Has Social 2.0 become too powerful?

By | February 16, 2009, 3:13am PST

Summary: I love playing with new things, new websites, services and devices. But after rejoining Twitter, speared on by extreme peer presure from my colleagues, I discovered how scarily connected the whole world was; suddenly woken up to this world, closely entwined with this new revolution of next generation web technologies. I’m no stranger to Facebook but [...]

I love playing with new things, new websites, services and devices. But after rejoining Twitter, speared on by extreme peer presure from my colleagues, I discovered how scarily connected the whole world was; suddenly woken up to this world, closely entwined with this new revolution of next generation web technologies.

I’m no stranger to Facebook but Twitter is beginning to take over my life like a… high interest tracker mortgage, or a big bag of drugs. Well, you get the idea; I’ve never been one for analogies.

Barack Obama documented his presidential election campaign with this tweets,which resulted in him taking control of the Oval Office. Breaking news is spread the second it is published through this medium, covering the entire flock of followers in an immersed world of current events. And friends, family and colleagues sharing important news with one another, of births, deaths and marriages.

Knowledge is power, and with the content we put on the web using Twitter, Facebook, other Social 2.0 websites out there, the content we put out there can be severely damaging to ourselves, our friends, colleagues and partners.

I spoke to the Government guru, Richard Koman, about privacy on the web.

“A friend of mine said he tests this stuff on the “Senator test.” He imagines he is a US Senator and imagines if some action he’s contemplating would make the news. “Sen. Stolarz dances at party with lampshade on head” or “Sen. Stolarz attends swingers party” etc. If so, he doesn’t do it.”

He touched on employment issues in regards to the content we publish on the web. If you were fresh out of law school and wanted a six-figure salary in a well-known law firm, being cautious with the information you publish about yourself is the right move.

“The web is too good a place to develop an audience and strut your stuff for me to ever recommend that. But you should strive to have an academic/professional presence.  Your personal presence should be fairly limited - my cat, my wife and my friends. I’d leave your sex life, drug and alcohol consumption out of it.”

Keeping your personal and professional lives separate seem to be the theme in what he is saying, something I can completely agree with. While I have my boss on Facebook, I would feel uncomfortable if my previous boss added me as a friend. It rolls in with the “big brother” state we live in, except a little closer to home when you could be one drunken status message away from losing your job. 

The all-knower of social media, Jennifer Leggio, gave me something to think about when I asked her about what we publish, and the power it has over students and upcoming professionals:

“Students and professionals online should adhere to the words of my wise grandmother - “don’t write anything down that you don’t want the world to see.” This essentially translates to, “if you don’t want a future potential employer to see your content, don’t put it online; especially with as unforgiving as Google is in terms of it caching everything.”

My sister should take note of this next bit, with her recent boom in how she uses social networking:

“A student may have spent a few years being debaucherous and cataloging their lives in pictures might grow up and regret such cavalier behavior. They can pay a price for a service like ReputationDefender, which will go through and work with sites to remove your content, but is it really worth it? If you wouldn’t show your mother, don’t put it online.”

Social 2.0 is ever increasing in power in the knock-on effect it has on our everyday lives. Do you think twice about the things you put on Facebook, or do you shoot yourself in the foot every time you update Twitter? Let me know and leave a comment.

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Topics

Zack Whittaker, a criminologist who studied at the University of Kent, Canterbury, is a journalist, writer and broadcaster.

Disclosure

Zack Whittaker

I worked briefly with Microsoft UK in 2006 but no longer have any connection with the company. Regardless, I remain impartial and unbiased in my views.

I don't hold any stock or shares, investments or industrial secrets in any company, but have signed confidentiality agreements with a number of UK and U.S. organisations, whose names I am not at liberty to disclose.

I was involved with Kent Union, the University of Kent's student union, undertaking voluntary, non-salaried, elected positions between early 2009 and mid-2010.

No other company, body, government department, non-governmental organisation or third sector organisation employs me or pays me a salary in any capacity whatsoever.

As a freelance journalist, whenever expenses are given and taken by a company that is not CBS Interactive, these will be disclosed in each relevant post to ensure transparency.

I currently work with a UK law enforcement unit, but this is an entirely separate position which bears no connection to other work.

(Updated: 23rd October 2011)

Biography

Zack Whittaker

Zack Whittaker, criminologist who studied at the University of Kent, UK, is a journalist, writer and broadcaster.

