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Social networking, IBM, Microsoft etc: the Twitterverse debates

By | March 21, 2008, 2:30pm PDT

Summary: Charles Cooper’s article noting the rise of Twitter as part of the media fabric is a cue for surfacing a long conversation I had yesterday with some of my 800 Twitter followers. The pretext was my post about the end of software and the number of thanks folk posted on Twitter. On this occasion I [...]

Charles Cooper’s article noting the rise of Twitter as part of the media fabric is a cue for surfacing a long conversation I had yesterday with some of my 800 Twitter followers. The pretext was my post about the end of software and the number of thanks folk posted on Twitter. On this occasion I donned my CIO suit of armor, complete with tin lid for what turned into an entertaining discussion. You may (or may not) agree with all/any/none of what’s said but even so, it gives insight into how the edge case people who turn up at Twitter are thinking and how the medium works.

The players (in no particular order):

  • @elsua - Luis Suarez, IBM evangelist for social networking, Tenerife, Canary Islands
  • @suw - Suw Charman, social media change agent, London, England
  • @samlawrence - Sam Lawrence, CMO Jive Software, Portland, Oregon
  • @olivermarks - Oliver Marks, innovation consultant with large Japanese gadget maker, San Fancisco
  • @dominiccampbell - Dominic Campbell, change management consultant to UK government
  • @jackiedanicki - Jackie Danicki, beauty blogger and social media maven, Cincinnatti
  • @dan_mcweeney - Dan McWeeney, Adobe code jock and Enterprise Irregular member, Palo Alto
  • @njames - Nigel James, SAP consultant, London, England
  • @amandachapel - Amanda Chapel, non du plume for Strumpette, online PR scourge, NYNY
  • @aqualung - Ric Hayman, software consultant based on Australia
  • @vanderwal - Thomas Vander Wal, principal, InfoCloud Inc, Bethesda, Maryland
  • @hortovanyi - Nick Hortovanyi, Toast Technology, Australia
  • @jangles - Neville Hobson, social media maven, Thames Valley area, England
  • @folknology - Al Wood, technology inventor, UK

I’ve had to re-assemble the conversation from Twitter on the web so there may be a few posts that are out of alignment. Most of the conversation occurred before 6am PT so it is mostly EU centric. Like all Twitter conversations, you have to read from the bottom up.

elsua @dahowlett RE: GreenDotLife, hey, Dennis, you aren’t talking crap, mate! You’re keeping me real. I’m just trying to rebel against it all! :)

dahowlett @elsua OK - read GreenDotLife and tell me I’m talking crap. Or read the PWC, KPMG blogs.

elsua @dahowlett RE: http://is.gd/2sm, yes,because the focus is shifting from tools/processes to people, where it should have started in 1st place

dahowlett @elsua you’ve said it yourself! Paraphrase your blog: “The KM solutions we put in the past haven’t worked. But this will.”

amandachapel @dahowlett the open corporate model will be as accepted as open marriage someday.

elsua @dahowlett RE: My tip: Hummm, if I take people where they are at, they will never move, nor leave their comfort zone. Is that a good thing?

dahowlett @elsua agree- but people are not like that in the real world. My tip: take people from where they’re at, not where you want them to be.

vanderwal @dahowlett I have been using this stuff does what KM tools promised, but never delivered, but this time by doing not promising.

vanderwal @dahowlett I am finding many in IT are frustrated with Sharepoint as they have moved from a handful of manageable silos to hundreds unmgbl

elsua @dahowlett RE: GenY/M/Z, I don’t buy that crap either, Dennis, but most people under my age I connect with don’t use e-mail, but IM/socnets

dominiccampbell @dahowlett the bureaucrat dinosaurs of the corporate world complicit with the dinosaur bureaucrats of the public world. corrupt.

dan_mcweeney @dahowlett To change design you don’t need to turn the oil tanker(and shouldn’t), just change the cockpit controls.

elsua @dahowlett RE: this is what I hear from IBM: sorry we got it wrong but do this and it will all be OK. Good message? > Context please?

