A universal iPhone email: Microsoft, Google, catch up!

By | March 24, 2010, 5:58am PDT

Summary: Apple may soon be offering a universal mailbox for iPhone users. Would this be a major breakthrough in ‘boring and outdated’ email? Post

Steve Jobs recently leaked, though “leak” probably isn’t the operative word as he openly told a user his plans, that a universal mailbox would be coming soon to iPhone users. It is unclear at this point not only how this will work, but some speculate that it could be arriving with the iPad release.

This is something that some companies are taking on as a product and plugging left, right and center (no PR emails, please) but not something taken up by the cloud companies themselves. As a student, I have not only university mailboxes to check, but also an array of personal accounts from Hotmail to Gmail - all used for different things - and a work account also. This makes life more complicated than it should be but it’s something we have accustomed ourselves to as a necessary evil.

But this is something other companies should be jumping on. Gmail tries to do this, and does it relatively well, and granted Hotmail allows linked accounts to switch from one to another with no more than a couple of clicks, yet BlackBerry users need separate accounts to switch between.

Though because personal accounts are very often entirely separate from work or university email accounts, there’s no connection between the two, requiring a log out and log in, or a switch in programs used. Desktop applications such as Thunderbird, Windows Live Mail or Outlook have made this somewhat easier, but mobile users still have to switch between accounts.

The Generation Y see email as being “boring and outdated”, when in fact it isn’t. But a rethink in how we use email and specifically simplifying use for mobile users - which most students are - is something Apple is embracing, whereas Microsoft, Google and Research in Motion have yet to catch up to speed on.

Would you prefer a single mailbox with multiple accounts?

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Topics

Zack Whittaker, a criminologist who studied at the University of Kent, Canterbury, is a journalist, writer and broadcaster.

Disclosure

Zack Whittaker

I worked briefly with Microsoft UK in 2006 but no longer have any connection with the company. Regardless, I remain impartial and unbiased in my views.

I don't hold any stock or shares, investments or industrial secrets in any company, but have signed confidentiality agreements with a number of UK and U.S. organisations, whose names I am not at liberty to disclose.

I was involved with Kent Union, the University of Kent's student union, undertaking voluntary, non-salaried, elected positions between early 2009 and mid-2010.

No other company, body, government department, non-governmental organisation or third sector organisation employs me or pays me a salary in any capacity whatsoever.

As a freelance journalist, whenever expenses are given and taken by a company that is not CBS Interactive, these will be disclosed in each relevant post to ensure transparency.

I currently work with a UK law enforcement unit, but this is an entirely separate position which bears no connection to other work.

(Updated: 23rd October 2011)

Biography

Zack Whittaker

Zack Whittaker, criminologist who studied at the University of Kent, UK, is a journalist, writer and broadcaster.

After studying criminology at university, though still in his early-20's, he has already had a series unconventional work and voluntary positions. He has worked with researchers studying neurological illnesses like Tourette's syndrome (which he suffers from), has given lectures on the nature of disabilities in the public community, and occasionally ends up speaking on television and radio discussing the events of the day.

He first had academic work published at the age of 22, then still an undergraduate, and has been cited by a wide range of publications: from the Huffington Post, Business Insider, AllThingsDigital, The Atlantic Wire and CBS News.

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0 Votes
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I already have this with Ovi Messaging.
Sleeper Service Updated - 24th Mar 2010
The accounts are separate but it's one touch switching.

I don't want one consolidated account for rather obvious reasons.
0 Votes
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Ditto. Using Ovi Messaging with Nokia N95. Works exceedingly well.
Dietrich T. Schmitz GNU/Linux Advocate 24th Mar 2010
nt
0 Votes
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You must be mistaken
NonZealot 24th Mar 2010
Apple hasn't invented this yet so it can't exist.
However, watch for the inevitable Apple patent
lawsuit (probably for a patent describing how
information can be sent from one user to another,
or some other ridiculously broad patent) and the
inevitable bankruptcy of the company behind Ovi
Messaging.
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I've got six email accounts set up on my iPhone including
one linked to facebook which get's hundreds a day.

Another one I use for spam.

Jumping in and out of inboxes is easy enough, I don't want
important emails buried under hundreds of junk emails.

They are all connected 24/7 no logins required.
0 Votes
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Catch up? To what?
BrianTX 24th Mar 2010
I'd have to see the implementation before I really make any judgements. However, I can say, right now, I have seperate inboxes because I CHOOSE to have seperate inboxes/addresses.

