Apple winning the 'back to school' deal race?

Apple winning the 'back to school' deal race?

Summary: 80% of college students want a Mac over a PC for their studies, according to research -- even though the Microsoft deal is seemingly better.

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TOPICS: Microsoft, Apple
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Each and every year, Microsoft and Apple go head to head in the 'back to school' race; trying to entice in students from across the United States and further afield through their virtual doors, to buy their technology.

But this year, according to research, Apple is winning -- all but hands down.

(Image via Flickr)

In a nutshell:

Microsoft is offering a free Xbox 360 (4GB model) when students spend over $699 on a new Windows 7 PC.

Apple on the other hand is giving students a $100 store credit that can be used in any of its application stores, like the Mac App Store and iTunes.

But students are opting for the Mac over the Windows 7 PC; oddly enough, when the Xbox is far more expensive.

It isn't about cost, though. We saw around this time last year that more students are opting for MacBooks over any other laptop on the market -- overtaking Dell, HP and Toshiba in their portable computer offerings.

One shouldn't detract away from the fact that not only are MacBooks idolised by the Generation Y as "the laptop of choice", through sheer branding and social status factor alone -- they're also, ironically, too expensive for the masses who want one most.

While 80% of college students prefer a Mac over a PC, this statistic doesn't surprise me at all. Whether 80% of college students will be able to afford a Mac over a PC, that is another question altogether.

Topics: Microsoft, Apple

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62 comments
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  • What would you prefer?

    Mac or PC for your college studies? But crucially -- why? <b>Have your say.</b>
    zwhittaker
    • RE: Apple winning the 'back to school' deal race?

      @zwhittaker I believe that in 2012 with Win8, Windows Phone and Xbox 360 Metro UI this will change.
      One live tile based UI to rule them all. In contrast apple will have a boring grid of icons with a launcher dock across iphone/ipad/OSX!!!
      jatbains
      • RE: Apple winning the 'back to school' deal race?

        @jatbains
        iMO, I don't think it will change much...
        It seems that the product doesn't really matter - IMO, Windows 7 is better than OSX, yet people still want the Mac because of the branding (and because Macs are high-end machines, whilst PCs cover a whole span, and are not regarded in that manner).
        xnederlandx
      • Keep dreaming

        How's that Zune working out for you? Doh!
        @jatbains
        GoPower
      • pamnichols

        Some students find it difficult to come up with impressive and insightful essays when they are being told to submit one in class. http://www.essayaboutmyself.com/

        The noblewomen of Ancient China during the Ming Dynasty wore very long artificial nails to indicate their nobility and it serves as a proof too that they did not have to do manual labor like a commoner. http://www.fakenails.ca/

        Living in a society such as ours today, no living being can make business or any transaction work without engaging with a telecommunication service provider. http://www.familyplan.ca/
        gavinwray1
  • RE: Apple winning the 'back to school' deal race?

    Please cut the generation Y thing, there is nothing like that. What is the credibility of the 'research' you mentioned. They may have made it up to prop apple stock.
    owlnet
    • RE: Apple winning the 'back to school' deal race?

      @owlnet
      True but keep in mind the XBOX's been out for years... we all have one already, do we really need a second one?? now a Macbook Air would be N I C E!!
      Hasam1991
      • RE: Apple winning the 'back to school' deal race?

        @Hasam1991 That's what I thought - all the kids probably already have one, so the deal isn't particularly enticing (although I'm pretty impressed :o)
        Imrhien
    • RE: Apple winning the 'back to school' deal race?

      @owlnet

      Yeah, that's it ... "to prop up apple [sic] stock."

      It sure needs propplng, right? ;-)
      brian ansorge
      • RE: Apple winning the 'back to school' deal race?

        @brian ansorge Most MAC people can't admit that there are actually good PC's on the market for less than a Mac. And when you read comments like "fashion accessory", "Percpetion" and "cool looking" how can you really argue with such brilliance. For me, I work, and I need what works for me, call it preference, call it what you want, but please try something better than "you're old", if that's the case, "you're ignorant". [url=http://www.theirvineplumbers.com]irvine plumbing[/url] | [url=http://www.riverside-plumbing.net]plumber riverside[/url]
        baconman84
  • My daughter

    who once disdained Macs proudly shows hers off, now that she's headed to university. Other computers are computers... Macbooks double as a fashion accessory. (A rather expensive one.)
    Mac_PC_FenceSitter
    • Expesive only when compared to these lousy, stripped down, junk products by

      @rbethell: ... competitors. When compared to more fairly equipped notebooks (with metal unibody enclosure, et cetera it is not easy), Macbooks are not expensive.
      DDERSSS
      • You must have a fan/groupie or whatever

        Your posts seem to be getting systematically flagged.
        ego.sum.stig
    • RE: Apple winning the 'back to school' deal race?

      @rbethell <br>My younger cousin got one for college/music too and it's funny how image and trends really shape younger culture. Granted that I'm 9 years older that him, but perception is always a big factor. That's why Mac's are so popular because they are good at controlling a positive perception.<br><br>I, for one, just never felt compelled to get one. Mac just never did what I wanted to do. I thought about one as a secondary PC but it always just ended up with what I wanted to do and Apple never gave me a good enough reason why they would be a better alternative to Windows and Linux.
      Those who hunt Trolls
      • RE: Apple winning the 'back to school' deal race?

        @Silverback1138
        Dude you are old lol, that's the true reason they won't appeal to you... old people like windows.
        Hasam1991
      • RE: Apple winning the 'back to school' deal race?

        @Hasam1991

        Dude, I am older, but I'm not that old. I just got out of my twenties. And the reason I like Windows and Linux is not because of my age, but I like function along form. I've used Mac's and while they are nice, like I said, they don't serve my needs. Your response has no credibility besides making it look like "old people" don't like the trendy Apple products. Something can give a "cool" perception but without fulfilling the part of the needed functionality, there's no point to it.
        Those who hunt Trolls
      • RE: Apple winning the 'back to school' deal race?

        @Silverback1138 you forgot to mention youngin's like @hasam1991 (is that your birthdate? oh you're soooo young) arrogant. Most MAC people can't admit that there are actually good PC's on the market for less than a Mac. And when you read comments like "fashion accessory", "Percpetion" and "cool looking" how can you really argue with such brilliance. For me, I work, and I need what works for me, call it preference, call it what you want, but please try something better than "you're old", if that's the case, "you're ignorant".
        Prttony91
      • Your comment mirrors the classic Windows / Mac observation

        @prttony91

        With Windows, it has always been price trumps quality. With Macs, it has always been quality trumps price.
        kenosha77a
      • RE: Apple winning the 'back to school' deal race?

        @Silverback1138
        tnx for ur , thinks!

        <a href="http://www.itransition.com">software development</a>
        Steampower
    • ... a rather expensive ... fashion accessory ...

      @rbethell

      And an incredibly functional, user-friendly, reliable and stable "accessory," no? Maybe (just maybe) those things contribute to them being so, so ... uh ... *desirable?*

      Nah. Couldn't be.
      brian ansorge