elsua @dahowlett Honestly? I’d gladly give up my job, get to do something else. As opposed to have to jusfity time & time again why change is good

elsua @dahowlett RE: Evangelist, believe me, I wish I weren’t. I wish people would just be open to try new things & become more productive.

olivermarks @dahowlett sharepoint & Lotus Notes=typical IT solution

dahowlett @njames true and do I love what those guys do? Ab-so-lutely - but they’re just as much edge cases as the rest of us here.

njames @dahowlett sap should have smaller little speedboats that can turn on the head of the pin. isnt that what imagineering is for?

jackiedanicki @dahowlett nothing worse than a Microsoft-addicted CTO. “We should just use Sharepoint” are my five most dreaded words.

dahowlett @dominiccampbell who advises government? The same idiots that gave us ERP as a cure all and who preside over continuing failure.

dominiccampbell @dahowlett there is a mad scramble in government to sharepoint at the mo believe it or not. Popping up everywhere. V depressing.

dahowlett @SamLawrence I agree but that’s been pretty elusive over the 35 years I’ve been in this game.

SamLawrence @dahowlett Some people believe that the way to win is to convince IT. That and give it away like AOL CDs (I still find those).

dahowlett Final word: SAP thinks design wise takes 2-5 yrs. Do I think that sux? Damned right. But how quickly can an oil tanker change course?

dahowlett And on the technical front, does anyone seriously believe Sharepoint is the way to go except the IT shops? Skirmish 1 methinks.

dominiccampbell @dahowlett I’m with u on this one.20yr+ change cycle easy,as Clay Shirky says tech needs to pass the “your mum uses it” test b4 true change.

dahowlett @olivermarks I mean working reasonably well across the board. 1st job, break the silos. 2nd job, break the silos. 3rd job: equip for war.

olivermarks @dahowlett depends how you define ‘completed’ and who you talk to ha ha long this thread

elsua @dahowlett inter-connectivity of multiple disciplines, &, much more importantly, a crucial focus on people vs. tools / processes.

dahowlett @elsua right - no-one’s implemented that yet. It’s a fallacy re: GenY/M/Z whatever. Greasy pole - who’s there now? How to get there? Conform

dahowlett @elsua Ok - this is what I hear from IBM: sorry we got it wrong but do this and it will all be OK. Good message?

elsua @dahowlett hehe, that’s the whole point. I am not talking about KM. Traditional KM is just *so* dead. Needs to evolve into openness

dahowlett @dominiccampbell believe me - nothing would please me more. It’s a topic I’ve been involved with since ‘99. But I also know harsh realities.

dominiccampbell @dahowlett @elsua its like watching war of the worlds - hard edge realism battles it out with social utopian!

dahowlett @elsua Fair enough, but that’s not what people hear. Suggest checking this out: http://snurl.com/2283y

elsua @dahowlett Yeah, so do I. I still deal with people who use email, but that doesn’t mean I’ll respond to them in their medium for open Qs.

dahowlett @elsua Ok - but then if you’re talking KM then that’s the tip of the iceberg right? What happens when you want to action?

dahowlett The programmes I am seeing now that ARE genuinely successful are those that face outwards, not those that face inwards.

elsua @dahowlett Hummm, never said socnet is a cover all, on the contrary… it’s an augmenting all & re-purposing what wasn’t working before

dahowlett @Suw - use cases that weren’t force fit and are beyond the department? Happy to hear. Seriously.

