Generation Y: Try to speak to them in 140-characters or less

By | May 17, 2011, 2:33pm PDT

Summary: Could 140 characters be the key limit to getting across to the Generation Y? This post is written in tweets to try and prove a point.

I deal with a lot of myth-debunking in this job. One myth recently making the rounds is the reading word-limit of the Generation Y. [131]

With the rise of the status update and Twitter even still a viral method of communicating, the theory is that younger people read less. [135]

In honour of this idea, each paragraph in this article will be 140 characters or less. You may be surprised as to how hard this actually was. [140]

Younger readers do not read any less, as has been previously discussed. We are forced to confine our messages into smaller spaces, however. [139]

Twitter, in particular, forces us to limit our character count to only 140 characters. Over time, and with experience, it becomes easier. [137]

With something so inherently developed over time, it is not an illogical argument to suggest the Generation Y need less rather than more. [137]

Though 160-characters is the maximum one can send in any given singular text message, Twitter knocks this down by 20 characters. [128]

The Generation Y are the kings and queens of text messaging, without doubt. So is it becoming an in-built ‘requirement’ for younger writers? [140]

It could be reasoned that less is better. It gets more across in a short space, and allows content to be thought about and condensed. [133]

Many students, for example, will be acutely aware that shorter essays are often harder than the lengthy essays they are tasked with. [132]

So next time you speak to a Generation Y employee, try and condense your written text into a shorter, easier-to-read and concise fashion. [137]

While 140-characters may be limiting, try it and see. It may just get your point across in a way that younger people really understand. [136]

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Topics

Zack Whittaker, a criminologist who studied at the University of Kent, Canterbury, is a journalist, writer and broadcaster.

Disclosure

Zack Whittaker

I worked briefly with Microsoft UK in 2006 but no longer have any connection with the company. Regardless, I remain impartial and unbiased in my views.

I don't hold any stock or shares, investments or industrial secrets in any company, but have signed confidentiality agreements with a number of UK and U.S. organisations, whose names I am not at liberty to disclose.

I was involved with Kent Union, the University of Kent's student union, undertaking voluntary, non-salaried, elected positions between early 2009 and mid-2010.

No other company, body, government department, non-governmental organisation or third sector organisation employs me or pays me a salary in any capacity whatsoever.

As a freelance journalist, whenever expenses are given and taken by a company that is not CBS Interactive, these will be disclosed in each relevant post to ensure transparency.

I currently work with a UK law enforcement unit, but this is an entirely separate position which bears no connection to other work.

(Updated: 23rd October 2011)

Biography

Zack Whittaker

Zack Whittaker, criminologist who studied at the University of Kent, UK, is a journalist, writer and broadcaster.

After studying criminology at university, though still in his early-20's, he has already had a series unconventional work and voluntary positions. He has worked with researchers studying neurological illnesses like Tourette's syndrome (which he suffers from), has given lectures on the nature of disabilities in the public community, and occasionally ends up speaking on television and radio discussing the events of the day.

He first had academic work published at the age of 22, then still an undergraduate, and has been cited by a wide range of publications: from the Huffington Post, Business Insider, AllThingsDigital, The Atlantic Wire and CBS News.

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RE: Generation Y: Try to speak to them in 140-characters or less
spacepioneer 22nd Jun
this text character limit is the Biggest drawback to twitter and similar sites. the limit should be at least 300+ characters. it makes it very challenging to send a truly, comprehensive message or reply, thereby requiring far more tweets than necessary. so, instead we get some tweeters, who apparently do nothing but tweet for hours on end.
My career mentor proof read my early reports to upper management and offered the following words of advice.

Always submit reports destined for upper management review in short, to-the-point factual statements. Never editorialize. Upper Management positions require the review of "countless" daily reports. Their time is precious. Keep them happy with short but precise reports.

Who knew that "Upper Management" requirements would someday dictate the "Twitter Writing Style" of Generation Y.
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This is just good discipline
markh@... 18th May 2011
@kenosha7777
Management wants bullet point facts and descripts.

Gen Y wants tweet-sized messages.

Grad school writing class from 10+ years ago said short and pointed is powerful.

