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NetSuite's earnings fire a warning shot to the incumbents

By | November 3, 2011, 2:54pm PDT

Summary: NetSuite’s blow out Q3 sends more signals the incumbents should be concerned.

I can’t get on the call for this evening (my time) earnings call with NetSuite. Be that as it may, the top line results are better than expected, as reported by Larry Dignan. My take away on this is different to the usual discussion about company specific performance. I am more concerned about the trends.

NetSuite’s blow out numbers follow success at Workday in raising $85 million plus holding a very successful user conference. But before we get ahead of ourselves, the business apps market is in an upswing. Given the power of the incumbents you’d think the cloud players would fare less well. That’s not turning out to be true. All boats are rising. Given the SaaS/cloud players did well in the depths of the recession you have to wonder why they continue to fare well in the good times.

As NetSuite and Workday plow ahead in building reputations as class players in the enterprise space, the incumbents must be concerned. If not then they are fooling themselves. The characteristics of the new kids on the block stand in sharp contrast to what the incumbents have to say.

Earlier today, I read a report from Brian Sommer entitled: SaaS: Now serving large, complex enterprises. (PDF registration required.) Inter alia he said:

SaaS application technologies have matured in recent years. Many solutions support global operations and functional needs of some of the world’s largest businesses.
- The implementation costs of SaaS solutions are routinely half or less of an onpremise solution.
- Executive committees will not green-light on-premise application implementations as capital is still constrained in most firms.
- SaaS decisions create partnerships unlike the typical software vendor relationships.

Those words were written in early/mid 2010. If my research, based upon the deals I see, is correct, then those words were prescient.

SaaS/cloud vendors seem capable of continuing to grow regardless of the economic conditions. There can only be one explanation. The total value proposition is more compelling than that offered by the on-premises vendors.

That spells one thing - a changing of the guard that no amount of incumbent maintenance revenue can protect. It represents disruption the incumbents cannot match with outdated, antiquated business models that do not match today’s realty.

I’ll be a tad bold here: two or three more quarters of a similar kind and it is game over for the incumbents. They will not go away but they will become irrelevant to those businesses committed to growth.

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Dennis Howlett has been providing comment and analysis on enterprise software since 1991.

Disclosure

Dennis Howlett

Dennis Howlett is committed to maintaining the independent and opinionated stance that his writings are well known for and does not enter into contracts that would limit his freedom of expression in any way. However it is important in the interests of full disclosure to inform readers of those relationships so they can form their own judgment. This page therefore lists all Dennis Howlett’s current business relationships.

Dennis’s consulting arrangements occasionally bring him into direct or indirect business relationships with some of the companies about which he writes, and/or their competitors. Where such a relationship exists, it is disclosed at the end of any article that references the company concerned.

Dennis owns AccMan, an independently produced blog covering the professional services market, primarily focused on Europe. It is currently sponsored by selected TextLink Ads and named sponsors in the ‘Sponsored Content’ block.

He is a member of Enterprise Advocates, a loose association of consultants, and analysts who are concerned with the buyer side of the buy-sell enterprise relationship.

He is a paid contributor to IT Counts, a site dedicated to discussing technology issues as they related to ICAEW members. He also advises ICAEW on certain aspects of its member outreach programs.

He is an SAP Mentor and participates in SAP Mentor webinars. He has recently produced a guide for SAP resellers wishing to record customer videos. Other than as disclosed here, Dennis maintains no business relationship with SAP and is not financially rewarded for his role as a Mentor.

Dennis maintains relationships with a range of end user organizations and in all cases is subject to non-disclosure agreement. He has no current ‘paid for’ relationships with ITC vendors except as disclosed above although certain vendors comp travel and expenses claims. For the benefit of doubt, T&E reimbursement is a common practice among European based writers. It is often the only way we can attend important events. Even so it doesn’t impact our analysis of what vendors have to say. If you believe otherwise then feel free to ignore what is written here.

Except as mentioned above, Dennis has no other investments in any tech industry participants. This page last updated 23rd February, 2010.

Biography

Dennis Howlett

Dennis Howlett has been providing comment and analysis on enterprise software since 1991 in a variety of European trade and professional journals including CFO Magazine, The Economist and Information Week. Today, apart from being a full time blogger on innovation for professional services organisations, he is a founding member of Enterprise Irregulars and an investor in a European start-up. Prior to, Dennis was technology and tax partner in a British firm of Chartered Accountants for 10 years. Prior to that held various senior finance roles across a broad range of industries.

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RE: NetSuite's earnings fire a warning shot to the incumbents
jdr8271 4th Nov
I feel that cloud computing for ERP is the way of the future. No software need, just a web browser. Additionally, programmers these days are more comfortable working with web-based programming languages, like php so customization is easier. Flags
"They are more true today than at the time of writing if my research."yes,I thank so.http://www.1stbearing.com
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+ -
It doesnt sound like SAP is worried as in this recent article "SAP Readies Comprehensive Cloud Strategy" Bill McDermott talks about "We're ready to unleash the tiger" as it relates to cloud.

http://www.informationweek.com/news/software/enterprise_apps/231902215

In all seriousness the article gave me a chuckle as it is a stretch to say that SAP even has a Tiger to unleash (more like a newborn cub) and given that SAP have been VERY careful to position Business ByDesign as a complimentary (not competitive offering) to On-Premise shows a lot right there. I like the onDemand offerings but unfortunately with only a few released and a few planned for 2012 hard to believe it is going to make a dent.

Something tells me the true SaaS vendors like Workday, Saleforce and Netsuite got a chuckle out of the "Unleash the Tiger" comment.
Dennis and Jarret,

One day someone will have to explain to me why there is this perceived notion that SAAS is the future and On Premise is a thing of the past or at least, a fading deployment offering.

Certainly in the small business space where I spend my days focusing, customers and partners tell me they want a choice of deployment methods, but it first comes down to this - does the solution do what my business needs to for me to get value from it and run my business effectively.

Then I will worry about whether or not I want it in house or in the cloud...but give me a choice.

Richard Duffy

Disclaimer: I work for SAP as the SAP Business One Product Evangelist but this comment is purely my own view based on the last 25 years of my life selling and deploying ERP solutions
@richardaduffy - this is really easy. From everything I've seen, SaaS/cloud prevents the incumbents from achieving meaningful organic growth. When I look at what's happening, I see the incumbents losing out. The only meaningful sales being made by incumbents are in the installed base rather than serious net new.

You can make the comparison with the client/server days where net new was a consistent theme. All I see is a re-arranging of the deck chairs.

On BYD, SAP has had plenty of challenges and continues to do so. Will it get to 1K customers this year? Where it once was a slam dunk it now seems something that may challenge SAP. We'll see.
I feel that cloud computing for ERP is the way of the future. No software need, just a web browser. Additionally, programmers these days are more comfortable working with web-based programming languages, like php so customization is easier. Flags

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