BlackBerry facing dark days; pulls out Messenger on Android, iOS wildcard

BlackBerry facing dark days; pulls out Messenger on Android, iOS wildcard

Summary: BlackBerry manufacturer Research in Motion is struggling. Now that the iPad 2 has effectively killed the PlayBook before it was even released, RIM is throwing its wildcard options on the table.

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Research in Motion is struggling. Besides its lucrative BlackBerry smartphone section, the company's is coughing up blood, its hair is falling out and the children are asking it to change the will.

RIM is getting desperate, and this is ever clear with the smartphone giant bringing its popular BlackBerry Messenger software to platforms outside the existing BlackBerry platform, including Apple's iOS and the Google Android operating system.

Now that the iPad 2 is out, RIM missed their shot to get the BlackBerry PlayBook out of the door, and is now facing consumers with a rival tablet which has all of the features that it was trying to plug the market with.

The PlayBook would have been competitive, but only if it had been released before the iPad 2 and given at least some headstart. Now, it's pretty much dead in the water.

So how can RIM get more users on the BlackBerry platform? It can't, only by selling more smartphones. And one of the only ways to get this going is to open up their BlackBerry Messenger application to other platforms.

But don't expect it to be all singing and dancing as the BlackBerry OS version is, because it won't be. Logistically, getting everything from the BlackBerry grade encryption to the network security will be impossible.

BlackBerry Messenger is incredibly secure, as data is sent via the mobile network but not to or by the mobile network. Instead the data is handled by BlackBerry manufacturer Research in Motion directly.

For all intents and purposes, BlackBerry Messenger for devices not running BlackBerry OS will be just like any other instant messenger for iOS and Android, and not be the secure, state intelligence defying technology that propels younger users in oppressive regimes to use it in the first place.

This move is merely to add incentive to those who are running iOS and Android with the stripped-down BlackBerry Messenger experience, to jump whole hog into the BlackBerry world.

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Topics: Hardware, Mobility, BlackBerry

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43 comments
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  • Is all of ZDnet contributors on Apple's bankroll?

    I love the bias! RIM will be fine and Playbook will sell perfectly well in the vertical its made for - corporate.

    New Company: Here's your Blackberry and a Playbook.

    New Hire: But I have a iPad 2 to use Garage Band!?

    New Company: That's nice but use that at home now get productive.
    MobileAdmin
    • RE: BlackBerry facing dark days; pulls out Messenger on Android, iOS wildcard

      @MobileAdmin I work for a very large agency and IT is seeing a ton of pressure to support user owned devices (iPhones and iPads mostly.) IT is beginning to see this as part of their business. You have to change with the times my friend.
      CowLauncher
      • RE: BlackBerry facing dark days; pulls out Messenger on Android, iOS wildcard

        @CowLauncher

        We already support BYOT and yes it is part of business. It's not for everyone though (corporatation or employee). Many of our employees who expressed interest do not want to pay for devices or costly plans, many didn't like the security and restriction we apply to devices (corporate owned or not).

        Bring your own Tech is appealing way to move costs to users and users are recognizing they are giving up something so some decide the company provided tool (ours in Blackberry) is better then the hassle. There is also no delfacto standard in BYOT program as some companies allow it, some don't some offer to pay some towards it, some don't etc.

        You also deal with personal usage that might not allign with current corporate policy so a PL device used on company property gets sticky. Not to mention corporate data mixed onto a personal device. Employees do not like when they leave we erase their device.

        All that being said it's now part of what we offer and other companys will explore it to save cost. That doesn't mean Blackberry will suffer as our Blackberry growth is still 3x that of our BYOT program which interestingly includes personal Blackberry that we also support.
        MobileAdmin
      • RE: BlackBerry facing dark days; pulls out Messenger on Android, iOS wildcard

        @CowLauncher BBOS/BES will soon support separating Corporate from Personal data on BYO devices. How will iOS? How will Android?
        dowlingm
    • Actually, if my employer gave me a Blackberry and Playbook combo

      @MobileAdmin

      I would probably leave my iPad at home. (Although with all my third party apps installed on my iPad, I probably would be more productive with it at work.)

      But, if I had to work for a second tier employer, I guess I could live with using their Blackberry devices. (Grin)
      kenosha77a
      • RE: BlackBerry facing dark days; pulls out Messenger on Android, iOS wildcard

        @kenosha7777

        Consider we are Fortune 100. People need to recognize Blackberry is the corporate standard and will remain so as they provide the whole enterprise focused ecosystem like Apple does for consumers. Its really two different segments of a very large market.
        MobileAdmin
      • LOL!!! Crackberry is a corporate standard... LOL

        @MobileAdmin

        Ever notice that you are all alone MobileAdmin? Everyone else has moved on and left you behind with yesterdays dying technology... LOL... Corporate standard... That is too funny... Do you still drive a horse and buggy to work as well? Is Cat 10 your "corporate standard"??? LOL... What a joke.
        i8thecat
      • RE: BlackBerry facing dark days; pulls out Messenger on Android, iOS wildcard

        @i8thecat

        All Alone? if RIM didn't have such huge corporate usage their marketshare and quarterly sales would reflect that.