After studying criminology at university, though still in his early-20's, he has already had a series unconventional work and voluntary positions. He has worked with researchers studying neurological illnesses like Tourette's syndrome (which he suffers from), has given lectures on the nature of disabilities in the public community, and occasionally ends up speaking on television and radio discussing the events of the day.

He first had academic work published at the age of 22, then still an undergraduate, and has been cited by a wide range of publications: from the Huffington Post, Business Insider, AllThingsDigital, The Atlantic Wire and CBS News.

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Non-Believer
nottheusual1 18th Feb 2009
With no effective boundaries you have an eternal electronic minefield. Yet, we "trust" that people are skilled enough, socially, to successfully navigate them.

These are the same people who talk publicly on cell phones, text while driving (or insert any other ridiculous public display) and are commonly fodder for Leno's "Jaywalking" series.

Faceless communications make you faceless and dulls social skills. It is the next generation of "me-me". Now everyone can publish how important they really feel they are. Small worlds.

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...to answer your question. I would say that I am fairly careful about what a Tweet (and put as my Facebook status), and anything that I deem slightly more private I direct message, or anything totally private I do via text message, phone call or face to face.

There was another post similar to this along the lines of "Are your drunk Facebook photos killing your job prospects"...As I commented there my Facebook privacy settings are set to Friends only, so I have to approve viewage of my profile, pictures, etc...So pretty much Paranoid, with a few more levels of Paranoia above what I have it set at, like being totally invisible unless you add someone. I also make sure that the people I am friends with are actually my friends unlike some people I know who will add anyone!

I personally see Twitter as its more global as a personal / professional service, and Facebook as a purely personal and the information on each relates to this...
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We cover this very issue in detail on a constant basis from privacy concerns to safety issues for kids. Http://SocialStalking.com
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PRECISELY why...
IT_Guy_z 16th Feb 2009
...these "social networking" sites are not only ridiculous...but dangerous.

Why on earth would ANYONE put their personal information on a web site for all the planet to view? And then get offended when some creep contacts them, or worse, stalks them? If you are that stupid to put your personal life on the Internet, then you will just have to learn to deal with the consequences...and don't whine about it.

And why the hell do your friends and/or co-workers need to know not only where you are at any given instant, but also your most inner thoughts as well? And WHY would anyone post that on the Internet anyway? Are people who use these lame sites THAT insecure? Apparently so.

It is a truly pathetic world we live in these days.
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That is a hugely misleading...
DevJonny Updated - 16th Feb 2009
I would agree that it is dangerous IF privacy settings for say Facebook are set to be open for the whole world to see.

IMO I think the default settings should be set to Paranoid and not global.

The reason your response is misleading is because the users can control what other people see, and if you don't want to know what Joe Bloggs who works downstairs is doing this Friday night then don't add them or unsubscribe from their feeds. Same goes for if you don't want them to know what you are doing.

I personally find Facebook very useful for keeping in touch with University friends, organizing events, and having general chatter with people without having to all be online at the same time. After Uni a lot of my friends went traveling and the posted "Notes" about what they were doing which you could read or not depending on how interested you are in what they are doing.

As I said in my first reply, my privacy settings are locked down to just my friends so only they can see what I am doing, saying & posting...

- EDIT -

AS I am clearly insecure I should probably seek professional help. As my friend is a Psychologist I better Facebook message him & ask his advice....
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Social 2.0 is a big waste
PB_z 16th Feb 2009
For things like documenting your presidential campagin, Twitter (or blogging in general) makes sense. But for most people it's a waste. Do I as an individual really think I'm so important that I need to broadcast to the world what I'm doing at any moment? On the flip side, do I really need to know what everyone else in the world is doing?

Things like Twitter just don't scale -- I'm not talking technologically, I'm talking socially. One can't keep up with everything in the entire world.
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RE: Has Social 2.0 become too powerful?
joelmblatt 16th Feb 2009
Too everything!

While Facebook and LinkedIn pay lip-service to increasing default security and privacy settings, stricter measures would only stunt site growth. Don?t expect policies to change any time soon. Unfortunately, most users surrender control of their personal information without knowledge or consideration. Today, it is incumbent upon the individual to protect themselves.

Online Networking has reached epidemic proportions. I?m on Facebook for social networking, LinkedIn for business networking, and Sparkbliss for romantic networking. There are things I like and things I don?t, but what matters most to me is privacy.

