like a weed in a lot of organizations. It has interesting implications for other in the wiki space - SocialText being an example.

James raises an interesting question. SocialText, once the poster child for enterprise wiki suddenly looks like an also ran. Despite its partnership with Intel for its SuiteTwo initiative, the company has been quiet about marquee customer wins.

It will be interesting to see how the Microsoft-Atlassian pogo dance works out. Watch this space.

Topic: Microsoft

Dennis Howlett

About Dennis Howlett

Dennis Howlett is a 40 year veteran in enterprise IT, working with companies large and small across many industries. He endeavors to inform buyers in a no-nonsense manner and spares no vendor that comes under his microscope.

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

3 comments
Log in or register to join the discussion
  • Software Industry's Lance Armstrong

    You are _way_ too nice. "Software Industry's Lance Armstrong"? OK... I'll take it Dennis Babes. Thanks man.
    jwalkernet
  • RE: Microsoft does the Atlassian pogo dance

    The native wiki provided with SP2007 is very basic. This opens a new door for those who need better. It appears to be a web part which displays and allows edits to Confluence Wiki pages and can be placed on almost any SP page. The Java <-> MS partnership is also most interesting. What wiki horse will google back now?
    rossw.nelson
  • The only dance Microsoft does

    Is the Money ($$$$$$$$$$$$$$$$$$$$$$) dance.
    The more money($$$$$$$$$$$$$$$$$$) they get,
    the more power they have, plus..... the more
    money they spend to buy smaller fishes, the
    more power they have. The more power they
    have, the more money they make. It's
    exponential! It's called...... THE MONEY
    DANCE $$$$$$$$$$$$$$
    Ole Man