Suw @dahowlett: i manage to change programmes all the time… say, Grand Designs to Relocation, Relocation, or even Numb3rs.

dahowlett @elsua I didn’t say email changes things. I don’t use a printer but it doesn’t stop me having to deal with people who do.

elsua @dahowlett & you know I trust you on that & many other statements. I just keep failing to see how e-mail can change things. It won’t. Never

dahowlett @elsua yes you are - it’s the mindset change issue and the assumption that socnet is a cover all. It’s not.

elsua @dahowlett More value creation out than in open, public, protected spaces, than e-mail? Boy, I’m missing something here. e-mail doesn’t cut it

dahowlett Hands up all you experts who have successfully completed a change management programme.

jangles @dahowlett not a bad analogy. But I bet it can be done.

dahowlett @jackiedanicki True - but reprieve doesn’t cut it in business

jackiedanicki @dahowlett heh, nice one. there is something in the idea for all businesses, though, of having a daily reprieve…

folknology @dahowlett does that mean there is an AA group for ex social networkers ? Maybe it should be a SNA group ;-)

dahowlett I liken the changes required by social networking to curing alcoholics - can’t be done.

dahowlett @elsua I know all that but FUD doesn’t sell - value creation does. Trust me on this - I’m seeing it in action

elsua @dahowlett … with cricical files lost, archives of years of info completely wasted, confidential files through attachments now buried away

elsua @dahowlett RE: ERP, I, Dennis, but the same thing is happening with email. Any ideas how many millions of $$$ have gone because of email…
vanderwal @dahowlett seems about right for open sharing, selective sharing I am finding much more openness toward. It is a cultural & cognitive shift.

vanderwal @dahowlett do you have a link for the 90% peeps don’t want to share stat?
SamLawrence @dahowlett I’m way too stupid to read the Economist.

elsua @dahowlett Oh, and people may not want to share, agree, but if we don’t push it they won’t change. This is all about changing behaviours

elsua @dahowlett … for what it was originally meant to be: a 1on1 private, sensitive, confidential communication. Everything else should go out!

elsua @dahowlett No, I haven’t, Dennis. Got a link for me, pls? Ta! Again, not saying e-mail is dead. Just saying it needs to be re-purposed

aqualung @dahowlett and the local IBMers seem to leave smaller business to MS (where I think they have a story to tell with Lotus stuff)

dahowlett @elsua Did you see Economist article on SN? Email might not be dead. I’ve seen new research: 90-95% peeps don’t want to share.

dahowlett @hortovanyi IBM is the bigger market from what I know and see in terms of deals

hortovanyi @dahowlett My observation WS seems to be Tier 1.. outside of that and within departments dominated by MS.. which is the larger market?

hortovanyi @dahowlett hmmm does the Channel add Value with Sharepoint.. hard to evaluate if alternatives aren’t benchmarked

dahowlett @hortovanyi I can’t comment on that as WS seems to do well overall.

hortovanyi @dahowlett i’m a WebSphere Portal guy.. might have made the wrong bet a few years back??

dahowlett @hortovanyi what about M$ being v.good at supporting its VARs who in turn are v.good at selling to IT shops?

hortovanyi @dahowlett everyone in the MS Channel is making a lot of money at the mo with Sharepoint.

dahowlett @hortovanyi is that the same as delivering value?

hortovanyi @dahowlett The sales pitch seems to be you don’t need IT support.. its not complex, you can do it yourself???

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Dennis Howlett has been providing comment and analysis on enterprise software since 1991.

Disclosure

Dennis Howlett

Dennis Howlett is committed to maintaining the independent and opinionated stance that his writings are well known for and does not enter into contracts that would limit his freedom of expression in any way. However it is important in the interests of full disclosure to inform readers of those relationships so they can form their own judgment. This page therefore lists all Dennis Howlett’s current business relationships.

Dennis’s consulting arrangements occasionally bring him into direct or indirect business relationships with some of the companies about which he writes, and/or their competitors. Where such a relationship exists, it is disclosed at the end of any article that references the company concerned.

Dennis owns AccMan, an independently produced blog covering the professional services market, primarily focused on Europe. It is currently sponsored by selected TextLink Ads and named sponsors in the ‘Sponsored Content’ block.

He is a member of Enterprise Advocates, a loose association of consultants, and analysts who are concerned with the buyer side of the buy-sell enterprise relationship.

He is a paid contributor to IT Counts, a site dedicated to discussing technology issues as they related to ICAEW members. He also advises ICAEW on certain aspects of its member outreach programs.