With Facebook, the proposition is join or seem aloof. Given its pervasive nature, forget about your privacy. When my friend Calvin asked if he should join Facebook, I put it this way ?it depends if you want to fill up your inbox and then allocate the time to respond.? I added ?expect everyone you have ever known from childhood to today to want to be friends and then ask you to join this, vote on this, attend this, play this, and so on.? He was deterred for now, but will succumb. Personally, I avoid being sucked into its online vortex. My approach is to log in about once a week, blindly accept friend invites from anybody and ignore everything else.

LinkedIn offers an extremely productive tool for professional networking; it makes sense for anybody in any kind of business. I use my profile as a virtual public resume; I knowingly relinquish my privacy. However, I manage my account and maintain its content with great discretion. Instead of universally accepting every connection request, I qualify each one. The site offers powerful internal search capabilities and externally your profile is easily found by Google. The downside being savvy sales people will use this vast database to find you and sell you.

While Sparkbliss is similar, it is focused upon romantic recommendations through your private network. You control who see your personal information; trusted friends and family screen for eligibility and make introductions. It is unique by its architecture, which places priority upon personal security and privacy. For example, a Sparkbliss profile can not be searched on the site internally or found externally by Google. This is an excellent alternative for people such as teachers who would rather avoid disclosing personal information on on the public Internet.
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TOO Powerful? Naw! Too addictive? Meebe!
John McElhenney 16th Feb 2009
I like and FF'd your post on the power of social media. Seems like the power is over you and an addictive potential we all have. Twitter is addictive! No doubt. And discovery is the addictive part, we love finding new ideas, people, music, ... la la la.

And I do agree that there are some things you just don't tweet or post or videotape: sex, drugs (see M Phelps mess) and religion. Rock and roll is fine actually. So you are correct, it is important to remember anything you email, IM, post or tweet can and will be used against you in the future. Or in a positive light, can be used to build you reputation and knowledge of social media and the online universe.

So in the words of Hill Street Blues, "Let's be careful out there."
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RE: Has Social 2.0 become too powerful?
peggymadsen 16th Feb 2009
2.0: yep, agreed: immediate, dangerous and sometimes downright creepy. Example: how do you know if it's really really you -- or really that other person? You don't.

I anticipate suits (the legal kind) to dwarf those we've seen against FB, etc.
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RE: Has Social 2.0 become too powerful?
ianhendry 17th Feb 2009
Web 2.0 is JUST a medium, albeit a powerful one. The real lesson here seems to be that if you don't want people judging you badly, don't do bad things. Or, at least, don't let anyone with access to the internet find you doing them.

Which gets me thinking... Is Twitter the new God? wink

Ian Hendry
CEO, WeCanDo.BIZ
http://www.wecando.biz
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RE: Has Social 2.0 become too powerful?
joemamainthehouse 17th Feb 2009
Where is the outrage to Facebook's recent TOS change? Why are we letting them get away with it?
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You forgot INSURANCE!

I painted a picture-perfect life for my readers... posting only the positive, fun stuff in my blogs.

My insurer tried to make the case that obviously, my illness was in remission and I could return to work!

This caused months of legal wrangling and stress to protect my income and healthcare benefits... which only worsened my health and slowed my recovery....

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RE: Has Social 2.0 become too powerful?
www.usable.co.nz 18th Feb 2009
The further we get away from the obsolete 'mainstream media' the closer we get to honest, free, responsive information-sharing. Twitter is a step closer towards this freedom. I hope the government keeps its hands off the Web 2.x's true free-market phenomena.
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RE: Has Social 2.0 become too powerful?
msola@... 18th Feb 2009
Thanks Zak, good piece. About thinking twice before I post anything in either environment: I have a simple rule of thumb now, especially after getting written up for something I didn't mean and was misinterpretted - don't write ANYTHING you don't want read in court or to your mother. That seems to be working for me.
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Non-Believer
nottheusual1 18th Feb 2009
With no effective boundaries you have an eternal electronic minefield. Yet, we "trust" that people are skilled enough, socially, to successfully navigate them.

These are the same people who talk publicly on cell phones, text while driving (or insert any other ridiculous public display) and are commonly fodder for Leno's "Jaywalking" series.

Faceless communications make you faceless and dulls social skills. It is the next generation of "me-me". Now everyone can publish how important they really feel they are. Small worlds.

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