Oh, and please stop with the "Steve said it is to be" so everyone else must "catch up" BS. Until it's a product we can see, there isn't anything to catch up to other than hot air.
I have a Touch Pro and can easily manage several
different email accounts with the touch/swipe of my
finger. That's with WinMo 6.1 which is old news. Not to
mention, I just read another article on ZDNet about how
the Nexus One is better than the iPhone, one of the
reasons being "Combined email inbox." I don't think this
is anything ground breaking...
0 Votes
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I have 3 accounts on my iPod Touch
Snooki_smoosh_smoosh 24th Mar 2010
and no I do not want a consolidated e-mail box. If it is an option that just has a toggle to turn it on or off, then great.

I understand why some would like to have a consolidated e-mail inbox, where they can read e-mail from several sources just by clicking in one folder, however, people like me, especially at work, rely on rules to filter e-mail.

Example, I have several folders to which e-mails meeting certain criteria get filter into a folder. So if I am working on a particular project with an outside vendor, any e-mail from that vendor gets filtered into that folder.

Or e-mail that is strictly from people from within my department, which is likely to have a more significant impact on my job or the projects we are working on, those e-mails get filtered out into a folder specifically for my department.

Only e-mail ever addressed specifically to me, ever makes it into my inbox. Company wide e-mail gets dumped into a folder, list serves, and vendor newsletters get dumped into their own folders, and so on.

The same goes for G-mail, I operate my G-mail account much the same way. Newsletters and stuff get stuffed into their own folder or labels as GMail calls it. E-mail from friends and Family handled the same way. E-mail from utlility companies, for payment notifications get handled the same way. Why? so that I can more easily find an e-mail.

Case in point, recently my electric company didn't record that I had paid my bill, when in fact I knew I had. Well since those payment notifications get filtered into their own Label, I was able to go to that label, find the most recent payment, print it, and brought it in, and said "see I paid", and brought a copy of my bank statement to show that it had cleared.
0 Votes
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I agree with you
bobiroc 24th Mar 2010
I like having my email boxes separate on my phone. I have my work exchange account and 2 personal accounts on my iPhone. I have them separate and like them separate as they have different functions.
0 Votes
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You got your incoming, and your outgoing
zdnet-gregc 24th Mar 2010
Consolidating incoming is easy. I do it a couple of different ways.

- forwarding from one account to another
- creating email aliases when registering with listservs, etc. Zdnet updates are sent to my"zdnet@mydomain.com" alias.

It's sending email under multiple different aliases that's not quite so easy. For that I have several accounts and my email reader allows me to choose which one. There may be ways to jigger email headers to accomplish the same thing, but I've never needed to go there.
If you're talking about on the phone thats already done. See Android 2.0 and Palm WebOS. If you are talking about as a service then see Gmail. You just add your other accounts to Gmail as if you were adding them to desktop email if they allow it. I believe other services like Hotmail may do this also but I've never checked it there. Not all that much new here except maybe integrating blackberry messaging.
0 Votes
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Already been done by RIM ...
mwagner@... 24th Mar 2010
... via the BlackBerry and by Microsoft, via Outlook.

The BlackBerry comes (from your carrier, at least in the USA) with BIS (BlackBerry Internet Sevice) which supports a carrier-specific e-mail address (your-username@vzw.blackberry.net. where (at least in the USA) "vzw" is substituted with "att" or whomever your carrier happens to be. E-mail is automatically PUSHED to the device as it arrives.

BIS also permits the BlackBerry to poll the e-mail provider of your choice (up to 10 of them) to collect e-mail from most any POP or IMAP e-mail provider (such as hotmail.com, gmail.com, aol.com, comcast.net, or whomever).

The best feature offered by RIM though is BES (for BlackBerry Enterprise Server). This allows the device to connect seemlessles to an employer (or university-based) MAPI environment for full synchronization eith Exchange (or Lotus Domino, or Novell Groupwise).

Full synchronization of calendars, contacts, notes, and tasks using BIS is accomplished via a desktop computer using any number of available desktop e-mail clients.

Microsoft Outlook permits the user to manage multiple accounts, calendars, tasks, and notes under a single desktop client and a single handheld device.

What's nice about the RIM solution that many other handheld clients do not provide is that it is unnecessary to go ASK for your e-mail. It is automatically pushed to the device. Either automatically (BES and carrier-based BIS) or through BIS polling of your favorite e-mail provider.

In any case, the device tells you when you have e-mail waiting for you.
0 Votes
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You're actually imagining all that, as
John Zern 24th Mar 2010
Apple hasn't invented it yet. happy
0 Votes
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Very True
rhonin 24th Mar 2010
And to top it off, I have all my curent emails feeding into Exchange Server which I access directly from my iPhone.

All in one inbox with indicated source.

So what is so "NEW" about this?

Besides, I saw something like this yesterday when I was looking at the Nexus One...