He is an SAP Mentor and participates in SAP Mentor webinars. He has recently produced a guide for SAP resellers wishing to record customer videos. Other than as disclosed here, Dennis maintains no business relationship with SAP and is not financially rewarded for his role as a Mentor.

Dennis maintains relationships with a range of end user organizations and in all cases is subject to non-disclosure agreement. He has no current ‘paid for’ relationships with ITC vendors except as disclosed above although certain vendors comp travel and expenses claims. For the benefit of doubt, T&E reimbursement is a common practice among European based writers. It is often the only way we can attend important events. Even so it doesn’t impact our analysis of what vendors have to say. If you believe otherwise then feel free to ignore what is written here.

Except as mentioned above, Dennis has no other investments in any tech industry participants. This page last updated 23rd February, 2010.

Biography

Dennis Howlett

Dennis Howlett has been providing comment and analysis on enterprise software since 1991 in a variety of European trade and professional journals including CFO Magazine, The Economist and Information Week. Today, apart from being a full time blogger on innovation for professional services organisations, he is a founding member of Enterprise Irregulars and an investor in a European start-up. Prior to, Dennis was technology and tax partner in a British firm of Chartered Accountants for 10 years. Prior to that held various senior finance roles across a broad range of industries.

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Contributr
RE: Social networking, IBM, Microsoft etc: the Twitterverse debates
@OliverMarks 22nd Mar 2008
Dennis's superb 'end of software' post triggered some absolutely fascinating discussion and ideas in other blogs (for example http://tinyurl.com/34ptnr Global Neighborhoods/Social Media's impact on business & culture - look at some of the comments there below Shel's post...)

The twitter conversation reproduced above is a part of those conversations and to someone coming to this cold may not make a huge amount of sense if you're not in tune with this way of thinking together, or simply not familiar with the core of the conversations.

Dennis makes a great point above about Twitter, which I am relatively new to using. It is increasingly part of the fabric of international conversations and can add an important dimension to topics in the blogosphere you might be following closely...it was hugely informative and insight filled week for me and this played a role in that...
0 Votes
+ -
Twitter isn't for all
Jason Etheridge 21st Mar 2008
The reproduced conversation sums up for me why Twitter can be so profoundly uninteresting to non-participants. Perhaps one's brain has to be wired a certain way to digest commentary delivered by a myriad of participants in 142 character bites.
0 Votes
+ -
In which case
dahowlett@... 22nd Mar 2008
...don't bother reading it
0 Votes
+ -
I have seen twitter and have seen people use twitter. But for me it can be summed up in a single sentence, "The ability to blog while on the can." Does that sound interest? Not that interesting actually.

Twitter is too short notice too cliqueness. I can imagine for some groups that might be interesting, but to me it is a fringe product that supports other products.
0 Votes
+ -
Pardon?
dahowlett@... 22nd Mar 2008
What relevance does this have to the story?
0 Votes
+ -
In which case...
dahowlett@... 22nd Mar 2008
...you are utterly missing the point. If you pay attention to
what happens instead of smearing solutions because you
don't get it then perhaps others would understand the value
delivered. For which I'd suggest you search for how I have
seen Twitter deliver and continue to deliver genuine business
value. If you'd like me to explain that to you offline then I'm
more than happy to do so.
0 Votes
+ -
Contributr
Dennis's superb 'end of software' post triggered some absolutely fascinating discussion and ideas in other blogs (for example http://tinyurl.com/34ptnr Global Neighborhoods/Social Media's impact on business & culture - look at some of the comments there below Shel's post...)

The twitter conversation reproduced above is a part of those conversations and to someone coming to this cold may not make a huge amount of sense if you're not in tune with this way of thinking together, or simply not familiar with the core of the conversations.

Dennis makes a great point above about Twitter, which I am relatively new to using. It is increasingly part of the fabric of international conversations and can add an important dimension to topics in the blogosphere you might be following closely...it was hugely informative and insight filled week for me and this played a role in that...

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