Seems like this is just good discipline.
@markh@... Love it!
We had something like this when I was younger. They were called "sentences".
@I12BPhil
Yes, and we also had the notion of stringing them together in to something they called "paragraphs". Structure and content counts, not the number of characters.
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Accuracy??
grax 25th May 2011
@cwallen19803@...
Structure and content matter. Number of characters: count!
I would suggest the opposite. Young people should try and improve their attention deficit disorder. Why should more experienced people need to dumb down their communication to fit the 1K of short term memory young people appear to have.

tl;dr
It's not my problem wink
@tonymcs@... It is your problem if you want to or need to communicate to a person for whom this is their native form of communication. The burden is always on the one who wants the communication to happen. If the listener wants to hear a message, they should adapt to the speaker's habits. If the speaker wants to be heard by a listener, they should adopt the listener's habits.
@Shmeg When I am trying to communicate to my employees, the burden is on them. But only if they wish to keep and prosper in their employment.
@Shmeg - So will this require that Gen Y'ers need to communicate to us older folks in complete words, sentences, paragraphs, and correct spelling and grammar (our native form of communication)?
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Dumbing down
JohnQCooper 18th May 2011
@tonymcs@...
Writing concisely is harder, not easier. Most communication would only be improved by being more terse and direct.

Engineers often complain that their torturous prose has been "dumbed down" when it has only been recast in plain language. In fact, it's convoluted writing that is dumber.
Yes. It is a good idea.
Yes. It is a good suggestion.
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Try TO prove a point
Economister Updated - 18th May 2011
I know, it is a VERY common error, but incorrect nonetheless.

Trying TO do something (you would probably NEVER say trying AND...) is a single act, not two different acts. Therefore, the proper form is try TO.

Besides, you save one whole character, and when you are limited to only 140, that is significant is it not? wink

Edit:

try TO....
begin TO....
hope TO....
wish TO....

I do not hear anyone using AND in the latter 3 cases, so why are so many otherwise intelligent and at times very educated people saying try AND? It is one of the universe's great mysteries.
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Zack
Economister 18th May 2011
Did you just edit the headline or am I starting to lose it? If you did, you have just:

1. impressed the hell out of me

2. made me look stupid, because my post is now completely irrelevant. wink

And if I am starting to lose it, please ask your moderator to delete my posts to put me out of my misery. happy
@Economister -- Not to worry -- that error still crops up in his closing, which is consistent with the laziness that typifies his writing.
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@Economister

You CAN try AND do something.

If I try to do something, and I succeed, I have tried and done something. Get better with this here English thing.
@evilkillerwhale@... That only works in past tense -- twit.
Every sentence is a paragraph
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Not strictly correct! [21]
grax 25th May 2011
@cwallen19803@...

A sentence is a grammatical unit that is syntactically independent and has a subject that is expressed or, as in imperative sentences, understood and a predicate that contains at least one finite verb. [201]

A Paragraph is a distinct division of written or printed matter that consists of one or more sentences, and typically deals with a single thought or topic or quotes one speaker's continuous words. [196]

Clearly, such ideas are beyond the scope of a tweet which is why I don't! [73]
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RE: Generation Y: Try to speak to them in 140-characters or less
cwallen19803@... Updated - 18th May 2011
It makes it hard to read and follow your train of thought.
@cwallen19803 Most newspaper and magazine articles are written in this manner.
It is stupid to limit yourself in this way. Poor generation Y.
How about : Get off your ass and get a job! Your mom and I are tired of you sponging off us! Only 78 chars....
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Short and to-the-point is good for lots of situations. Use this type of structure where it is appropriate. However, the English language (and most others, but I know English best) has more uses than simply conveying information. We still need to remember that poetry, verbal imagery, flights of fancy, symbolism, etc., are part of our verbal heritage that should not be ignored.

Or am I going off-topic here?
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Contributr
@Murfski I think you're right. It's wise for younger people to be more concise in what they are trying to say, as generally attention span nowadays seems to be lower than what it is.
Your article was about 1500 characters, not 140. So you're saying effective communication can't take place in a Twitter forum. Right? Can you fit the entire article in a 140 character post? THEN I'll buy into this Tom Foolery. Just sayin'. (239ish. I Think.) (258)
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RE: Generation Y: Try to speak to them in 140-characters or less
cwallen19803@... Updated - 18th May 2011
@mugbar
I think you're supposed to follow the tweats of your fellow twits on Twitter. It keeps you from having to interface with the real world. (not counting)
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Remember good old Telegraph ?
thandermax 18th May 2011
It too had such restriction, but you could have always bought more in exchange of money
This is great. It wil help me explain to my dad why he must send text messsages to communicate with my son, his grandson. Now if I could only find a way to explain to him that the best way to commuicate with ME is via email, not telephone or handwritten letters!
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Dumbing down
redking44 18th May 2011
Avoid subtlety. Twitter-compatible communication is ideally suited for this.
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haiku
pgit 18th May 2011
limit your word count?