        If you were actually in IT and supported mobile technologies you would be right in the middle of BYOT like I am and be dealing with personal liable vs. corporate liable that every single company is dealing with. Go to any mobile technology conference and there will likely be a packed room to hear about it, discuss it etc.

        Don't be shocked when RIM actually keeps on selling devices through 2011 as they have some solid things in the pipeline.
        MobileAdmin
      • RE: BlackBerry facing dark days; pulls out Messenger on Android, iOS wildcard

        @kenosha7777 Which things can everybody suppose comes the discrepancy between <a href="http://www.rxshop.md/products/haircare/propecia">generic Propecia</a> in addition to <a href="http://www.rxshop.md/products/haircare/finpecia">Finpecia online</a>?
        saieazby
    • RE: BlackBerry facing dark days; pulls out Messenger on Android, iOS wildcard

      @MobileAdmin Hey - be nice. I was -hoping- that the PlayBook would succeed.
      zwhittaker
      • RE: BlackBerry facing dark days; pulls out Messenger on Android, iOS wildcard

        @zwhittaker

        hey .. I was kidding but it's a little much with no less then what 8 Pro Apple articles today on ZDnet? Rim is Toast, Everyone wants an iPad, Dark days ahead.

        Focus on some quality research and facts on the market and put down the kool-aid every now and then.
        MobileAdmin
      • Put down the hater-aide MobileAdmin...

        @MobileAdmin

        Progress is good, Progress is good, Progress is good...

        I will leave the old behind... I will leave the old behind... I will leave the old behind...

        We believe in you buddy... You can do it... Catch up to modern technology... LOL
        i8thecat
      • PlayBook is much nicer than the Xoom

        @zwhittaker

        I was amazed at how stable the PlayBook is and how unfinished the Xoom/Honeycomb is.
        Bruizer
    • RE: BlackBerry facing dark days; pulls out Messenger on Android, iOS wildcard

      @MobileAdmin
      Old school... my company has a byod policy and they support Apple products, they don't tell us what to do or use and we have 200,000+ ee's
      Hasam1991
      • RE: BlackBerry facing dark days; pulls out Messenger on Android, iOS wildcard

        @Hasam1991

        See above. We allow BYOT and have a corporate standard. There is zero business case why an iPhone (or Droid etc) is needed when the Blackberry which still has a very low CBA for us does exactly what we procure it for - corporate email and PIM. Until mobility at the enterprise level extends beyond that for employees the growth and use of Blackberry will continue.
        MobileAdmin
    • RE: BlackBerry facing dark days; pulls out Messenger on Android, iOS wildcard

      @MobileAdmin - sorry matey, but that's rubbish.....Blackberry has lost it's corporate edge, we've found in the UK that Blackberry is being replaced everywhere, iPhone and iPad are the forerunners, giant organisations are ditching Blackberry in favour of iOS devices.....Police forces, NHS organisations and Governments are binning Blackberry due to the long period that RIM has enjoyed charging an arm and a leg for the BES tariff.....now with cost cutting in the UK Government departments, costs have to come down....RIM is not dropping its costs, so people are moving to cheaper platforms and embracing user owned devices and deploying other solutions to manage these deployments....times have changed, my friend, times have changed......embrace them....
      simon@...
      • RE: BlackBerry facing dark days; pulls out Messenger on Android, iOS wildcard

        @simon@...

        Isn't that why RIM provided BES Express - low cost it's free. Correct me if I'm wrong but iPhone is more expensive then RIM in the UK. Data plans are the same so where is your cost savings?

        Are you saying corporations should not bother securing and managing mobile devices now? What cheaper platforms? Exchange ActiveSync cannot manage a mobile deployment it enforces some basic security and syncs email. Good Technology is 3x the CAL cost, MobileIron double.

        The more devices you support - the more fragmentation and support costs you endure but I guess you just throw all these personal liable employees out on their own right?

        Love to hear how your costs look after this exercise and how many employees really embrace paying for this on their own. Keep us posted on these cheaper platforms as well as a whole lot of companies would be interested. Hopefully they can do a 1/4 of what BES provides enterprise.
        MobileAdmin
  • RE: BlackBerry facing dark days; pulls out Messenger on Android, iOS wildcard

    Blackberry phones are a joke, BB email service in which messages are truncated is a joke, BB messenger is a joke, and BB Playbook will be the biggest laugh of all
    djjazzyjeff79
    • RE: BlackBerry facing dark days; pulls out Messenger on Android, iOS wildcard

      @djjazzyjeff79
      That being said, BB's were cool in the 90's along with fanny packs and Vanilla Ice
      djjazzyjeff79
      • RE: BlackBerry facing dark days; pulls out Messenger on Android, iOS wildcard

        @djjazzyjeff79
        "fanny packs" were never cool, even in the 90's! Plus I don't think most corp execs are too "cool" conscious, if it gives them what they need to operate efficiently, they're happy & BB does that.
        That IT man over there can tell you