.
0 Votes
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Android already has that
trance2tec 24th Mar 2010
It's called "Combined Inbox" - it's already available.
0 Votes
+ -
Android already has that
Rob.sharp@... 24th Mar 2010
Apple's great at stealing ideas! I'm sure they'll put an Apple spin to it by upping the price and telling everyone it's better. Then all the generation "Y" drones can gobble it up. They'd probably even buy a lump of dog crap if it had the Apple logo stamped on it.
0 Votes
+ -
You don't understand
tikigawd Updated - 24th Mar 2010
The truth is that Apple invented this in the future, then Google used its DeLorean to steal it, and went back in time to "invent it" before Apple.

On another note, if I wanted all my e-mail to come to the same place I would... use the same e-mail address for everything I do! I actually have separate Inboxes because I want to...
0 Votes
+ -
Gmail has done this for years
ArtInvent 24th Mar 2010
I have multiple email accounts on different pop
servers that Gmail aggregates into my one gmail inbox.
And Android is miles ahead in this respect. Your
complaints about Gmail relate to old mail from
different accounts. Whatever Apple is doing (and they
haven't even begun to do it yet) I doubt if they are
going to be affecting your multiple gigabytes of old
mail, just new messages aggregated into one INBOX.
-
This is a matter of iPhone playing catchup to Google,
not the other way around.
0 Votes
+ -
Though Apple
rhonin Updated - 24th Mar 2010
Will do their version, launch and allow use only through Mobile Me and charge $100 / year.
0 Votes
+ -
Apple will also censor your email
NonZealot 24th Mar 2010
All emails will be read by Apple employees and
will go through an opaque approval process before
being either accepted or rejected.
0 Votes
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Already present in MotoBlur phones
dev_oo Updated - 24th Mar 2010
Motorola has already implemented it in MotoBlur products. I suggest Zack to get his facts straight.

It is Apple who is catching up this time! And has always been catching up as far as pure technology is concerned - Video recording, MMS, cut-copy-paste, and now universal inbox.

Why do tech reviewers/bloggers feel whatever Apple does is always "first"?
0 Votes
+ -
Because...
Tom-Tech 25th Mar 2010
...most Tech journalists are tech snobs, and most tech snobs are Apple consumers, and most Apple consumers are evangelical zealots.

Discuss.
Not sure I follow the significance. I manage my numerous
email accounts very efficiently on my Blackberry.
Separate accounts need setting up but all emails can then
be managed via one global in-box screen. Replying to any,
automatically chooses the receiving address as the one to
send from (but can be changed easily). Love my BB.
Wouldn't go anywhere else!
Not sure I follow the significance. I manage my numerous
email accounts very efficiently on my Blackberry.
Separate accounts need setting up but all emails can then
be managed via one universal in-box screen. Replying to
any, automatically chooses the receiving address as the
one to send from (but can be changed easily). Love my BB.
Wouldn't go anywhere else!
0 Votes
+ -
You just have to do x, y, z, a, b, sometimes c, d, e, and
sometimes f, hold your mouth right, and make an offering to
the Tiki gods on Sundays, but it works great! Crapple sucks!

Signed,
(device) fanboy
0 Votes
+ -
Where are the fangirls?
dofzin 24th Mar 2010
Has fanboy become a neutral noun, or all blatantly biased product supporters male? happy
0 Votes
+ -
Geting our work done instead of arguing
mheartwood 24th Mar 2010
Boys argue that one car is better than the other. Girls drive to the mall.

Sorry to say, but it's very likely that most fanboys are indeed boys.
0 Votes
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Switching between accounts on the iPhone is a pain. Apple needs to do something to make the phone easy and innovative to use or it will lose marketshare to the crop of creative smartphones being released over the next couple of months.
I use spamarrest as a Firewall, but it also connects (standard up to 5) to all my email accounts wherever they are. So I call this a Universal mailbox (with offline filtering so you only receive emails you want, which when roaming with a Blackberry or smartphone is very important)
0 Votes
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Palm WebOS already has this
samirj 24th Mar 2010
Palm WebOS already has an excellent implementation of this. It allows a combined view of any combinations of inboxes you choose or you may view each one separately. The messages remain in their respective inboxes and are just displayed in a unified list. If you hit reply, the system knows which account mail came from and sends through the correct account. You can pull email addresses from any of your accounts when replying regardless of which account it is sending from.

This is one of the best selling points for WebOS. It is great for monitoring all my acocunts in one place, while still giving me the flexibility to to view each separately whe necessary.
0 Votes
+ -
Already been done....
PeterBoyles 24th Mar 2010
Microsoft in Windows Mobile 6.1 and newer.
Palm Web OS
Android
MS Outlook (limited to 1 Exchange account until version 2010)
And many, many other e-mail applications.