how to get your point across?

twitter makes folks dumb
Writing concisely is not easy at all. I interact and mentor a lot of Gen Yers and having to communicate in short yet precise and direct sentences was hard to do and took time to get used to. I'm still getting used to it!
I think the short attention span is what allowed twitter to get big, not that twitter or facebook changed the generation but that those social media outlets reacted to the short attention span created by cell phones, getting fast answers from the internet, and as always blame fast food!
Typical Gen Y attitude. Everyone must change for me to be successful...
@berriend

You noticed that, too? Typically Gen Y will be the employee, not the employer. (Unless they're too busy whining about not going straight from uni to upper management to get a job.) So, why would the employer "condense [their] written text into a shorter, easier-to-read and concise fashion" for the employee? Why not have the employee get off their lazy butt and learn to read things longer than 140 characters? The sense of entitlement that Zach has consistently irritates me. I wish ZDnet's emails would have the author as well as the article title listed so I would keep clicking on items that sound interesting but end up being more iGeneration drivel.
Clear communication is a product of clear thinking. If you can achieve that, it doesn't matter how long your sentences are. Do you think the twidiots actually manage to communicate more effectively because of the 140 character limit? Have you ever read Twitter? Twitter is an extension of SMS technology, which is at it's most useful for one-way, non critical, non real-time communications. The technological equivalent of pinning a note on someone's door so they can see it when they get home. The twidiots are at their most comfortable with one-way conversations, paced to suit their own convenience. Let's not pretend that this is such a vastly superior mode of communication that it should immediately supersede all the other tried and true modes of communication. Unless your point is that the Gen Y characters can't be bothered to parse anything longer than 140 characters, nor listen to anything more than a sound bite.
A text message conversation takes many times longer than making a voice call, yet I see people doing it all the time.
@berriend
I agree that texting is good for short messages and that a conversation should be a voice call.
I think that as in most other things, there are proper tools and methods to accomplish different tasks.
Brevity is not bad. As dear old Professor Strunk advises, "Omit needless words".
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So, Gen Y invented brevity?
Uraturdburger 18th May 2011
Lame article. Brief enough?
Remember when we started to read way back in he old days? There was Dick. He had 2 sisters, Jane and Sally. There was mother and father, and their pets, Spot and Puff. But it was odd to me that they spoke almost a different language. "Run, Dick, run!" "See Spot." "See Spot run." I mean, who really ever spoke look that?
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It can be done ...
darije.djokic@... 19th May 2011
... but it is bloody boring to read text formed as if the reader is a retard.
Like all communication tools they have limits. Twitter is no different. I deal quite a lot with Gen Y. They are not stupid, but Twitter is fashionable. In five years it it will be something else. However Gen Y have been subjected to information overload since they were born, its no wonder they just want the "meat".
Dividing a ~1400 character article into a series of sub-140 character paragraphs does not change the fact that the article was ~1400 characters long. The article may have some impact when read in its entirety, but break it up into the short paragraphs and transmit it in the form of a series and the impact is reduced, the point lost on some people, the article not fully read by others.

Just because a thing can be done (Twitter, 140 character limit, text messages/160 character limits), does not mean it should be done or that we should rush to shoehorn ourselves into it.

We need more space to express ourselves, not less. In an increasingly technically complex world we're limiting ourselves in some respects to less space for expression? Stupid. In an increasingly complex and populous world we're breaking our thoughts up into 140 character bites and thereby making ourselves more difficult to follow and understand? Stupid.

Twitter takes us backward, not forward.
IMHO cause is alientek wiping out ramification gland coupled through SMS. (single mom syndrome) Short enuff?
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Get it right Zac!
grax 25th May 2011
Brevity is no excuse for poor or inappropriate use of language. "It could be reasoned that less is better." No it could not. Less may be good but fewer is better. [162] Bugger!
If you google 'JISC' and 'researchers of tomorrow' you'll find the recent report we've just published with the British Library all about what Generation Y scholars are like!

Other interesting factoids about generation Y phd students and how they work:

--they are unlikely to be creators of digital content - they may follow blogs but are less likely to have blogs of their own
-- generation Y students also look to their peers for advice and inspiration on technology more than key influencers like their supervisors and library and information services staff
-- gen Y students typically prefer tailor-made advice and guidance
this text character limit is the Biggest drawback to twitter and similar sites. the limit should be at least 300+ characters. it makes it very challenging to send a truly, comprehensive message or reply, thereby requiring far more tweets than necessary. so, instead we get some tweeters, who apparently do nothing but tweet for hours on end.

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