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SAPPHIRE 2010: SAP's last chance?

By | May 16, 2010, 8:12am PDT

Summary: What does SAPPHIRE hold? That’s a big question following last week’s Sybase acquisition by SAP and the much anticipated Business ByDesign launch


It’s hard to believe but SAPPHIRE hasn’t started yet and already the hashtag #SAPPHIRENow is generating a fair amount of traffic. Everything from transportation woes to lost badge warnings (all useful stuff) and on to staffers scurrying around with what they think will be last minute changes. But what can we expect?

Being a fan of conspiracy theories I’m starting to think that last week’s Sybase acquisition is a clever ruse to deflect talk away from what many of us thought was going to be the ‘front and center’ mega launch of Business ByDesign. BYD seems to have been relegated to a luncheon engagement towards the end of the conference. At least on my agenda. Duh?

See also:

Opinions on the Sybase deal have been much more diverse than is usually the case when a large acquisition is made.

Dennis Byron thinks it’s a waste of time. In the process he resurrects the apps software equivalent of the ghost of Christmas Future, our mutual friend Bruce Richardson. Dang - didn’t he get enough attention when he was at AMR? Vinnie Mirchandani wishes SAP hadn’t done the deal. I have my own thoughts. Merv Adrian, who counts both SAP and Sybase as clients sees long and short term issues but settles on mobile as the Big Play.

What else? Josh Greenbaum thinks SAPPHIRE represents a second chance for SAP to redeem itself of its recent sins. Josh stakes out three areas:

  • Innovation
  • Solution Manager
  • Leadership

Each is worthy of the reading and made more poignant by the fact Josh will be on a panel about co-innovation - that awful SAPpy term to describe stuff SAP likes to do with its partners only to either appropriate it as its own or squish it. I hope Josh uses his many years experience to skewer SAP on this one.

Josh describes this SAPPHIRE as SAP’s second chance. I see them as being in the last chance saloon. After the last few years’ difficulties, most analysts and commenters have given SAP a breather while it rallies the troops and irons out its biggest issues. That all ends tomorrow when the various CEO’s stand up and pitch.

If they get it wrong, I can guarantee the naysayers and curmudgeons (cough) will be all over them like a cheap suit. Get it right and SAP get’s its reprieve. Right now I’m not hopeful but prepared to be surprised. I’m already juggling three (or is it four?) calendars in what looks like a chaotic set of sessions. It worries me that SAP Mentors are being encouraged to run around filming anything that moves with SAP provided Flip cameras. Such a blatant PR pitch (don’t forget to get the non-SAP employee releases signed) is an affront to my sensibilities.

Managing two conferences running (more or less) concurrently across multiple timezones is clearly creating challenges. Where will the news emerge? In the middle of the night Pacific Time? Where will the execs be on any particular day? It’s already starting to feel a little surreal.

Updated for Six Questions video. Those questions still stand.

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Dennis Howlett has been providing comment and analysis on enterprise software since 1991.

Disclosure

Dennis Howlett

Dennis Howlett is committed to maintaining the independent and opinionated stance that his writings are well known for and does not enter into contracts that would limit his freedom of expression in any way. However it is important in the interests of full disclosure to inform readers of those relationships so they can form their own judgment. This page therefore lists all Dennis Howlett’s current business relationships.

Dennis’s consulting arrangements occasionally bring him into direct or indirect business relationships with some of the companies about which he writes, and/or their competitors. Where such a relationship exists, it is disclosed at the end of any article that references the company concerned.

Dennis owns AccMan, an independently produced blog covering the professional services market, primarily focused on Europe. It is currently sponsored by selected TextLink Ads and named sponsors in the ‘Sponsored Content’ block.

He is a member of Enterprise Advocates, a loose association of consultants, and analysts who are concerned with the buyer side of the buy-sell enterprise relationship.

He is a paid contributor to IT Counts, a site dedicated to discussing technology issues as they related to ICAEW members. He also advises ICAEW on certain aspects of its member outreach programs.

He is an SAP Mentor and participates in SAP Mentor webinars. He has recently produced a guide for SAP resellers wishing to record customer videos. Other than as disclosed here, Dennis maintains no business relationship with SAP and is not financially rewarded for his role as a Mentor.

Dennis maintains relationships with a range of end user organizations and in all cases is subject to non-disclosure agreement. He has no current ‘paid for’ relationships with ITC vendors except as disclosed above although certain vendors comp travel and expenses claims. For the benefit of doubt, T&E reimbursement is a common practice among European based writers. It is often the only way we can attend important events. Even so it doesn’t impact our analysis of what vendors have to say. If you believe otherwise then feel free to ignore what is written here.

Except as mentioned above, Dennis has no other investments in any tech industry participants. This page last updated 23rd February, 2010.

Biography

Dennis Howlett

Dennis Howlett has been providing comment and analysis on enterprise software since 1991 in a variety of European trade and professional journals including CFO Magazine, The Economist and Information Week. Today, apart from being a full time blogger on innovation for professional services organisations, he is a founding member of Enterprise Irregulars and an investor in a European start-up. Prior to, Dennis was technology and tax partner in a British firm of Chartered Accountants for 10 years. Prior to that held various senior finance roles across a broad range of industries.

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RE: SAPPHIRE: the prequel
FAULKNE 13th Oct
Good day to confirm this comment I would appreciate T h e b e s t o f Z D N e t d e l i v e r e d your website very nice to everyone Yes, Oracle is the only one with shared-disk architecture, but that is there advantage. It means you can add or remove nodes and the database lives on. In a shared nothing architecture, if you lose a node, you lose the system. I'm sure Oracle appreciates EMC highlighting their advantage.I also desire to signal in your RSS feeds. Thank you as soon as once again and maintain up the great operate Awesome post! Thank you very much || thanks for nice content this is really benefit to me.
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RE: SAPPHIRE: the prequel
ConsultantBox 17th May 2010
Hi Dennis,

Just watched the video, like the use of humour while asking some tough questions - quality, reputation, innovation all major questions that remain unanswered.
However all of the above is aimed at their products and services....what about delivery of quality consulting?

SAP...Don't talk the talk.....Walk the walk!


Cheers
Vips Kirrage
www.ConsultantBox.com - Where SAP Reputation Counts!
0 Votes
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Boring
ragnar.moller@... 17th May 2010
Sorry, too many open questions. Anyone can throw PIE.

My multinational has numerous SAP applications. I must admit they did help at some time, but I think they reached their potential.

To my experience, SAP has one major flaw: it implements/enforces bean-counter logic and forces/inspires too complex solutions. We need business workflows which are as simple and as forgiving as iPhone applications.
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