Now, is it going to only show a blended screen of all e-mails or am I going to be able to keep everything displayed separately?
0 Votes
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herein lies the problem with having the very young post blog entries. Frequently they have not done their homework.
0 Votes
+ -
Is Apple getting ready for another lawsuit?
wizard57m@... 24th Mar 2010
Maybe Apple is laying the groundwork for their
fantastic new intellectual property...
"A means by which electronic messages from a
variety of sources can be stored in one 'folder' on a device, and the gathering/fetching of said messages, via mechanism of
a touch or gesture, either by screen or numerical keypad."
Yep, that should do it...hehe!
0 Votes
+ -
LOL!
John Zern 24th Mar 2010
Though I shouldn't be laughing as you're probally right! happy
0 Votes
+ -
I have 3 accounts that come into my iPhone. I don't want
all 3 in one mailbox however, this could cause confusion
and in replying a mix up.

My Yahoo account has 3 aliases and I have to be very
careful of my reply address as well as an account that is
being forward from Gmail that is a 3rd party account.

KISS..is the rule here when it comes to e-mail.
0 Votes
+ -
My Messages folder contains 5 email accounts and can consolidate up to 10 accounts with BIS. You can turn them on or off as desired in Options. You can also view each account in its own email Inbox. New emails/replies can be sent from any of the accounts, you choose.
I have my exchange account imported into Gmail already.
However, everyone I know at my school who doesn't do this
wants two separate inboxes, so that would annoy them to
no end. Labels work much better for me, but to each his
own.
0 Votes
+ -
It is NOT true that blackberry does not offer this feature! The device allow me to see all of my 6 different accounts at the same time and send e-mails from any of them. Although I have the choice to consult a particular account, my main Message windows shows always the combined accounts, and it works like a charm!

You guys should do your homework before printing something!
This would save me a boat load of time servicing my OCD
checking of all of my email accounts on my iphone. Bring it
on!
It's about time that Apple woke up; this is the way it's
been on Sprint for several years.
0 Votes
+ -
Isn't Google Wave supposed to have some of this functionality?

I think iPhone/Pad could have a great interface for sorting mail
if they added gestures and shake for instance to quickly look at
mail. A cool app would use a desk metaphor and little slots to
move mail, reply and send (stamp placement), that would put
all your mail in front of you in a systematic manner. What we
need to get away from is the Outlook model which is over used
and backwardly setup for a cool touch only device. It would be
great to see special letter stamps for adding custom replies
and stationary ideas. Make mail fun!
0 Votes
+ -
My BlackBerry Already Has This
rmark@... 24th Mar 2010
I have 2 personal email addresses, a work email address and SMS all going into the same inbox. Apple should catch up!
I seriously doubt Apple can just walk in and drop an email service in that is better than Gmail or even hotmail. Anyone can set gmail or any other service up to be a universal mailbox by collecting the mail from other services. Unless I see some better features, I will regard this as just a ploy to create stickiness to the iMpire.
And its one of the reason why I (heh, this is just my view on
things, not the general truth and nothing but the truth happy I
for one do not like the why mail is working on the BB, so
here's hoping this just becomes an option you can switch on
and not something which is "the way things work now".
0 Votes
+ -
Zack Whittaker, catch up!
ChaGeek 24th Mar 2010
Zack Whittaker, catch up!
0 Votes
+ -
Yes, Zack...
john@... 24th Mar 2010
Don't you realize that ZDNET's point of view is to universally PAN Apple
and support the freetards and Microsoft? Get with the program at once.
Otherwise smug old Jason will get upset with you!
0 Votes
+ -
Contributr
Erm... it's not
zwhittaker 25th Mar 2010
We all have disclosures for a reason - to show that we have nothing to hide (especially since the Bartz/Kennedy scandal) and that if we do have any conflicts, we point our readers to our disclosure pages or highlight them - as I know Jason does from time to time quite openly in his articles.

If you read some of my past content, not only do I make it relatively clear that I worked with Microsoft when I was a wee bit younger, but again, read over because I'm not always that positive about what they're doing. More often than not, I'm rather critical and openly annoyed about the neglect they have to the younger generation, ie. students. This was something I tried to change when I was working there.

But I can assure you that ZDNet does not pander to the needs of Apple or Microsoft in any way. Some of us prefer Mac's over PC's, some prefer to use Linux than Windows. It comes down to personal choice and sometimes we write to reflect that. It's about balance - which is why we have a dedicated Microsoft blog, as well as Ed's blog which covers the company, and BTL which covers both and every other company there is, and a dedicated Apple and Google blog. It's about balance and fairness to ensure that the readers can go to a specific blog and read what they want to read, rather than be bogged down with reading about a company they don't have much feeling towards.

Hope that clarifies things a wee bit.
0 Votes
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I use a WinMo phone and access one Exchange account, two hotmail accounts, a gmail account, and a government secured email account. I don't need to log out and in. I guess the iPhone is catching up to everything else and the author has a lot to learn as to who does what these days.

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