Apple announces special event, speculation begins

Apple announces special event, speculation begins

Summary: Apple has officially sent out invitations for media outlets to attend the Apple event to be hosted in New York on January 19th.

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Apple has formally sent out invitations for the press to attend a "special event" being held in New York on January 19th.

Little is known about the secretive Apple event, apart from reports suggesting it will be education-focused. The venue has been officially released as the Guggenheim Museum.

Reports speculate that the specific developments to be announced at the event, with suggestions that it may involve textbook initiatives or potentially further development of iTunes U, the Apple system for classroom content distribution, currently available to iPhone and iPod Touch users.

The announcement is not thought to be hardware related, effectively ruling out an announcement for the upcoming and long-awaited iPhone 5 and the iPad 3.

It is well-known that Apple's late co-founder Steve Jobs wanted to 'disrupt' the publishing industry. Hidden within the depths of Walter Issacson's autobiography, a particular excerpt read:

"If textbooks were given away free on iPads he thought the publishers could get around the state certification of textbooks. Mr. Isaacson said Mr. Jobs believed that states would struggle with a weak economy for at least a decade. “We can give them an opportunity to circumvent that whole process and save money,” he told Mr. Isaacson."

The location itself is a hint that steers speculation towards to the publishing industry. Technological announcements are generally reserved for Silicon Valley, whereas New York is a well-known hotspot for the textbook industry.

Rumours suggest that Apple is planning to use the event to promote possible development of educational content for iProducts, or a move to enter the e-book industry with a splash.

A move from Apple to disrupt publishing could spell disaster for those currently in the industry. According to reports, the event has been planned for some time, with the late Steve Jobs heavily involved in what is to be announced.

Image source: Apple.

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Topic: Apple

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12 comments
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  • RE: Apple announces special event, speculation begins

    No one wishes to pay one hundred dollars or more for a required textbook. If Apple can lower the overall price for student textbooks than this will be a good thing.
    kenosha77a
  • Let's hope Apple uses or releases open standards

    If a student's education forces them to be locked in to Apple's ecosystem, that is not a good thing for anybody.
    toddybottom
  • RE: Apple announces special event, speculation begins

    @toddybottom So what would be the worst case scenario: Being "locked" into the Apple ecosystem by having one's textbooks on an iPad which is capable of so much more than being an ereader<br><br>-or-<br><br>Being a victim of the continued scams being run by the publishers of textbooks where students spend from $100+ on textbooks for each class they take (typical full time students would spend roughly $500) PER semester. Keep in mind that more often than not the same textbooks cannot be used for a second semester due to "changes" from the previous edition - such "changes" include stylistic differences or different photographs.<br><br>Or let's put it another way: $800 bucks for a 64GB WiFi/3G iPad with free textbooks (IF Steve Job's idea comes to pass) that one can use for YEARS vs paying $500 per semester for books that are "useless" after one semester with limited to no resale value.<br><br>Do the math toddybottom and let go of your iHate... or is it iLove this week? You change positions more than most people change socks. I'm just sayin'...
    athynz
    • I merely said that I hoped it would not be vendor lock-in

      @Pete "athynz" Athens <br>Not being locked to a single vendor is preferrable to being locked to a single vendor. Agree or disagree?<br><br>You seem to be actively hoping that all students are locked in to Apple's ecosystem. Why would you hope that? If I'm wrong about your wishes, please come out and state that you too hope this does not lock students in to Apple's ecosystem. If you do that, however, you will be agreeing with me, making your rant look a little silly.

      Let's put this another way: replace the word Apple with Microsoft. Knowing you, your attitude would change from cheering the possibility of vendor lock in to dreading it.
      toddybottom
      • RE: Apple announces special event, speculation begins

        @toddybottom How do you sleep at night?

        [b]I merely said that I hoped it would not be vendor lock-in[/b] Is the header of the post I'm responding to and yet below is you post that I originally responded to... where you mention students being locked into Apple's ecosystem.

        [b]Let's hope Apple uses or releases open standards
        If a student's education forces them to be locked in to Apple's ecosystem, that is not a good thing for anybody.

        toddybottom[/b]

        Let's continue:

        [b]Let's put this another way: replace the word Apple with Microsoft. Knowing you, your attitude would change from cheering the possibility of vendor lock in to dreading it.[/b]

        Please - my name is not toddybottom and I do not subscribe to any sort of tech religion... [b]

        Let's put this another way: replace the word Apple with Microsoft. Knowing you, your attitude would change from cheering the possibility of vendor lock in to dreading it.[/b]

        Replacing Apple with Microsoft would not change my point of view - the ages old textbook publisher scam has got to stop. Microsoft [i]could[/i] do it if they had a viable tablet option but so far a WP7 based or Windows 8 based tablet has been absent from the market. Hell I'd be okay with it if it was an Android tablet.

        In other words no tech fanboyism here but an intense desire to see this scam by the textbook publishers and bought-and-paid-for university "reviewers" put to an end. My daughter is in her second semester of college and has already spent almost a grand for her books - most of them duplicates of the ones the semester before other than a few stylistic differences and a couple of photo changes.
        athynz
      • RE: Apple announces special event, speculation begins

        @toddybottom
        really who cares if you are locked in? If it works good and its the cheapest option, then who cares who makes it? i dont know about you but if apple makes textbooks half price and it works just as well as anything else, il be happy to be "locked in". saves me a bundle of cash! :)
        rocketboy5114
    • RE: Apple announces special event, speculation begins

      @Pete "athynz" Athens
      I don't see why you think this will lock people into Apple hardware.
      JohnVoter
      • RE: Apple announces special event, speculation begins

        @JohnVoter [b]I[/b] don't - I was responding to the typical Anti-Apple rant by toddybottom. But even IF it does it's far preferable than dealing with the ages old scam run by textbook manufacturers.
        athynz
  • if the iPad cured cancer, toddy bottom would oppose it!

    Toddybottom, you're 'locked in' now, paying publishers big bucks and carrying heavy books. If its Apple that put the time and thought and innovation into making your life easier, accept it and be grateful.

    You should care more about how you're locked into Windows running your electrical supply ecosystem and our defense departments 'Smart Ship' program. Talk about things that should keep you up at night worrying!!
    ShazAmerica
    • ShazAmerica, the only thing that would keep one up at night worrying

      @ShazAmerica
      would be people like you. Your irrational hatred of Microsoft, one that compells you to lie on such a regular basis, is disturbing.

      I am sure many fear that as they continually dismiss you, or continue to expose your "FUD" campaign, that you may try a more physical approach.

      We should be grateful that they do not post our home adresses for you to locate.
      :|
      Tim Cook
    • RE: Apple announces special event, speculation begins

      @ShazAmerica you should know better than using logic and facts with a Windows Zealot. Logic, and religion are mutually exclusive.
      Rick_Kl
    • RE: Apple announces special event, speculation begins

      @ShazAmerica I'm good with Windows running my electrical supply subsystem - the only outages thus far have been caused by Mother Nature and not by a mythical BSOD or any Windows issues... I guess the power company in my area is using Windows 7. And even if they lose power due to a hypothetical glitch I have a whole house generator fueled by natural gas ready to go at a second's notice.

      [b]if the iPad cured cancer, toddy bottom would oppose it![/b]

      I can't argue with that... unless he's pro Apple this week - it's hard to tell.
      athynz